The expanding data discovery market
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The expanding data discovery market The expanding data discovery market Presentation Transcript

  • E-Guide THE EXPANDING DATA DISCOVERY MARKET ▲
  • PAG E 2 O F 16 SPONSORED BY Home Data discovery vendors cast spell in Gartner Magic Quad- rant for BI 7 Wonders of BI: Straight from Gart- ner’s Summit THE EXPANDING DATA DISCOVERY MARKET I and analytics are being asked to do a lot more stuff than it has been doing, and the market is expanding to address those dif- ferent needs says John Hagerty, Gartner analyst.That’swhybusinessusersareturningtodatadiscoveryfor itseasy-to-useandeasy-to-deployanalyticstools.InthisexpertE- Guidefindoutwhichdatadiscoveryguysareleadingthepack,what makesthistechnologysohotandwhytraditionalBIisjustnotcut- ting it. B
  • PAG E 3 O F 16 SPONSORED BY Home Data discovery vendors cast spell in Gartner Magic Quad- rant for BI 7 Wonders of BI: Straight from Gart- ner’s Summit THE EXPANDING DATA DISCOVERY MARKET DATA DISCOVERY VENDORS CAST SPELL IN GARTNER MAGIC QUADRANT FOR BI Nicole Laskowski, News Editor Business intelligence (BI) and analytics continue to stake a claim as two of the most important technologies for organizations today. In fact, according to the Stamford, Conn.-based Gartner Inc.’s annual survey of chief information officers, analytics and BI are the top technology priority of 2012. The market, though, is changing. Earlier this month, Gartner released its annual Magic Quadrant for Busi- ness Intelligence Platforms, which rates the strengths and weaknesses of the vendors in the market. Each must generate at least $15 million in BI-related softwarelicenserevenueannually,delivernineof14capabilities(see“Gartner defined”) and obtain a minimum of 30 reference customers to participate in a survey.Vendorsarethenchartedonthegraphicalquadrantasavisionary,niche player, challenger or leader. Like last year, business users are interested in data discovery tools from smaller vendors “despite the risk of creating fragmented silos of data,
  • PAG E 4 O F 16 SPONSORED BY Home Data discovery vendors cast spell in Gartner Magic Quad- rant for BI 7 Wonders of BI: Straight from Gart- ner’s Summit THE EXPANDING DATA DISCOVERY MARKET definitions and tools,” according to the report. Known for their ease of use and ease of deployment, data discovery tools dispel traditional IT thinking, which tendstofavorlargestackvendorslikeOracle,SAP,IBMandMicrosoft,alllisted as leaders in this year’s report. “This is a fundamental shift in the way the BI marketplace is developing,” said John Hagerty, Gartner analyst and lead author of the report. Butthisyear’sanalysisisalsomarkedbytheriseofmobility,theexploding types of data and the expanding set of use cases. Combined with the attrac- tion to data discovery products, the research indicates that reliance on data is growingasabigger,morediversesetofusersdemandtoolstohelpmakesense of the numbers. DATA DISCOVERY DEBATE Enthusiasm for data discovery tools provides insight into the different quali- ties sought after by business users and IT. According to the Magic Quadrant, business users seek flexibility and speed; IT looks for standards, performance and data quality. Analyzingthe1,364responsestothesurvey,thisyear’sreporttakesthedis- cussiononestepfurtherbyidentifyingtheroleofrespondentsandprioritizing
  • PAG E 5 OF 16 SPONSORED BY Home Data discovery vendors cast spell in Gartner Magic Quad- rant for BI 7 Wonders of BI: Straight from Gart- ner’s Summit THE EXPANDING DATA DISCOVERY MARKET theirpreferredqualities.ForIT,representedinalmost38.9%ofsurveys,priori- ties start with functionality followed by end-user ease of use and data access and integration capabilities. For business users, represented in 20.8% of the responses,prioritiesbeginwithend-usereaseofusefollowedbyfunctionality and integration. “ThebusinessuserandITaretryingtogettothesameendgame,butthey’re coming at it from different perspectives,” Hagerty said. WhiletheongoingpopularityfordatadiscoverytoolsreflectswhatGartner refers to as “a conflict,” Hagerty said it also suggests a positive development: The chasm -- or how greatly the two perspectives differ -- is shrinking. “There’s recognition on both sides that they need to accomplish this to- gether,” he said. SMALL VENDORS OUTPACE LARGER COUNTERPARTS But this newly popular genre of tools can create some difficulty for businesses that have traditionally leaned on the Oracles, SAPs and Microsofts to sati- ate their BI needs. That’s because large vendors have been slower to respond, Hagerty said. In other words, IT may need to move away from the desire to standardize
