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How Does Apple Make So Much Money?
How Does Apple Make So Much Money?
How Does Apple Make So Much Money?
How Does Apple Make So Much Money?
How Does Apple Make So Much Money?
How Does Apple Make So Much Money?
How Does Apple Make So Much Money?
How Does Apple Make So Much Money?
How Does Apple Make So Much Money?
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How Does Apple Make So Much Money?

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Ever wonder how Apple makes so much money? Here's how!

Ever wonder how Apple makes so much money? Here's how!

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  • 1. How Does Apple Make So Much Money?
  • 2. $171 billion: How Did They Do It? Apple made $171 billion in revenue last fiscal year. There are 7 billion people on Earth. So Apple made the equivalent of $24.50 per person. Here’s how they did it! Did you pay Apple $24.50 last year?
  • 3. No. 1: iPhones • Apple’s biggest revenue driver and fastest growing product over the last two years was its iPhone. • Over half – 53.4% -- of Apple’s revenue was from its iPhone lineup. • Revenue from the iPhone was up 16% year over year and nearly 100% over two. Revenue: $92.3 billion
  • 4. No. 2: iPads • Apple’s second-largest revenue driver was the iPad. • The iPad contributed 18.7% to Apple’s top line. • But growth’s been slowing – it grew only 3% year over year versus 61% year-over- year growth in the previous fiscal year. Revenue: $32 billion
  • 5. No. 3: Macs • Rounding out the top three is Apple’s Mac line. • Revenue has been flat over the past two years; growth’s been hard to come by. • However, this is impressive in a down PC market. Revenue: $21.5 billion
  • 6. No. 4: iTunes, Software, and Services • With a CAGR of 31% over the last two years, this is Apple’s second- best performing segment. • In addition to adding to Apple’s top line, this segment adds value by improving the user experience for other Apple products. Revenue: $16.1 billion
  • 7. No. 5: Accessories • Apple’s accessories segment will get a boost from the recent Beats acquisition. • Look for growth to pick up from its two-year average of 13% per year. • It hasn’t kept up with Apple’s total revenue growth over that period, but it’s still better than… Revenue: $5.7 billion
  • 8. No. 6: iPod • Once a high-flyer, iPod sales have cratered. • On the heels of a 25% drop in fiscal 2012, the iPod dropped 21% this year. • Many analysts have pointed to cannibalization from the higher-margin iPhone. Revenue: $4.4 billion
  • 9. Leaked: Apple’s Next Smart Device (Warning, It May Shock You)

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