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Save People Time - pt 4 of "A Market Focused Paradigm for Public Transit"
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Save People Time - pt 4 of "A Market Focused Paradigm for Public Transit"

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This is the FOURTH in a series of presentations that deals with the question: how can we make public transit systems more effective at attracting new riders and shaping urban regions? Alan Hoffman, an ...

This is the FOURTH in a series of presentations that deals with the question: how can we make public transit systems more effective at attracting new riders and shaping urban regions? Alan Hoffman, an internationally recognized expert in transit markets, discusses the findings of market research he has conducted or supervised, as well as his work advising cities and regions across the planet on how to improve their transit systems.

This fourth presentation explores the second of the three key strategic variables introduced in Part Two: System Performance. It features case studies of Bogota, Colombia, and Brisbane, Australia, both of whom created innovative network designs that radically decreased transit travel times for many trips, leading to significant gains in ridership.

The Mission Group is a strategy firm that has helped many cities devise strategies to boost the long-term effectiveness of their transit planning so that they can set and achieve ambitious goals for transforming the role that transit plays in their regions. We're the experts in transit markets.

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Save People Time - pt 4 of "A Market Focused Paradigm for Public Transit" Presentation Transcript

  • 1. A Market-Focused Paradigm for Public Transit, pt. 4: Saving People Time 1© 1998-2013 by The Mission Group. All rights reserved. A Market-Focused Paradigm for Public Transit THE MISSION GROUP Part 4—Saving People Time Alan Hoffman ▪ San Diego, California ▪ (619) 232-1776 ▪ info@missionconsult.com © 2013 by The Mission Group. All Rights Reserved. PART 4 Improving Transit in the Bay Area: Principles of Effective Systems© 2006 by The Mission Group 1 A Market-Focused Paradigm for Public Transit THE MISSION GROUP Part 4—Saving People Time Alan Hoffman ▪ San Diego, California ▪ (619) 232-1776 ▪ info@missiongrouponline.com © 2013 by The Mission Group. All Rights Reserved. PART 4www.missionconsult.com
  • 2. A Market-Focused Paradigm for Public Transit, pt. 4: Saving People Time 2© 1998-2013 by The Mission Group. All rights reserved. In part 2 of this presentation, we identified the three key strategic variables that drive modal choice: In part 3, we looked at Network Structure. Here in part 4, we’ll focus on System Performance—how to save people time. Network Structure (Connectivity) System Performance (Time) Customer Experience
  • 3. Einstein discovers that time is actually money.
  • 4. You can save people time with the right network structure and the right infrastructure to support it.
  • 5. Case Study: Bogotá, Colombia TransMilenio BRT System
  • 6. A Market-Focused Paradigm for Public Transit, pt. 4: Saving People Time 6© 1998-2013 by The Mission Group. All rights reserved. Bogota: TransMilenio
  • 7. A Market-Focused Paradigm for Public Transit, pt. 4: Saving People Time 7© 1998-2013 by The Mission Group. All rights reserved. The Original Idea Original Plan: Build a Metro BRT Elevated Metro Workshops Subway Build a single metro line, half elevated, half underground.
  • 8. A Market-Focused Paradigm for Public Transit, pt. 4: Saving People Time 8© 1998-2013 by The Mission Group. All rights reserved. The Original Idea Original Plan: Build a Metro BRT Elevated Metro Workshops Subway Build a single metro line, half elevated, half underground. The Problem When then-mayor Enrique Peñalosa asked, “what about all the areas of the city not within walking distance of a station?” He was told, “Oh, you can run BRT routes on all of the major arterials to feed it.”
  • 9. A Market-Focused Paradigm for Public Transit, pt. 4: Saving People Time 9© 1998-2013 by The Mission Group. All rights reserved. The Response: Leadership BRT Elevated Metro Workshops Subway Reality Rail option would have used up most funds; BRT would follow “minimal investment” strategy due to few leftover funds.
