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Celebrating Success: 18 months of TMC Programming

by The Media Consortium

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It’s been a loooong time since we last convened. Wonderful to see new and familiar faces in the room! To help catch us up and make sure we’re all on the same page, we wanted to give you all a brief recap of what we’ve been up to since our last meeting. \n
Since our last meeting, we’ve brought on 11 new members and associate members. CLICK FOR LIST OF NEW MEMBERS\n\nWelcome back to Truthdig\n\nNew Members: City Limits, Orion, Change.org, \nNew Associate Members: Feet in 2 Worlds, the Utne Reader, David Pakman Show, Journal of Race, Poverty and the Environment, Chicago Reporter, Oakland Local, Free Speech Radio News\n\n\n
Since our last meeting, we’ve brought on 11 new members and associate members. CLICK FOR LIST OF NEW MEMBERS\n\nWelcome back to Truthdig\n\nNew Members: City Limits, Orion, Change.org, \nNew Associate Members: Feet in 2 Worlds, the Utne Reader, David Pakman Show, Journal of Race, Poverty and the Environment, Chicago Reporter, Oakland Local, Free Speech Radio News\n\n\n
We are now a network of over 50 members and associate members.\nThe associate membership position was developed as a part of our 2010 membership strategy. Organizations eligible for Associate Membership include aggregators, bloggers, small-staff organizations, local media outlets, and technologists who focus on progressive, independent media. In general, these organizations might not currently fit within full membership criteria or be able to participate in all TMC projects, but could both benefit from and add to the conversations that occur within TMC.\n
We launched the Incubation and Innovation labs, which were designed to Move media producers from talking about the future of journalism to actually shaping it. \n\n
Labs were covered in MediaShift and Nieman Journalism Lab. \n
We’ve executed three amazing labs, each with an exciting experiment attached. \n\nThey were:\nMoving into Mobile: Hackathon\nIntegrating Community + Journalism: Public Insight Network\nNew Strategies for Revenue Generation\n\n
Moving into Mobile: Hackathon was unique opportunity to connect tmc members with hackers for a hands on exp working in mobile space. put learnings from lab into play.\n\nCLICK: over 50 hackers and journalists convened in Chicago and CLICK developed 6 protype apps that merged content delivery + FUN + gaming mechanics in a little over 24 hours. \n\n
Moving into Mobile: Hackathon was unique opportunity to connect tmc members with hackers for a hands on exp working in mobile space. put learnings from lab into play.\n\nCLICK: over 50 hackers and journalists convened in Chicago and CLICK developed 6 protype apps that merged content delivery + FUN + gaming mechanics in a little over 24 hours. \n\n
A few pictures of the prototypes in motion. \n
And here’s my favorite picture from the presentation of apps. two hackathon takeaways:\n\n2. Shovelware will not have the same level of impact as apps that focus on engagement\n\n4. Start investing in long term infrastructure NOW. includes APIs that \nwill allow content to be used by many applications on many \ndifferent devices\n
The Community+Journalism lab wanted to experiment with crowdsourcing/community engagement, but lacked infrastructure to make possible. to assist, we build a partnership with American Public Media’s “Public Insight Network”\n
I’m just going to flip through a few examples of what lab participants have done with PIN\n\n\n
PIN has over 120,000 volunteer sources in their database for newsrooms to tap for story ideas, interviews and trend identiﬁcation. they Work with over 45 different news organizations.\n
Our third lab, new strategies for revenue generation, is in motion now. The experiment will be a day-long collaborative fundraiser planned for February 2012. \nbringing TMC members and supporters together in friendly competition for the next evolution of a pledge drive. You can find out more about this EXCITING INITIATIVE after lunch today.\n
But revenue generation has many facets. Here are some of the topics that lab participants dug into during the education portion of the lab.\n\nA big takeaway from the lab itself:\n1. Metrics analysis is evolving, and is key to explaining the value of your audience \nNot just looking for household income and spending habits. From advertising to sponsorships to donations, new metrics focused on social networking, impact and accurately measuring reach allow you to better tell your audience’s story and chart their inﬂuence to potential ﬁnancial backers. \n
We’ve launched 5 successful, amazing, totally awesome Editorial Collaboration Efforts that have resulted in over 1,000 (I AM SERIOUS, THAT’S WHY WE’RE USING FIRE) stories produced by TMC members. \n\nUSSF: over 15 media outlets and 12 non-profit/advocacy groups coordinated to share coverage of the 2010 US social forum in detroit.\nCampaign Cash 1 + 2\nWisconsin\nMPREPP + THE FUTURE\n
We’ve launched 5 successful, amazing, totally awesome Editorial Collaboration Efforts that have resulted in over 1,000 (I AM SERIOUS, THAT’S WHY WE’RE USING FIRE) stories produced by TMC members. \n\nUSSF: over 15 media outlets and 12 non-profit/advocacy groups coordinated to share coverage of the 2010 US social forum in detroit.\nCampaign Cash 1 + 2\nWisconsin\nMPREPP + THE FUTURE\n
For Campaign Cash last Oct/Nov, More than two dozen articles, videos, and radio pieces focused on the citizens united ruling were produced in just a week and a half.\n \n CC2 is now underway, will run through nov 2\n Partnering with WTP to do social media/pr\n Tell folks they can meet to talk jay re CC2/WTP during ed collabs\n
there’s going to be a panel in a bit on wisc, so not going to get into crazy detail here. Just want to highlight a few numbers. last Feb, TMC members converged on wisc to cover the protests in madison:\nIn the first month of the protests, members filed over 600 pieces of content. 10 weeks, 800. \n\nTMC built a headline widget that was hosted on over 80 websites and was viewed over 2.5 million times. \nnot going to say much more, because we’ll be talking wisconsin this AM.\n
We wrapped the first run media policy reporting pilot program in july. HUUUUGE success, working to expand and launch this as a year-long program in 2012.\n\nBuild capacity to cover media policy issues in clear, accessible language--everything from broadband access to media consolidation.\n\nhosted monthly briefing calls on a variety of issues, and helped connect reporters to experts in the field. \n\nthe Wavelength put all of these issues into context, and was free to reprint for media outlets and policy orgs. Wavelength was incredible helpful, b/c during pilot launch of program, the News of the World Phone Tapping Scandal Dropped, as did the ATT/T-Mobile Merger.\n\nAnd now that i’ve talked about our exciting programs and initiatives over the past year+, it’s time to set the stage for 2012!\n
And now that i’ve talked about our exciting programs and initiatives over the past year+, it’s time to set the stage for 2012!\n

