What Coca-Cola and McDonald's Recent Earnings Reveal About the Health of Their Businesses


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Shares of Coca-Cola and McDonald’s both took a hit this week after reporting dismal earnings. However, the results highlight key developments at their respective businesses.

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What Coca-Cola and McDonald's Recent Earnings Reveal About the Health of Their Businesses

  1. 1. What Coca-Cola and McDonald’s Recent Earnings Reveal About the Health of Their Businesses
  2. 2. Earnings: Coke Misses the mark • Analysts were looking for second-quarter earnings of $0.63 per share. • Wall Street hoped for revenue of $12.8 billion. • Coke delivered EPS of $0.58, on revenue of $12.5 billion in the quarter. Coke missed on both the top and bottom lines. Source: Coca-Cola Company.
  3. 3. Reasons not to worry despite, declining revenue • A deeper look reveals that year-over-year revenue declines were primarily caused by currency setbacks and structural changes within the company, rather than problems with the business fundamentals. • These structural changes related to Coke’s refranchised bottling operations should deliver increased value for the company down the road. • Coke gained market share in international markets, with sparkling volume and Coca-Cola volume accelerated in North America, Eurasia and Africa, Europe and Asia Pacific in the quarter. • 9% volume growth in China was also encouraging.
  4. 4. More positives from Coke’s earnings • The company returned $1.3 billion in cash to its shareholders in the second quarter. • Management plans to repurchase between $2.5 and $3 billion by year’s end. • Volume growth lifted gross margins to 61.7% from 60.9% a year ago, according to data from Morningstar.
  5. 5. Margins should improve • Coke’s management said it expects operating income growth to be stronger in the second half of the year. • Additionally, Coke’s chief financial officer said investors should expect some margin expansion in the quarters ahead as the company locks in significant cost savings. Source: Coca-Cola.
  6. 6. A strong balance sheet • In addition to the points made on the previous slides, investors shouldn’t overlook Coca-Cola’s strong balance sheet. • Coke currently boasts a debt to equity ratio of 1, which means that debt holders only have 1 times more claim on assets than Coke’s shareholders. • Thanks to its stellar financial position, Coke is on track to repurchase $800 million shares this year.
  7. 7. Earnings: McDonald’s also missed the mark • Analysts were looking for EPS of $1.44 in the second quarter. • Wall Street was expecting revenue of $7.29 billion in the period. • McDonald’s posted a profit of $1.40 per share, on revenue of $7.1 billion in the period. Earnings increased 1% but missed analysts estimates.
  8. 8. Missed earnings are only part of the picture • A deeper look reveals that many of McDonald’s fundamentals are still intact. • The company’s profit margins continued to expand in the quarter, with operating margins of 30.5%, though management expects margins to be crimped in the quarters ahead. • McDonald’s balance sheet still looks good with low debt. • As one of the most recognizable brands in the world, McDonald’s continues to generate strong cash flow.
  9. 9. Investing in its business at the ground level • Despite recent setbacks, McDonald’s continues to heavily invest in its business. • McDonald’s opened 461 new restaurants in the second quarter. • The fast-food giant now plans to open 1,500 to 1,600 new stores and re-image over 1,000 existing locations in 2014. Source: McDonald’s
  10. 10. Unfortunately, margins will remain crimped • Unlike Coke, McDonald’s management was less optimistic about margins in the back half of the year. • Peter Bensen, McDonald’s CFO said, “we expect continued pressure on consolidated company operated margins in the second half.” • Higher labor costs in the U.S. should also pressure margins in the quarters to come.
  11. 11. What it all means… Shares of both Coca-Cola and McDonald’s suffered after their respective earnings reports this week. However, Coke looks better positioned for a rebound in the quarters to come thanks to steadily improving margins and meaningful share buybacks that should create shareholder value going forward. McDonald’s, on the other hand, could continue to suffer in the near-term as it struggles with shrinking margins and increased costs.
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