  • 10. A Market-Focused Paradigm for Public Transit, pt. 4: Saving People Time 10© 1998-2013 by The Mission Group. All rights reserved. The Response: Leadership BRT Elevated Metro Workshops Subway Jettison rail plan and do BRT “right”; maximize system development and associated changes in pedestrian infrastructure. Mayor’s Response Reality Rail option would have used up most funds; BRT would follow “minimal investment” strategy due to few leftover funds.
  • 11. A Market-Focused Paradigm for Public Transit, pt. 4: Saving People Time 11© 1998-2013 by The Mission Group. All rights reserved. 1 Mile Old Network Thinking Traditional transit planning is based on corridor-focused lines (typically light rail or BRT) with stops every mile. This type of network forces multiple transfers, slow journeys (for trips exceeding the region’s median length commute), relatively low frequencies, and high operating costs.
  • 12. A Market-Focused Paradigm for Public Transit, pt. 4: Saving People Time 12© 1998-2013 by The Mission Group. All rights reserved. 1 Mile Old Network Thinking Traditional transit planning is based on corridor-focused lines (typically light rail or BRT) with stops every mile. This type of network forces multiple transfers, slow journeys (for trips exceeding the region’s median length commute), relatively low frequencies, and high operating costs. A A Begin Trip
  • 13. A Market-Focused Paradigm for Public Transit, pt. 4: Saving People Time 13© 1998-2013 by The Mission Group. All rights reserved. 1 Mile Old Network Thinking Traditional transit planning is based on corridor-focused lines (typically light rail or BRT) with stops every mile. This type of network forces multiple transfers, slow journeys (for trips exceeding the region’s median length commute), relatively low frequencies, and high operating costs. A B A B Begin Trip Vehicle Stops at Every Station
  • 14. A Market-Focused Paradigm for Public Transit, pt. 4: Saving People Time 14© 1998-2013 by The Mission Group. All rights reserved. 1 Mile Old Network Thinking Traditional transit planning is based on corridor-focused lines (typically light rail or BRT) with stops every mile. This type of network forces multiple transfers, slow journeys (for trips exceeding the region’s median length commute), relatively low frequencies, and high operating costs. A B C A B C Begin Trip Vehicle Stops at Every Station Transfer; Wait for Vehicle
  • 15. A Market-Focused Paradigm for Public Transit, pt. 4: Saving People Time 15© 1998-2013 by The Mission Group. All rights reserved. 1 Mile Old Network Thinking Traditional transit planning is based on corridor-focused lines (typically light rail or BRT) with stops every mile. This type of network forces multiple transfers, slow journeys (for trips exceeding the region’s median length commute), relatively low frequencies, and high operating costs. A B C D A B C D Begin Trip Vehicle Stops at Every Station Transfer; Wait for Vehicle Arrive at Final Destination
  • 16. A Market-Focused Paradigm for Public Transit, pt. 4: Saving People Time 16© 1998-2013 by The Mission Group. All rights reserved. Bogota’s Breakthrough Transit Vision By lowering the cost of moving a passenger (through the use of express services), Bogota is able to provide higher frequencies, multiple express services, fewer transfers, and connections to stations off-corridor. In short, faster, cheaper, better. TransMilenio Note: System has expanded considerably since these segments opened.
  • 17. A Market-Focused Paradigm for Public Transit, pt. 4: Saving People Time 17© 1998-2013 by The Mission Group. All rights reserved. Bogota’s Breakthrough Transit Vision By lowering the cost of moving a passenger (through the use of express services), Bogota is able to provide higher frequencies, multiple express services, fewer transfers, and connections to stations off-corridor. In short, faster, cheaper, better. TransMilenio Stations are only 1/3 mile apart, meaning very short walks to access the system, while express services mean you don’t stop often. Stations are only 1/3 mile apart, meaning very short walks to access the system, while express services mean you don’t stop often. Note: System has expanded considerably since these segments opened.