Celebrating Success: 18 months of TMC Programming Presentation Transcript

C e l e b r at i n g T M C S u c c e s s e s
11
City Limits Orion Change.org, Truthdig Feet in 2 Worlds Utne Reader David Pakman ShowRace, Poverty and the Environment Chicago Reporter Oakland Local Free Speech Radio News
IILabs
The Labs
Moving into Mobile
Moving into Mobile 50+
Moving into Mobile 50+ 6
Community +Journalism
RevenueGeneration
Revenue GenerationMaking the Most of Your CommunityNiche Content OpportunitiesNew Advertising TrendsBeyond the Direct Mail: Online FundraisingStrategies
EditorialCollaborations 5
EditorialCollaborations
EditorialCollaborations 1,000
Campaign Cash10 outlets participating, 4collaborating to producemultimedia coveragePartnering with We the PeopleCampaign to increase reach andexposure.CampaignCash.org story archive
Wisconsin ProtestsMembers produced 800pieces of content in 10weeksHeadline widget hosted on80 sites, viewed over 2.5million times
Media PolicyGoal: Scale up capacity toreport about media policy9 participating organizationsBi-weekly blogs (Wavelength)Monthly brieﬁng calls80 pieces of content produced
W h at ’ s N e x t ?

Celebrating Success: 18 months of TMC Programming

by The Media Consortium

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Celebrating Success: 18 months of TMC Programming Presentation Transcript

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