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Using twitter search for lead generation
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Using twitter search for lead generation

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A presentation on how you can leverage advanced twitter searches to generate real leads for your business

A presentation on how you can leverage advanced twitter searches to generate real leads for your business

Published in: Business, Technology

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Transcript

  • 1. Harnessing Twitter Search for Business Jan Minihane @janminihane www.thenetadvantage.co.uk
  • 2. Agenda• What is Twitter?• Why use it for business?• What is Twitter search?• How to use active search• Tips and tricks for better searching?• How to deal with leads found• Questions www.thenetadvantage.co.uk 25 January, 2012
  • 3. What is Twitter?www.thenetadvantage.co.uk
  • 4. What is Twitter?• A micro blogging site – 140 characters per post• Users post [tweet] what they are doing, share news, articles, blogs, opinions.From the ‘bland’….To the very ‘useful’…. www.thenetadvantage.co.uk 25 January, 2012
  • 5. What is Twitter? www.thenetadvantage.co.uk 25 January, 2012
  • 6. What is Twitter?• Very fast-moving• You don’t need a newspaper anymore…. www.thenetadvantage.co.uk 25 January, 2012
  • 7. What is Twitter?A few numbers…• 200m accounts• 100m active users (50% log in daily)• Averages 250m tweets per day www.thenetadvantage.co.uk 25 January, 2012
  • 8. Why use Twitter for Business? www.thenetadvantage.co.uk
  • 9. Why use Twitter for Business?• It’s a unique real-time way to connect with: – Peers – Competitors – Media – Past, current and future clients• Enhanced customer service for current customers• Shropshire has a very strong Twitter community• Accelerates offline networkingAnd finally• You can find your target market, for free…. www.thenetadvantage.co.uk 25 January, 2012
  • 10. What is Twitter Search? www.thenetadvantage.co.uk
  • 11. What is Twitter Search? • A store of all recent tweets • A way to: • crowdsource ideas, see what’s hot • monitor people talking about you/your business • find people tweeting about your kind of product or service • Can restrict by geography (amongst other things) • Basically, an invaluable free marketing tool! www.thenetadvantage.co.uk 25 January, 2012
  • 12. So how do you use Twitter search? www.thenetadvantage.co.uk
  • 13. How to use Twitter search• Twitter.com/search• Click on ‘advanced search’• Complete relevant fields• Bob’s your uncle….Then:• Modify the search to reduce the noise• Save the ones that provide real value• Examples – Accountant – shrewsbury, shropshire, telford, ludlow, newport – Graphic designer – shrewsbury, shropshire, telford, – Graphic designer – recommend – nottingham within 500miles – Changing bags - nottingham within 500miles www.thenetadvantage.co.uk 25 January, 2012
  • 14. Tips & Tricks for using Twitter search? www.thenetadvantage.co.uk
  • 15. Tips & Tricks for effective Twitter searches • Think about the language your customer uses: • E.g. ‘poor website’ vs. ‘website sucks’ • E.g. ‘dairy products’ vs. ‘yoghurts’ • Click on ‘operators’ link for advanced search functions: • filter:links • near:shropshire • use of “quote marks” • Useful 3rd party apps for alternative searching functionality: • http://hashtags.org/ • http://nearbytweets.com/ • http://www.twellow.com/ www.thenetadvantage.co.uk 25 January, 2012
  • 16. What do you do when you find a lead? www.thenetadvantage.co.uk
  • 17. Tips & Tricks for effective Twitter searches “Can anyone recommend a decent bookkeeper in the Telford area?” • Plan A – full out attack (with humour?) • “Hi @JanMinihane, we are a full service bookkeeping company based in Telford, we’d love to help you, DM your tel no? • Plan B – follow & engage on something different • “Morning @JanMinihane, just started following you, look forward to your tweets” • Plan C – get a fellow tweeter to recommend you…. (!) • Plan D – follow them and see what happens www.thenetadvantage.co.uk 25 January, 2012
  • 18. Conclusions• Twitter is a great way to reach customers, PR contacts, peers, competitors• You can find followers on twitter passively• OR you can harness the power of twitter search• Twitter search can be the single most effective way of finding leads• Only use twitter (or any other social media site for that matter) where you commit adequate time and resources over a period of time www.thenetadvantage.co.uk 25 January, 2012
  • 19. Questions? @janminihanewww.thenetadvantage.co.uk