  • 18. A Market-Focused Paradigm for Public Transit, pt. 4: Saving People Time 18© 1998-2013 by The Mission Group. All rights reserved. Bogota’s Breakthrough Transit Vision By lowering the cost of moving a passenger (through the use of express services), Bogota is able to provide higher frequencies, multiple express services, fewer transfers, and connections to stations off-corridor. In short, faster, cheaper, better. TransMilenio Most “likely” trip pairs are connected by express, limited-stop service with no transfer required—a “one-seat” ride Most “likely” trip pairs are connected by express, limited-stop service with no transfer required—a “one-seat” ride Stations are only 1/3 mile apart, meaning very short walks to access the system, while express services mean you don’t stop often. Stations are only 1/3 mile apart, meaning very short walks to access the system, while express services mean you don’t stop often. Note: System has expanded considerably since these segments opened.
  • 19. A Market-Focused Paradigm for Public Transit, pt. 4: Saving People Time 19© 1998-2013 by The Mission Group. All rights reserved. Bogota’s Breakthrough Transit Vision By lowering the cost of moving a passenger (through the use of express services), Bogota is able to provide higher frequencies, multiple express services, fewer transfers, and connections to stations off-corridor. In short, faster, cheaper, better. TransMilenioBy using rubber-tired vehicles, some routes can serve stations located off-corridor By using rubber-tired vehicles, some routes can serve stations located off-corridor Most “likely” trip pairs are connected by express, limited-stop service with no transfer required—a “one-seat” ride Most “likely” trip pairs are connected by express, limited-stop service with no transfer required—a “one-seat” ride Stations are only 1/3 mile apart, meaning very short walks to access the system, while express services mean you don’t stop often. Stations are only 1/3 mile apart, meaning very short walks to access the system, while express services mean you don’t stop often. Note: System has expanded considerably since these segments opened.
  • 20. A Market-Focused Paradigm for Public Transit, pt. 4: Saving People Time 20© 1998-2013 by The Mission Group. All rights reserved.
  • 21. A Market-Focused Paradigm for Public Transit, pt. 4: Saving People Time 21© 1998-2013 by The Mission Group. All rights reserved.
  • 22. A Market-Focused Paradigm for Public Transit, pt. 4: Saving People Time 22© 1998-2013 by The Mission Group. All rights reserved. The Role of Strategy Are We Done Building It Yet? Bogota has launched a 15-year project to build a 235-mile bus-based rapid transit system—all for the cost of a single heavy-rail metro line. The difference? Within 15 years, most residents will live within 500 meters of a rapid line. If they had attempted to do the same thing with a metro, the project would easily take 100 years.
  • 23. Integrative Strategy: Pedestrians Bogota matched its investments in transit with major efforts to expand sidewalks, create linear parks, and create true “civic space” so as to change the way people related to their own city.
  • 24. A Market-Focused Paradigm for Public Transit, pt. 4: Saving People Time 24© 1998-2013 by The Mission Group. All rights reserved. Integrative Strategy: Pedestrians This central pedestrian street connects schools, recreational facilities, parks, and neighborhoods together. Together with transit, parks formed a core strategy for Bogota.
  • 25. A Market-Focused Paradigm for Public Transit, pt. 4: Saving People Time 25© 1998-2013 by The Mission Group. All rights reserved. Bogotá also developed the largest network of bikeways in Latin America, increasing bicycling’s mode share by five times.
  • 26. Case Study: Brisbane, Queensland, Australia Grade-Separated Busways
  • 27. A Market-Focused Paradigm for Public Transit, pt. 4: Saving People Time 27© 1998-2013 by The Mission Group. All rights reserved. Brisbane: Southeast Busway “Brisbane is now at the leading edge in urban mass transit… the new busway… will attract international attention for the level of quality and customer focus that [has been] incorporated.” — Hans Rat, Secretary General International Public Transport Association (IUTP)
  • 28. A Market-Focused Paradigm for Public Transit, pt. 4: Saving People Time 28© 1998-2013 by The Mission Group. All rights reserved. Brisbane: How to Expand Transit? Situation Brisbane has an extensive, well-utilized electrified commuter rail system.
