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connect • engage • measure http://en.wikipedia.org/wiki/Fullerene 2/25/10
[object Object],[object Object],[object Object],[object Object],[object Object],SMS: The  Every Phone App 35-44 year olds send 239 texts and make 223 phone calls per month.
[object Object]
Media:  Put the Call to Action Anywhere/Everywhere Center for Community Change
Connect: Text JUSTICE to 30644 Center for Community Change
House Calls  House Parties  100’s of thousands of Advocacy Calls Thousands of Local House Parties Around a Political Event Engage:  Center for Community Change did… All From The Mobile Joiners
Profile:  Collect and Save Data
Connect:  Use That Data for Targeted Messaging
Build profiles with unlimited segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Local Theaters
Citizen Journalism:  Reach Experts and Sources Anytime/Anywhere
Measure. Measure. Measure.
Martha Stewart uses Mobile Commons in all media … Email TV/Radio Web  Print Let’s make it perfect Text  WEDDING  to 69866 Text  WEDDING  to  69866  for a wedding wish from Martha
…  to create integrated programs with SMS ,[object Object],[object Object],[object Object],[object Object]
Dinner Tonight Program  (text DINNER to 30644) Mobile Audience ,[object Object],[object Object],[object Object],Jenny@ gmail.com
Interactive Outdoor ,[object Object]
Web Integration
Driving Conversions From TV ,[object Object],[object Object]
[object Object],Use Case : Humane Society
[object Object],Use Case : Children’s Aid Society
From Radio ,[object Object],[object Object],[object Object]
Use Case : Blue Ocean Institute  Mobile  |  Web  |  Facebook FishPhone: Text Fish + Halibut to 30644
[object Object],[object Object],Use Case : Public Utility … or the closest youth shelter  Text SAFE + Address to 69866 Text FLU + ZIP to 30644
Text: LOOKUP + Label To 69866 NRDC
Taxi TV
On Taxi Tops
On Packaged Goods
Key Customers Public Interest  Arts & Culture  Consumer Brands  Labor Unions  Health & Human Services Associations Politics Faith Based Conservation

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Jedalpert

Editor's Notes

  1. Showing CCC media - video, TV, Radio, web and live events CLIPBOARDS.
  2. Screenshots of the phone
  3. Mobile Commons helps the client engage users and gets them to take action. Since we create profiles we can target these actions correctly.
  4. We collect information and build a profile on the user
  5. Screenshots of the phone
  6. We collect information and build a profile on the user
  7. Mobile Commons measures engagement
  8. CREDO- a successful MVNO Commercial marketer. Marketing and customer relations all with our application and API’s. Marketing. Test 2 Screen. Nothing new. What is new is that all the data and interaction flows back to CREDO. For example, if someone texts I an email addresss in connection an offer, it is immediately linked to the correct CRM profile. If someone calls in through our voice app. All of that data is tracked back to the users profile. That is how they use our app. They then use our api to provide customer support
  9. Transforms organization. Provides data there would be no other way to collect.
  10. Transforms organizations. I have left out most health care, education, public sector stuff/ Also. mention do something volunteer