  • PAG E 6 OF 16 SPONSORED BY Home Data discovery vendors cast spell in Gartner Magic Quad- rant for BI 7 Wonders of BI: Straight from Gart- ner’s Summit THE EXPANDING DATA DISCOVERY MARKET on a single vendor, though Hagerty listed MicroStrategy with Visual Insight, IBMwithCognosInsightandMicrosoftwithPowerViewasexamplesoflarger vendors embracing the trend. “Platform vendors … are stepping up and trying to deliver,” Hagerty said, “albeit more slowly [than data discovery vendors].” Instead, vendors leading the data discovery charge include Tableau and Tibco Software (Spotfire), both labeled as challengers in Gartner’s Magic Quadrant. A third vendor, QlikTech, is listed as a leader. These three were also the only data discovery vendors to appear in last year’s Magic Quadrant. ButGartnerauthorsalsomadeitapointtoincludewritteninformationon several other data discovery vendors unable to meet all of Gartner’s require- ments, including Advizor Solutions and Quiterian. Finally, Gartner’s report includesEndeca,whichOracleacquiredduringtheMagicQuadrantevaluation process.Endecaisdescribedasauniquedatadiscoveryvendorbecauseitoffers search-baseddatadiscoverytoolsratherthaninteractivevisualizationtools,a distinction Gartner refers to as a bifurcation. “You can take an enterprise BI platform and make it do a lot of things. I’ve seenbusinessestakethoseplatformsandmakethemsinganddance,”Hagerty said. “But it becomes an IT project and it takes time to do that kind of stuff and
  • PAG E 7 O F 16 SPONSORED BY Home Data discovery vendors cast spell in Gartner Magic Quad- rant for BI 7 Wonders of BI: Straight from Gart- ner’s Summit THE EXPANDING DATA DISCOVERY MARKET buildthatkindoffunctionality.Nowusersdon’tneedtowait.…That’sthemes- sage from the data discovery people.” MOBILE, DATA AND USE CASE Business users are hungry for easy-to-use tools, and they’re also hungry to use those tools in new ways, such as on smartphones and tablets. In fact, accord- ing to the survey results, 33% of respondents plan to deploy mobile BI in 2012. Numbers like these influenced Gartner’s decision to judge products based on their mobile BI capabilities for the first time this year. “That’s one of the fundamental directions BI has to step up to: All sorts of data from all types of sources need to be delivered in a consumable way in a mode that makes the most sense to them,” Hagerty said. But Hagerty noted that mobility is one of several elements pushing the boundaries of traditional BI. Another is the varied types of data and the po- tential that kind of information offers. For example, while the most popular responses for BI and analytics use cases are still finance, sales and operations analysis, others include risk management, quality management and social media. Thedatasourcessupplyingthatkindofinformationcomefromavarietyof
  • PAG E 8 OF 16 SPONSORED BY Home Data discovery vendors cast spell in Gartner Magic Quad- rant for BI 7 Wonders of BI: Straight from Gart- ner’s Summit THE EXPANDING DATA DISCOVERY MARKET places that resides both inside and outside the enterprise, Hagerty said. “BIandanalyticsarebeingaskedtoaddressalotofstuffthesedays,”Hagerty said. “It’s not just looking at rows and columns of information anymore.” HagertybelievesthisrepresentsamaturityintheBIandanalyticsmarket, asbusinessespushthetechnologydeeperintoandwideracrosstheirorganiza- tions. And it represents a noteworthy pattern in the Magic Quadrant. Many of the large, experienced platform vendors such as IBM, Microsoft and SAP appear in the leaders square while smaller vendors, such as arcplan, knownforitsdataintegrationcapabilities,orAlteryx,whichoffersgeographic- based applications, appear in the niche and challenger categories. That could mean another round of acquisitions where larger vendors buy up smaller ones to get additional functionality, Hagerty said. “BI and analytics are being asked to do a lot more stuff that it has been do- ing, and the market is expanding to address those different needs,” he said. “BI in 2013 and 2014 will look very different than it does in 2011 and 2012.”
