This is the THIRD in a series of presentations that deals with the question: how can we make public transit systems more effective at attracting new riders and shaping urban regions? Alan Hoffman, an internationally recognized expert in transit markets, discusses the findings of market research he has conducted or supervised, as well as his work advising cities and regions across the planet on how to improve their transit systems.
This third presentation explores the first of the three key strategic variables introduced in Part Two: Network Structure. It features a case study of Curitiba, Brazil, whose innovations in network planning led to the birth of modern BRT.
The Mission Group is a strategy firm that has helped many cities devise strategies to boost the long-term effectiveness of their transit planning so that they can set and achieve ambitious goals for transforming the role that transit plays in their regions.