Evaluation 2.) How effective is the combination of your main products and ancillary tasks?
H WEFFECTI VE I S THE OC M I N TI O O YO R M I N OB A N F U A PR D C A D A C LLA Y O U TS N N I R TA S? SK
MAGAZINE COVERI based my magazine cover on a current Batman Empire magazine whichis a popular film magazine.
Before I chose the cover I wanted to focus on I checked out a selectionof magazine covers to gain an understanding of how they were laid outand to find the right layout to suit my mid shot image.In the end I found that none of these magazines were suitable asthe text around the image wouldn’t fit properly and would cover upher face which is the main focus.
As a banner would of over lapped the image I decided to use a LAYOUT button instead as this filled the space better. I positioned the mast head at the top of the page and kept the font colour red as this stands out. I kept the majority of the text to the right hand side so that this didn’t cover her face, as the eye contact engages the audience. I placed the barcode at theI placed the text near the bottom bottom of the page much likeon the left hand side so this didn’t Empire so that this did notcover the main image but was still over lap with the image or anyclearly visible. important text.
COLOUR/IMAGEMy main colour scheme for my magazine cover was white, black, yellow and red.The black matchesthe colour of her The heading ofcardigan. The writing each cover story isis white and yellow, in yellow as this isthe yellow part being the text that willthe more important. immediately grab the audiences attention. The finerEven though a lot of information is inEmpire magazines used white and grey andclose up shots I decided this matches theon a mid-shot but still Empire magazine Iincorporating the eye was following.contact with the camera;this allowed me coverthe blank space at thesides with text. The white stands out against the blue and the red links in with the masthead.
FILM POSTERThrough research into film posters I discovered that my poster wassimilar to the Scream poster.
From research I found that some film IMAGE/LAYOUT posters include a 5 star rating at the top of the poster. I chose to use this as aMy main image is very good rating will entice the audience tosimilar to the image on see the film.scream as the eyes are I positioned the titlethe main focus. I of the film and theachieved by converting tag line in the middlethe image to black and to fill the blank blackwhite and then adjusting space, this also stillthe colour levels to make kept the focus on thethe whites in the eyes main image.brighten. However, I feelthat my image makes my I put the cast andposter more mysterious crew credits at theas you are uncertain bottom of thewhether the eyes are a poster in a muchkiller or a victim which smaller font as thisintrigues the audience is what all filmmore. posters do. I included production logos at the bottom as this is also what film posters do and fills the space better.
MARKETTINGI would market my film poster outside the cinema on screens sothat it would entice people attending the cinema if they wereuncertain what film to see. I would also place it at bus stands as mytarget audience of teenagers (16+) are more likely to see and noticeit here as this is the transport they use daily. I would also place it inHMV as this would market the poster to a wider audience and is awell known department store.Facebook and Twitter are two social networking sites that I wouldalso publish my poster. This allows it to be a seen by a wideraudience and will attract my target audience as these are socialnetworking sites that they use daily.
BRANDING By using an image of a teenage girl on both my magazine and poster, this attract my target audience as they can relate to the characters. I kept the branding of the title of the film the same on both my magazine and film poster; this was by keeping the font and colouring the same. I also kept the tag line of ‘Will You Play?’ the same as this was a good catchy tag line. However, I just changed the colour to make it stand out on the product.
From my trailer there was an extreme close up of the geek chic girl’s eyes solinking in with this I used a similar image for my poster, therefore creatingbranding. I chose this font for the title of our film as our setting for the trailer was set in a woods, so I thought the extended letters represent branches. As well as this, I chose to add the colour red for the word ‘or’ as this is the colour scheme we used on our tone cards.