We are at a Tipping PointSocial tipping points,though they mayappear to occurspontaneously, do nothappen by accident.--Gary Horvitz,FourYearsGo
Tipping Point or Stasis? 2009 2010 2011 2012 2013 2014 2015 Years
TMC Supports and Grows the Independent Media SectorSupport = Grow =• Innovation Labs • Editorial Collaborations• Webinars • Social Media Promotion• Listserv/Newsletter • Networking with Allies• Meetings
We Support the Sector through Innovation and Incubation Labs• Metrics Experiment We look forward to working with John Schwartz and Gary King on this Consortium-wide experiment to measure the power of our collaborations.• Visual Journalism: Spring 2012 Led by Erin Polgreen, this lab will place visual journalists with participating member outlets. We are seeking funding now.• Mobile II: Fall 2012 Working with partners at University-based labs, we will pair graduate students with member outlets to create mobile apps you can actually use.
And Monthly Webinars• Teresa Stack, The Nation, “Why and How to Respond to Post Office Cutbacks”• Michelle Minkoff, AP Interactive Producer, “Visual Journalism HTML Open Source Modules ”• Rajat Paharia, Bunchball, “Gamifying Comments”• TBA, New America Media, “The Shadow Economy: Connecting with Ethnic Media Reporters”
We GROW the Sector through CollaborationsNational Coverage: WisconsinNational Meme: #campaigncashNational Allies: media policy
We create an External Network Media Policy NGOs Advocacy Media NGOs TMC Partners Ethnic Press
What is the Key to Successful Collaborations? – A Willingness to Collaborate – Trust between Collaborators – A Topic of Mutual Interest – Infrastructure!
What is a Collaborative Infrastructure? TMC Staffer Networking Content-Provision Marketing Evaluation
How do we pay for all this?350,000300,000250,000200,000 2010150,000 2011100,000 50,000 0 Foundations Earned Income Member Dues
What Are Our Costs?General OperationsTotal Personnel 152,000Total Non-Personnel Administrative 14,500Total General Operations Expense 166,500Project Expense (exclusive of staff time)TMC Annual Meeting 10,000Social Media Blogger/MediaWires 20,000Media Policy Reporting and Education Program 84,750Campaign Cash Collaboration 45,250Metrics Experiment 111,150Visual Journalism Lab 21,750Collaborative Fundraiser 20,000Total Project Expense (Direct Costs) 312,900Total Expenses 479,400
How is 2012 Looking?The budget I just showed had expenses of$480,000.We expect to receive foundation funding at amax of $300,000.And that is not a worst-case scenario…
Where’s the Dough?1. We are more ambitious today than we were yesterday—our expenses are higher.2. The economy is recessionary, and we’re back in a bear stock market.3. TMC is 6 years old—we no longer are the cute nonprofit on the block.
Let’s Innovate and Incubate Stephanie Cashteen Wikimedia commons
Let’s Create a New Biz ModelGrant Income= Project ExpensesEarned Income= General Operations Expenses
The Payoff1. TMC no longer competes with members for grant dollars (grant $ all goes back to members).2. TMC is sustainable for the long term.3. TMC becomes independent of funders as well as corporations and government. Huzzah!
Let’s Talk Numbers AgainIn today’s model, earned income = $25,000 x 5 _________In tomorrow’s model $125,000 (Staffing currently costs $175,000, so this still imagines some grant money to cover staff , but a much smaller amount)
Can we find this Earned Income? Yes!
And I Will Help Too• Continue to bring in grant money• Raise money from corporate sponsors for non- editorial projects (like this meeting)• Look for programs that could be opened to non-members in order to bring in extra revenue (like the media trainings)• Keep our overhead costs low
It’s Up to All of UsWe are a Consortium, a network of partners, working together to strengthen each other.We know when we work together, we all become stronger.Let’s move the Consortium to a more sustainable place, together!