  • 29. A Market-Focused Paradigm for Public Transit, pt. 4: Saving People Time 29© 1998-2013 by The Mission Group. All rights reserved. Brisbane: How to Expand Transit? Situation Brisbane has an extensive, well-utilized electrified commuter rail system. The Problem People not living by a rail station were far less likely to ride the train; as one moves out from center, wedges between rail lines grow larger.
  • 30. A Market-Focused Paradigm for Public Transit, pt. 4: Saving People Time 30© 1998-2013 by The Mission Group. All rights reserved. Brisbane—Southeast Busway The Challenge How to get people in the wedges between train lines (in red) to use transit for their commute or other trips.
  • 31. A Market-Focused Paradigm for Public Transit, pt. 4: Saving People Time 31© 1998-2013 by The Mission Group. All rights reserved. Brisbane—Southeast Busway The Solution Develop grade-separated busways (Quickways), not to behave like a rail line… The Challenge How to get people in the wedges between train lines (in red) to use transit for their commute or other trips.
  • 32. A Market-Focused Paradigm for Public Transit, pt. 4: Saving People Time 32© 1998-2013 by The Mission Group. All rights reserved. Brisbane—Southeast Busway The Solution Develop grade-separated busways (Quickways), not to behave like a rail line… …but to send buses into the different communities, then give them a quick express trip to key destinations. The Challenge How to get people in the wedges between train lines (in red) to use transit for their commute or other trips.
  • 33. A Market-Focused Paradigm for Public Transit, pt. 4: Saving People Time 33© 1998-2013 by The Mission Group. All rights reserved. Standard Rapid Transit (LRT or BRT) Line • Many trips involve transfers • Stops at every station on route • Stations need to be far apart to gain running time, but that often means that many areas along the corridors are not within an easy walk of a station. • Passenger loads are often unbalanced, resulting in crowded sections.
  • 34. A Market-Focused Paradigm for Public Transit, pt. 4: Saving People Time 34© 1998-2013 by The Mission Group. All rights reserved. Standard Rapid Transit (LRT or BRT) Line Brisbane’s Network Structure • Fewer Transfers—More “one seat” rides. • Fewer Stops—Combination of expresses and “split” arterial services, driven by demand. • Faster Trips—Often faster than driving. • Shorter Waits—Higher ridership drives demand. • Many trips involve transfers • Stops at every station on route • Stations need to be far apart to gain running time, but that often means that many areas along the corridors are not within an easy walk of a station. • Passenger loads are often unbalanced, resulting in crowded sections. Multiple routes use grade-separated busway, most in express mode originating off-corridor. Busway
  • 35. A Market-Focused Paradigm for Public Transit, pt. 4: Saving People Time 35© 1998-2013 by The Mission Group. All rights reserved. View of Southeast Busway by tunnel segment. Grade separation was the key to reducing travel times.
  • 36. A Market-Focused Paradigm for Public Transit, pt. 4: Saving People Time 36© 1998-2013 by The Mission Group. All rights reserved. Hospital wing built floating over busway station. Passing lanes allow express buses to bypass most intervening stops.
  • 37. A Market-Focused Paradigm for Public Transit, pt. 4: Saving People Time 37© 1998-2013 by The Mission Group. All rights reserved. Multiple routes = short wait times to key destinations.
  • 38. A Market-Focused Paradigm for Public Transit, pt. 4: Saving People Time 38© 1998-2013 by The Mission Group. All rights reserved. Bus subway in downtown; buses operate in tunnel, passengers wait in climate controlled area (pictured).
  • 39. A Market-Focused Paradigm for Public Transit, pt. 4: Saving People Time 39© 1998-2013 by The Mission Group. All rights reserved. Bus subway in downtown; passengers board buses through sliding glass doors, metro-style.
