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Zinger

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Jessica Stites, Channing Kennedy, Sue Hogan, Maya Shenwar, Mark Gibiec

Jessica Stites, Channing Kennedy, Sue Hogan, Maya Shenwar, Mark Gibiec

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  • Skit
  • We’ll explain gaming elements in a bit
  • SERVER-CLIENT APPLICATION-This is one potential client, the AndroidSEARCH – will eventually create a more robust search. Allows for synonyms, commonly paired words in political rhetoric (i.e., illegal, undocumented.)THREE TIERS: TIER ONE: Homepage showcasing most-liked zingers and search. Rewards browsers AND specific zing-seekers.TIER TWO: WTF page. As we know, this stands for What a Terrifle Failure. Scroll through all zingers. Can vote up your faves. Top-voted zingers come up first. Can flag offensive zingers.TIER THREE: Comment page for each zinger—argue about accuracy, logic, framing, wording. Add sourcing.
  • SERVER-CLIENT APPLICATION-This is one potential client, the AndroidSEARCH – will eventually create a more robust search. Allows for synonyms, commonly paired words in political rhetoric (i.e., illegal, undocumented.)THREE TIERS: TIER ONE: Homepage showcasing most-liked zingers and search. Rewards browsers AND specific zing-seekers.TIER TWO: WTF page. As we know, this stands for What a Terrifle Failure. Scroll through all zingers. Can vote up your faves. Top-voted zingers come up first. Can flag offensive zingers.TIER THREE: Comment page for each zinger—argue about accuracy, logic, framing, wording. Add sourcing.
  • Highlight first 120 charsTotal char limit = 500– rest of convo goes in comments
  • Why special badges? BRAINIAC--Secondary objective, at the comment level, is to spark really thoughtful, robust debate. Want to reward logic, sourcing and backup. So need a visible reward system for smart comments.
  • Explain Twitter sharing process. Takes first 120 (which are marked as you type) – or custom shorter zinger – adds a bit.ly link back to that Zinger’s homepage.Explain rollout. Initially we’d be seeding the WTFs. Users with liked zingers will quickly earn that power. Initially we’ll be moderating. Power users who have a high correct flag rate—they flag zingers the moderators eventually take down-will gain moderation powers. Community becomes increasingly self-sustaining.
  • Explain Twitter sharing process. Takes first 120 (which are marked as you type) – or custom shorter zinger – adds a bit.ly link back to that Zinger’s homepage.Explain rollout. Initially we’d be seeding the WTFs. Users with liked zingers will quickly earn that power. Initially we’ll be moderating. Power users who have a high correct flag rate—they flag zingers the moderators eventually take down-will gain moderation powers. Community becomes increasingly self-sustaining.
  • Transcript

    • 1.
    • 2. Why?
      Because you need real-time talking points for those tongue-tied moments during political debates at cocktail parties.
      Because there’s a community of people out there who are dying to help you come up with the perfect clever comeback.
      Because professional journalists come up with pithy arguments for a job—and Zinger can help you find those and gather the source material to back them up, all at a moment’s notice.
      Because quips are fun! (And so is informed political debate.) 
    • 3. Who?
      The tongue-tied
      Browsers
      Clever progressives who want to arm others with clever quips
      Political Junkies
      Gamers
    • 4. Demo!!
    • 5.
    • 6. A Few More Zingers
      “Climate change is just a theory, it’s not proven.”
      “Yr MOM is just a theory. Seriously--to an extent, everything’s a theory, but climate change is one of the most verifiedmeasurable phenomena in modern science. Based on surface temperature analysis, permafrost melt, glacial melt, sea level rise, satellite data and many other concrete indicators, the earth is warming, and fast. Take it from the Intergovernmental Panel on Climate Change: "Scientific evidence for warming of the climate system is unequivocal.”
      -Maya Schenwar
    • 7. And A Few More
      “Feminists hate men, don’t they?”
      “If antiracists aren’t presumed to hate white people as a group, why are antisexists presumed to hate men as a group?”
      • Tom Digby
      “Only if all men are sexists. I don’t think that’s true--do you?”
      • Jessica Stites
      “Then why are feminists more likely than other women to be DATING men? And why do the men they’re with report having healthier relationships AND better sex lives? Don't sound like hate. Source: ScienceDailyhttp://www.sciencedaily.com/releases/2007/10/071015102856.htm”
      • Jessica Stites
    • Gaming
      Rewards engagement
      Users receive weighted points--sample scale:
      • Commenting – 1
      • 8. Your Comment is liked – 3
      • 9. Sharing someone’s Zinger – 5
      • 10. Submitting your own Zinger – 10 
      • 11. Your Zinger is liked – 10
      • 12. Your Zinger is shared – 10
    • Gaming cont’d
      Levels!!
      Look At This F**in Quipster
      Watercooler Champion
      “Pun”-dit
      Life of the Repartee
      CzingCzar
      Zingmeistr
    • 13. Gaming cont’d
      Special Badges (some examples)
      • Sharing a lot:Twizard
      • 14. Many comments liked:Brainiac
      • 15. Most-liked Zinger of the Day: Walt or Walda Wit-person*
      *subject to change
    • 16. What Else Will It Do?
      Integrate with Twitter, Facebook, Digg for login and sharing
      Web landing page & cross-platform implementation
      Increasingly reward power users. Gain abilities: Submit WTFs, moderation powers.
      Paid engagement: Media organizations / Politicians
      Expand beyond progressive
      Change the world. (See next slide.)
    • 17. How It Will Change the World
      Make political debate smarter as well as pithier.
      Develop powerful, clever, succinct progressive frames. PROGRESSIVES WIN 4-EVAH!
      Drive traffic to progressive media.
      Make procrastination useful (overthrow Farmville).
      Create a ruling class of Zingmeistrs who get special special swipe cards at the airport.

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