With a net worth of $27.7 billion (Forbes), Michele Ferrero is the mind behind Ferrero Group, the confectionary company well-known for its Nutella hazelnut spread.
Michele Ferrero remains an icon of success. He is the richest man in Italy and the 20th wealthiest person on this planet according to Bloomberg. His company does not hold a huge variety of products. In fact, Ferrero’s true magic has been to identify opportunities and be able to place new successful product concepts in the market and change the way people consume.
His extremely low key and zero exposure to the press make this man highly unreachable, but his actions speak more than words. Although Ferrero's day-to-day duties have diminished significantly since he made his sons CEOs in ‘97, at 89 years old he is still in charge of the most important part of the business: Innovation.
From his early start in post WW2 Italy to his decision not to over-expand beyond what him and his family could handle, the following slideshow presents Ferrero’s most emblematic moves that showcase how he was able to build what has become one of the most successful chocolate companies in the world.