  • 40. A Market-Focused Paradigm for Public Transit, pt. 4: Saving People Time 40© 1998-2013 by The Mission Group. All rights reserved. Comparison: Peak Ridership 6-Lane Freeway 7,8007,800 at the Busiest Spot during the Busiest Hour in the Peak Direction
  • 41. A Market-Focused Paradigm for Public Transit, pt. 4: Saving People Time 41© 1998-2013 by The Mission Group. All rights reserved. Comparison: Peak Ridership 6-Lane Freeway Southeast Busway (2-lane) 7,8007,800 18,000+18,000+ at the Busiest Spot during the Busiest Hour in the Peak Direction
  • 42. A Market-Focused Paradigm for Public Transit, pt. 4: Saving People Time 42© 1998-2013 by The Mission Group. All rights reserved. 100% 80% 60% 40% 20% 2003 Brisbane: Ridership Growth
  • 43. A Market-Focused Paradigm for Public Transit, pt. 4: Saving People Time 43© 1998-2013 by The Mission Group. All rights reserved. 140% 120% 160% 100% 80% 60% 40% 20% 2003 2009 + 60% Brisbane: Ridership Growth
  • 44. A Market-Focused Paradigm for Public Transit, pt. 4: Saving People Time 44© 1998-2013 by The Mission Group. All rights reserved. 140% 120% 160% 100% 80% 60% 40% 20% 2003 2009 + 60% Brisbane: Ridership Growth 2008 Ridership: Rail: 60 million
  • 45. A Market-Focused Paradigm for Public Transit, pt. 4: Saving People Time 45© 1998-2013 by The Mission Group. All rights reserved. 140% 120% 160% 100% 80% 60% 40% 20% 2003 2009 + 60% Brisbane: Ridership Growth 2008 Ridership: Rail: 60 million Busway: 50 million
  • 46. A Market-Focused Paradigm for Public Transit, pt. 4: Saving People Time 46© 1998-2013 by The Mission Group. All rights reserved. 140% 120% 160% 100% 80% 60% 40% 20% 2003 2009 + 60% Brisbane: Ridership Growth 2008 Ridership: Rail: 60 million Busway: 50 million 2010 Ridership: Busway: 72 million
  • 47. A Market-Focused Paradigm for Public Transit, pt. 4: Saving People Time 47© 1998-2013 by The Mission Group. All rights reserved. Saving Time = Saving Money TimeTimeTimeTime Operating Costs (Subsidy) Operating Costs (Subsidy) Ridership (Revenues) Ridership (Revenues) Transit systems that invest in infrastructure to reduce travel times for large numbers of riders both lower the cost of providing service and attract new riders, aiding revenue growth.
  • 48. A Market-Focused Paradigm for Public Transit, pt. 4: Saving People Time 48© 1998-2013 by The Mission Group. All rights reserved. Saving Time = Saving Money TimeTimeTimeTime Operating Costs (Subsidy) Operating Costs (Subsidy) Ridership (Revenues) Ridership (Revenues) Transit systems that invest in infrastructure to reduce travel times for large numbers of riders both lower the cost of providing service and attract new riders, aiding revenue growth.
  • 49. A Market-Focused Paradigm for Public Transit, pt. 4: Saving People Time 49© 1998-2013 by The Mission Group. All rights reserved. Saving Time = Saving Money TimeTimeTimeTime Operating Costs (Subsidy) Operating Costs (Subsidy) Ridership (Revenues) Ridership (Revenues) Transit systems that invest in infrastructure to reduce travel times for large numbers of riders both lower the cost of providing service and attract new riders, aiding revenue growth.
  • 50. While the two case studies presented here looked at what cities did with buses, there are many good examples of rail investments that achieved the same goals—as well as bus and rail projects that didn’t.
  • 51. In part 5 of this presentation, we’ll look at Customer Experience— the least understood yet ultimately most important factor in building and sustaining transit ridership.
  • 52. A Market-Focused Paradigm for Public Transit, pt. 4: Saving People Time 52© 1998-2013 by The Mission Group. All rights reserved. THE MISSION GROUP 3725 Talbot Street, Suite E • San Diego, California 92106 USA +1 (619) 232-1776 • info@missionconsult.com Transit Network Reviews Transit Planning Support Transit Market & Ridership Studies Customer Experience Audits Innovative Alternatives Generation Long-Term Vision Plans & Strategies “Quickway” Network Proposals Presentations and White Papers Workshops and Seminars We’re the transit market experts.