  • PAG E 9 OF 16 SPONSORED BY Home Data discovery vendors cast spell in Gartner Magic Quad- rant for BI 7 Wonders of BI: Straight from Gart- ner’s Summit THE EXPANDING DATA DISCOVERY MARKET 7 WONDERS OF BI: STRAIGHT FROM GARTNER'S SUMMIT John Crupi Afewweeksago,Iattendedapacked2012GartnerBusinessIntelligenceSum- mitandIhavetoadmit,itcontinuestobemyfavoriteenterprisesoftwareevent of the year. I've been to hundreds of events around the globe and the Gartner BI Sum- mit continues to prove its worth. It's not every event that, in three days, gives youacompletelookintothestateoftheenterprisesoftwaremarket--and,even morerelevanttome,thestateofanever-growingbusinessintelligencemarket. As I sat through the analyst and vendor sessions, I tried my best to capture thegrowingmarkettrendsaswellasprominenthypecycles.Ihadquitealotof informationtopullfrom,butasIpouredthroughmynotes,whatbecomeclear were the seven wonders I wanted to share. Everything from what's rocking to what's not is included in my seven wonders of BI. DATA DISCOVERY, SELF-SERVICE & DASHBOARDS First,thedatadiscoveryguys(TibcoSpotfire,QlikTechandTableau)arereally
  • PAG E 10 O F 16 SPONSORED BY Home Data discovery vendors cast spell in Gartner Magic Quad- rant for BI 7 Wonders of BI: Straight from Gart- ner’s Summit THE EXPANDING DATA DISCOVERY MARKET rockin'. The sector is hot and customers really love the ease of use and do-it- yourself capabilities. But what makes this technology so hot is the growing trend of self-service. It proves to me, and the millions of companies who have invested in data discovery tools, that traditional BI is just not cutting it. It's simple:ThebusinesswantsnewgenerationtoolstoaugmenttheirBIportfolios so they can build their own decision support dashboards. Next,self-serviceisnolongeranoutlier;it'sbecomingthenorm,especially in BI. It's made sense for years, but the market just wasn't ready. But today, the business will no longer wait for IT to build everything. If they can get their handsontoolseasyandpowerfulenoughforthebusinesstodo-it-themselves, thenthey'lldojustthat.Self-servicedoesn'tmeanyoucandoeverythingyour- self; it means you can do more yourself. And if technology and users continue at this pace, then the "more" you can do will grow dramatically. I know some might have never thought users would be able to analyze hundreds of millions of records without the help of a data warehouse team--but they are doing so, and it's time to recognize the self-service BI approach. Third,dashboardsarebecomingthenew"pixel-perfect"report.Remember CrystalReportsandallthefussabouttheiruniquepixel-perfectquality?Well, that'snowdashboards,excepttoday'sdashboardsaredirectlyconnectedtolive
  • PAG E 11 OF 16 SPONSORED BY Home Data discovery vendors cast spell in Gartner Magic Quad- rant for BI 7 Wonders of BI: Straight from Gart- ner’s Summit THE EXPANDING DATA DISCOVERY MARKET enterprise systems and applications. These dashboards must be as aestheti- cally appealing as their pixel-perfect PDF counterparts. Thisalsomeansdashboardsarenolongerjustforexecutivesandindividual analysis;theyarenowthenewliveanalytics,reportingandbriefingtool.Some organizations even run live, real-time dashboards on large-screen monitors throughout their headquarters so customers can see what's happening. One thingthathasn'tchanged:Whentherearecustomersinvolved,beautymatters. Fourth, everyone is betting on tablets (iPads, to be exact). Tablets are becoming the poster child for mobile BI. But, I don't believe it's the tablet- enabled BI reports that will be the hit. I predict it's the "new BI" like real-time operational BI dashboards that give users immediate operational intelligence directly tying to business impact. I know sales reports look great on an iPad, butifIcanseemymanufacturingdashboardswithup-to-the-minuteinforma- tion that includes my supplier's real-time delivery status wherever I am and whenever I need it, then that's a game-changer. 'BUSINESS REAL-TIME,' BIG DATA & BI BUDGETS Fifth, in the past few years I've heard very little about "real-time BI", or real- time anything for that matter. Last year, I heard one of my favorite Gartner
