How 3D Systems Dominated Stratasys at CES 2014

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The Las Vegas Consumer Electronics Show is arguably the most overwhelming technology spectacles of the whole year. Companies from all walks of life are busy showing off their latest and greatest products for the world to salivate over. Trying to keep up with the sheer magnitude of announcements will make your head spin.

This year was particularly a big year for 3-D printing, which had its biggest showing yet, with 28 exhibitors in all. While there were certainly some interesting start-ups showcasing their newest products, the real spectacle was how 3D Systems (NYSE: DDD) dominated Stratasys’ (NASDAQ: SSYS) MakerBot in the consumer and “prosumer” 3-D printing space with an arsenal of new and affordable compelling offerings.

In total, 3D Systems announced more than dozen new products and partnerships, allowing it to really beat out MakerBot in terms of price, functionality, and professional features. In the following presentation, 3-D printing analyst Steve Heller explains exactly how it all went down.

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How 3D Systems Dominated Stratasys at CES 2014

  1. 1. How 3D Systems Dominated Stratasys at CES 2014
  2. 2. A Big Showing • Stratasys and 3D Systems had a huge presence at the Consumer Electronics Show in Las Vegas. • Stratasys used the opportunity to show off its new MakerBot line of products. • 3D Systems released a range of consumer and professional 3-D printing products, and stole the show.
  3. 3. Bombarded with Announcements MakerBot made nine 3-D printing announcements, including: • Three different models of its iconic Replicator series printer • Two apps to help manage the MakerBot 3-D printing experience and one to easily create 3-D models • A digital store to affordably buy 3-D printable models • A strategic partnership with SoftKinetic to improve capability of its Digitizer 3-D scanner
  4. 4. Stealing the Show 3D Systems made more than a dozen new 3-D printing announcements, including: • Three new product category introductions (ceramics, sugar, and affordable full-color 3-D printing) • Two entirely new “prosumer” 3-D printers (CubePro and CubeJet) • A revamped and more affordable Cube 3 consumer desktop 3-D printer. • will.i.am named as Chief Creative Officer.
  5. 5. Conclusion: 3D Is Expanding its Opportunity More product segments = greater opportunity • 3D Systems is taking a “leave no stone unturned” approach to 3-D printing. 3-D printed sugar cubes in full color. Source: 3D Systems • Stratasys and MakerBot remain focused on specializing in plastic 3-D printing.
  6. 6. The “Prosumer” Battle Intensifies • “Prosumer” 3-D printers offer professional features for a more affordable price in an easy-to-use package. • MakerBot’s Z18 3-D printer introduced a large print bed and a heated build chamber to prevent “curling” on larger printed objects. • 3D Systems’ CubeJet offers full-color 3-D printing for less than $5,000. • 3D Systems’ CubePro offers simultaneous triple-color printing for under $5,000.
  7. 7. The Z18: For the Bigger Jobs Print 18-inch tall objects • Print multiple models at once • 100-micron layer thickness • Single extrusion • Orders start in spring • Priced at $6,499
  8. 8. CubePro: For the Serious Enthusiast Triple extrusion printing made easy • 75-micron layer thickness • Multi-material (PLA & ABS) • Controlled environment • Sub-$5,000 price • Available Q2-2014
  9. 9. CubeJet: Color Printing for Under $5,000 Emphasizes ease of use • Uses professional ColorJet printing technology typically reserved for $100,000 printers. • Allows users to print full-color objects. • Available H2-2014
  10. 10. Conclusion: MakerBot Left in Dust Prosumer segment is 3D Systems’ for the taking 3D Systems dominated MakerBot on prices, capabilities, and resolution with Prosumer offerings. Watch if MakerBot lowers price of Z18 to remain competitive.
  11. 11. Consumer 3-D Printing Battle Royale • 3-D printers made for everyday people play an important role in mainstreaming 3-D printing. • Big emphasis on ease of use. • MakerBot released the Replicator Mini Compact 3-D Printer. • 3D Systems released its third-generation Cube 3-D printer.
  12. 12. Replicator Mini: For the Little Jobs 3.9” x 3.9” x 4.9” build area • One-touch 3-D printing • 200-micron layer thickness • Single extrusion • Available in Spring • $1,375 starting price
  13. 13. Cube 3: The 3-D Printer for Everyone 6” x 6” x” 6” build area • Dual extrusion • Multi-material (PLA & ABS) • 75-micron layer thickness • Easy filament loading system • Sub-$1,000 price • Available Q2-2014
  14. 14. Conclusion: Cube Dwarfs Mini Cube 3 beats on price, build area, and resolution the Cube 3 is If 3-D printing is going mainstream, the better horse to bet on.
  15. 15. Why 3D Systems Stole the Show • More aggressive pricing for new models • Wider range of prosumer offerings with professional features. • More compelling consumer product.
  16. 16. 1 Must-Own Stock for 2014 • The Motley Fool's chief investment officer has selected his No. 1 stock for 2014. • It’s one of those stocks that could make you rich. • Just click below to access the report and find out the name of this under-the-radar company.

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