Is your current digital signage program as effective as it could be? Ask yourself these questions to see if there’s room for improvement.

1. Get it? Got it? Good!
A winning formula for your workplace digital signage.
The Winning Formula

2. One of the most common questions that
people ask when considering digital signage
as a tool for improving workplace
communication is…
“How do I
know if this is
going to work?”

3. That’s the easy part.
HDTV Screen Computer/Media Player
And they don’t mean the technology…

4. It’s the content that will drive results…
…or not…

5. If you’re clear on your objective for deploying digital signage…
Creating culture of safety
Consistent communication
Reaching all workers

6. …and you’ve developed a content strategy that aligns to
that, then you should be in good shape.

7. If not, it’s a “garbage in- garbage out” situation.

8. If all you’re doing is posting some bad PowerPoints with
too many bullets, or Excel spreadsheets that are
impossible to read and even harder to interpret…
…don’t be surprised if
your employees walk right
by without even noticing
the screens.

9. So, what’s the answer? Actually, it’s pretty
simple. It needs to pass this test:
Get it? Got it? Good!

10. In order for your employees to “get it,” the
content needs to engage them.
It doesn’t matter how important your message is if
nobody reads it.

11. Keep it visual.
Videos, photos, dashboards and infographics will
catch their attention.

12. Show them you care.
Recognize individuals
& departments. Post
anniversaries and
birthdays. Welcome
new employees.

13. Get them talking.
Create buzz by getting your employees to submit yearbook,
prom or baby photos for a crazy game of who WAS that?

14. I LOVE
YOUR
PRODUCT!
-Customer
Make them proud.
Display customer
feedback. Create a logo
wall of all your new
customers. Post pictures
of your products at work.

15. “Got it” means that they understand it
and it’s relevant to them.

16. Are you talking to ME?
Make sure you understand your audience.
Are they office workers, line workers or
drivers? Boomers or millennials?

17. Why should I care?
Post content that will…
Educate Motivate Inform

18. Some messages are universal:
• HR updates
• Company announcements
• Weather

19. Be sure to mix it up with job-specific content:
• Safety
• KPIs
• Work schedules

20. You do the math.
• Make it really easy to
understand.
• Use dashboards & charts that
are simple and colorful and
offer a brief explanation to
set context.
• Show real-time recordables
using automatic counters.

21. Goodis what happens when all of these things work together.

22. Get it? Got it? Good!
www.themarlincompany.com | P: 800.344.5901 | E: info@themarlincompany.com