Aron Pilhofer
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Aron Pilhofer Presentation Transcript

  • 1. Thinking Outside the Search Box Aron Pilhofer, The New York Times
  • 2. Interactive News • Ten journalists • News-focused, data-driven apps • “Web development at newsroom speed”
  • 3. Interactive News Where we’re a little different: • Based in the newsroom • Run by (relatively nerdy) journalists • A news desk; not a software shop • Focused on journalism, not news products
  • 4. What is web journalism?
  • 5. “I just want to get data on the web. So what?”
  • 6. Data Vomit
  • 7. Data Vomit • Sometimes works quite well. • What am I to understand from this? • What is the context of this? • Why should I care?
  • 8. Throwing data online without context or analysis is what machines do, not journalists.
  • 9. We can (and must) do more.
  • 10. Interactivity. Engagement. Community.
  • 11. Who, What, Where, When, Why.
  • 12. Web Journalism • It’s about making editorial decisions • It’s about telling a story • It’s about providing context, analysis • In other words...
  • 13. It’s about journalism.
  • 14. A Good Interactive Should Be...
  • 15. Steeped in context and analysis
  • 16. Feature data that’s useful, not ubiquitous
  • 17. Invite exploration and discovery
  • 18. Provide a venue for sharing
  • 19. Portable: APIs, RSS everywhere.
  • 20. Usable, intuitive and predictable
  • 21. Fail
  • 22. Bottom line: We need to start thinking like a startup.
  • 23. Bottom line: This is about survival now.
  • 24. Where to begin?
  • 25. Bring known journalism forms to the web.
  • 26. Start asking: “Why?”
  • 27. Think broadly about what constitutes data.
  • 28. If you don’t get it, find the people who do.
  • 29. Pick up a book and learn it.
  • 30. Aron Pilhofer, The New York Times aron@nytimes.com (212) 556-5849 AIM: pilhofer