Strategies for Building Community 
    Susan Mernit, Oakland Local 
      The Media Consor<um 
          February 2010 
Home page: oaklandlocal.com
Oakland Local‐News & Community 
                  4 months old
                  25,000 unique visitors month
          ...
Oakland Local  Today 




Editorial & community        Revenue building
 Original reporting          $17,000 budget 2009...
What does being a community site 
            mean? 
                 Doing with, not for
                 Everyone is a...
Building community 
 Allot time to meet &
greet
 Have community
guidelines
 Mean them
 Empower yr partners
 Be a GOOD...
Oakland Local loves to share community
strategies

Keep in touch

Twitter:
Susanmernit
Email: susan@oaklandlocal.com

Site...
Upcoming SlideShare
Loading in …5
×

Mernit Community Building

375 views
336 views

Published on

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
375
On SlideShare
0
From Embeds
0
Number of Embeds
14
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Mernit Community Building

  1. 1. Strategies for Building Community  Susan Mernit, Oakland Local  The Media Consor<um  February 2010 
  2. 2. Home page: oaklandlocal.com
  3. 3. Oakland Local‐News & Community   4 months old  25,000 unique visitors month  66,000 PV month  2,350 Facebook fans  1,000 + Twitter followers  35+ non-profit partners  Growing volunteer base  Started with $8,000 seed money from J-Lab/New Voices  Project of 501c3, Center for Media Change  Trains non-profit partners  Partners w/2 local school  Diverse team
  4. 4. Oakland Local  Today  Editorial & community Revenue building  Original reporting  $17,000 budget 2009  Community posts  Antic: $210,000 2010  Full calendar  Adding  Trainings & Meet-ups  Advertising & sponsorships  Mobile & Web  Consulting & training   No full-time paid staff  Merchandise
  5. 5. What does being a community site  mean?   Doing with, not for  Everyone is a partner  We aim to serve  Face to face relationships  Wide range of views  Move quickly, be responsive  INCLUSIVE  Respectful
  6. 6. Building community   Allot time to meet & greet  Have community guidelines  Mean them  Empower yr partners  Be a GOOD partner  Reach deep into community  Reach deep again  Teach  Become relevant— and remain so
  7. 7. Oakland Local loves to share community strategies Keep in touch Twitter: Susanmernit Email: susan@oaklandlocal.com Site: oaklandlocal.com

×