Notes 2010 Landscape Analysis
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  • Pure Play Journalism: Produces high-quality reporting and analysis. Potentially integrates multi-media/platforms and social networking tools for distribution. Characteristics: One way communication to users Avoids citizen engagement in journalism production Avoids any advocacy/action
  • Journalism + Community Builds on Pure Play Journalism Characteristics Strategically integrates community into media making and/or distribution process. Creates ongoing and productive spaces for community/network to communicate with each other and with media organization around stories, issues, etc..
  • Journalism + Action Builds on Journalism + Community. Characteristics Media organization creates or integrates strategies/tools for community to take action because of journalism. Help showcase journalism’s impact. Action can be supported/organized on media organization’s website, social networking site, or where those communities already exist. Could include strategic partnerships with outside advocacy or non-profit organizations
  • Hybrid Media Makers + Action: Combines great acts of journalism, media production, advocacy, messaging. Hybrid Media Makers include: individuals, media organizations + non-profits/advocacy groups who are regularly producing quality content. Characteristics Emphasizes community involvement: conversations, organizing, sharing information & media production Includes regular calls for action for users.

Transcript

  • 1. Pure Play Journalism The Nation Institute The American Prospect Produces high-quality reporting and analysis. Potentially integrates multi-media/platforms and social networking tools for distribution. Characteristics: One way communication to users Avoids citizen engagement in journalism production Avoids any advocacy/action
  • 2. Talking Points Memo The Uptake Characteristics Strategically integrates community into media making and/or distribution process. Creates ongoing and productive spaces for community/network to communicate with each other and with media organization around stories, issues, etc. Journalism + Community
  • 3. Journalism + Action AlterNet Campus Progress Characteristics Media organization creates or integrates strategies/tools for community to take action because of journalism. Help showcase journalism’s impact. Action can be supported/organized on media organization’s website, social networking site, or where those communities already exist. Could include strategic partnerships with outside advocacy or non-profit organizations.
  • 4. Hybrid Media Makers + Action Feministing Care2 Brave New Films Hybrid Media Makers include individuals, media organizations + non-profits/advocacy groups who are regularly producing quality content. Combines great acts of journalism, media production, advocacy, messaging. Characteristics Emphasizes community involvement: conversations, organizing, sharing information & media production. Includes regular calls to action for users.
  • 5. Pure Play Journalism Journalism + Action Hybrid Media Makers + Action Where do you fall? Journalism + Community