Zinger

Why?
Because you need real-time talking points for those tongue-tied moments during political debates at cocktail parties.
Because there’s a community of people out there who are dying to help you come up with the perfect clever comeback.
Because professional journalists come up with pithy arguments for a job—and Zinger can help you find those and gather the source material to back them up, all at a moment’s notice.
Because quips are fun! (And so is informed political debate.) 

Who?
The tongue-tied
Browsers
Clever progressives who want to arm others with clever quips
Political Junkies
Gamers

Demo!!

A Few More Zingers
“Climate change is just a theory, it’s not proven.”
“Yr MOM is just a theory. Seriously--to an extent, everything’s a theory, but climate change is one of the most verifiedmeasurable phenomena in modern science. Based on surface temperature analysis, permafrost melt, glacial melt, sea level rise, satellite data and many other concrete indicators, the earth is warming, and fast. Take it from the Intergovernmental Panel on Climate Change: "Scientific evidence for warming of the climate system is unequivocal.”
-Maya Schenwar

And A Few More
“Feminists hate men, don’t they?”
“If antiracists aren’t presumed to hate white people as a group, why are antisexists presumed to hate men as a group?”
Tom Digby
“Only if all men are sexists. I don’t think that’s true--do you?”
Jessica Stites
“Then why are feminists more likely than other women to be DATING men? And why do the men they’re with report having healthier relationships AND better sex lives? Don't sound like hate. Source: ScienceDailyhttp://www.sciencedaily.com/releases/2007/10/071015102856.htm”
Jessica Stites

Gaming
Rewards engagement
Users receive weighted points--sample scale:
Commenting – 1
Your Comment is liked – 3
Sharing someone’s Zinger – 5
Submitting your own Zinger – 10
Your Zinger is liked – 10
Your Zinger is shared – 10

Gaming cont’d
Levels!!
Look At This F**in Quipster
Watercooler Champion
“Pun”-dit
Life of the Repartee
CzingCzar
Zingmeistr

Gaming cont’d
Special Badges (some examples)
Sharing a lot:Twizard
Many comments liked:Brainiac
Most-liked Zinger of the Day: Walt or Walda Wit-person*
*subject to change

What Else Will It Do?
Integrate with Twitter, Facebook, Digg for login and sharing
Web landing page & cross-platform implementation
Increasingly reward power users. Gain abilities: Submit WTFs, moderation powers.
Paid engagement: Media organizations / Politicians
Expand beyond progressive
Change the world. (See next slide.)

How It Will Change the World
Make political debate smarter as well as pithier.
Develop powerful, clever, succinct progressive frames. PROGRESSIVES WIN 4-EVAH!
Drive traffic to progressive media.
Make procrastination useful (overthrow Farmville).
Create a ruling class of Zingmeistrs who get special special swipe cards at the airport.

Zinger

by The Media Consortium

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