Thinking Outside the
    Search Box

               Aron Pilhofer,
               The New York Times
Interactive News


• Ten journalists
• News-focused, data-driven apps
• “Web development at newsroom speed”
Interactive News

Where we’re a little different:

• Based in the newsroom
• Run by (relatively nerdy) journalists
• A new...
What is web journalism?
“I just want to get data on the web.
             So what?”
Data Vomit
Data Vomit

• Sometimes works quite well.
• What am I to understand from this?
• What is the context of this?
• Why should...
Throwing data online without context or
analysis is what machines do, not journalists.
We can (and must) do more.
Interactivity.
Engagement.
 Community.
Who,
What,
Where,
When,
 Why.
Web Journalism

• It’s about making editorial decisions
• It’s about telling a story
• It’s about providing context, analy...
It’s about journalism.
A Good Interactive Should Be...
Steeped in context and analysis
Feature data that’s useful, not ubiquitous
Invite exploration and discovery
Provide a venue for sharing
Portable: APIs, RSS everywhere.
Usable, intuitive and predictable
Fail
Bottom line: We need to start
   thinking like a startup.
Bottom line: This is about survival now.
Where to begin?
Bring known journalism
   forms to the web.
Start asking: “Why?”
Think broadly about what
    constitutes data.
If you don’t get it, find the
      people who do.
Pick up a book and learn it.
Aron Pilhofer,
The New York Times

aron@nytimes.com
  (212) 556-5849
    AIM: pilhofer
Aron Pilhofer
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  • Aron Pilhofer

    1. 1. Thinking Outside the Search Box Aron Pilhofer, The New York Times
    2. 2. Interactive News • Ten journalists • News-focused, data-driven apps • “Web development at newsroom speed”
    3. 3. Interactive News Where we’re a little different: • Based in the newsroom • Run by (relatively nerdy) journalists • A news desk; not a software shop • Focused on journalism, not news products
    4. 4. What is web journalism?
    5. 5. “I just want to get data on the web. So what?”
    6. 6. Data Vomit
    7. 7. Data Vomit • Sometimes works quite well. • What am I to understand from this? • What is the context of this? • Why should I care?
    8. 8. Throwing data online without context or analysis is what machines do, not journalists.
    9. 9. We can (and must) do more.
    10. 10. Interactivity. Engagement. Community.
    11. 11. Who, What, Where, When, Why.
    12. 12. Web Journalism • It’s about making editorial decisions • It’s about telling a story • It’s about providing context, analysis • In other words...
    13. 13. It’s about journalism.
    14. 14. A Good Interactive Should Be...
    15. 15. Steeped in context and analysis
    16. 16. Feature data that’s useful, not ubiquitous
    17. 17. Invite exploration and discovery
    18. 18. Provide a venue for sharing
    19. 19. Portable: APIs, RSS everywhere.
    20. 20. Usable, intuitive and predictable
    21. 21. Fail
    22. 22. Bottom line: We need to start thinking like a startup.
    23. 23. Bottom line: This is about survival now.
    24. 24. Where to begin?
    25. 25. Bring known journalism forms to the web.
    26. 26. Start asking: “Why?”
    27. 27. Think broadly about what constitutes data.
    28. 28. If you don’t get it, find the people who do.
    29. 29. Pick up a book and learn it.
    30. 30. Aron Pilhofer, The New York Times aron@nytimes.com (212) 556-5849 AIM: pilhofer
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