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Why GoPro popped today.

Why GoPro popped today.

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  • 1. Why GoPro Inc Stock Popped Today
  • 2. What: • Shares of GoPro were looking flashy once again today, rising as much as 13%, thanks to bullish coverage initiated by JMP Securities . Source: company website
  • 3. So what: • JMP slapped s $60 price target on the wearable-camera maker, saying that it is just beginning to take advantage of the many opportunities in an industry it estimates to be worth $70 billion. Source: Wikipedia
  • 4. So what: • In addition to revenue from camera sales, GoPro brings in income from advertising on its YouTube channel, and has just begun expanding its advertising capabilities through other platforms. Source: Wikimedia Commons
  • 5. So what: • Alex Gauna, the JMP analyst, said its “first mover and financial advantages” will allow it to capitalize on “opportunities to monetize its technology and brand.” Source: Wikipedia
  • 6. Now what: • GoPro shares have been on a wild ride since its IPO a few weeks ago, surging from its $24 initial price to close to $50, before falling back below $40. Source: Wikimedia Commons
  • 7. Now what: • Still, the run-up seems deserved as the high- performance camera is the clear leader in its industry with over 90% market share, and is often used for extreme sports like surfing or skydiving. Source: Flickr
  • 8. • Unlike many tech IPO’s, the company is also profitable with $60 million in net income in 2013. First-quarter net income slowed this year, however, worrying investors. Source: Flickr
  • 9. Now what: • With nearly 4 million cameras sold last year, the question for GoPro is can it go beyond being a niche product and bring in both new customers and enough ad revenue to justify its valuation. Source: Company website
  • 10. Leaked: Apple’s next smart device (warning it may shock you)