  • PAG E 12 OF 16 SPONSORED BY Home Data discovery vendors cast spell in Gartner Magic Quad- rant for BI 7 Wonders of BI: Straight from Gart- ner’s Summit THE EXPANDING DATA DISCOVERY MARKET analysts, Roy Schulte, speak about real-time operational intelligence in the form of complex event processing (CEP) and business activity monitoring (BAM), which is very IT-centric. This year, his real-time operational intelli- gence talk didn't mention CEP or BAM once! It was all business value. I'mbettingreal-timeismoreaboutthebusiness,notthetechnology--which probablyhastodowiththefactthatinformationisconstantlychangingandthe decision window continues to compress. Where the business used to be able to wait a few months or a few weeks, now they need information as it happens so they can make real-time decisions. That's something I like to call "business real-time." Sixth, "big data" is everywhere, and it seems to be in every BI vendor's booth, too. But I noticed something interesting. At one of the full-conference sessions, the question was asked; "Will you be buying a big-data solution this year?"Amazingly,onlyafewofthethousandsofattendeesraisedtheirhands.I havetoadmit,Iwasabitperplexed(aswastheanalyst).Howcouldsomething with so much hype have so little "buying" interest from the BI community? It may be due to one or all of these possibilities: Companiesaren'tbuyingbig-dataproducts,butratherusingopensource
  • PAG E 13 OF 16 SPONSORED BY Home Data discovery vendors cast spell in Gartner Magic Quad- rant for BI 7 Wonders of BI: Straight from Gart- ner’s Summit THE EXPANDING DATA DISCOVERY MARKET to do it themselves. TheBIcommunitypolledisnotthebuyerofbig-datasolutions.Although bigdatahasbeenco-optedundertheBImoniker,it'sactuallyverydiffer- entfromtraditionalBI,whichmaybethereasonmanybigdatasolutions are being built (and bought) by non-BI groups within an organization. Bigdataisstillverymuchinthehypecycleandtheremaynotbeasmuch buying as there is dabbling. Finally, the BI budget is shifting from IT to the line-of-business, which makes perfect sense to me. Now that the line-of-business is sick of dump- ing everything into Excel and they've gotten a taste of DIY with Qliktech and Tableau, this saying reigns true: "The more you get, the more you want." If the line-of-business can do data discovery themselves, why not do more BI, such asreal-time,SaaSandevenbigdataanalyticsthemselves.Sowhatdoesallthis mean? The line-of-business can "buy" BI themselves. That'smyquick-and-dirtysynopsis.Beonthelookout:Everythingispoint- ing toward a big resurgence in BI. We may not see the hockey-stick growth in
  • PAG E 14 OF 16 SPONSORED BY Home Data discovery vendors cast spell in Gartner Magic Quad- rant for BI 7 Wonders of BI: Straight from Gart- ner’s Summit THE EXPANDING DATA DISCOVERY MARKET 2012, but I'm predicting we'll definitely see it in 2013. Where do you see the business intelligence market going in the year to come?
  • PAG E 15 O F 16 SPONSORED BY Home Data discovery vendors cast spell in Gartner Magic Quad- rant for BI 7 Wonders of BI: Straight from Gart- ner’s Summit THE EXPANDING DATA DISCOVERY MARKET FREE RESOURCES FOR TECHNOLOGY PROFESSIONALS TechTarget publishes targeted technology media that address yourneedforinformationandresourcesforresearchingprod- ucts, developing strategy and making cost-effective purchase decisions. Our network of technology-specific Web sites gives youaccesstoindustryexperts,independentcontentandanaly- sis and the Web’s largest library of vendor-provided white pa- pers, webcasts, podcasts, videos, virtual trade shows, research reports and more —drawing on the rich R&D resources of technology providers to address market trends, challenges and solutions. Our live events and virtual seminars give you ac- cess to vendor neutral, expert commentary and advice on the issues and challenges you face daily. Our social community IT Knowledge Exchange allows you to share real world information in real time with peers and experts. WHAT MAKES TECHTARGET UNIQUE? TechTarget is squarely focused on the enterprise IT space. Our team of editors and net- workofindustryexpertsprovidetherichest,mostrelevantcontenttoITprofessionalsand management. We leverage the immediacy of the Web, the networking and face-to-face op- portunitiesofeventsandvirtualevents,andtheabilitytointeractwithpeers—alltocreate compellingandactionableinformationforenterpriseITprofessionalsacrossallindustries and markets.
  • PAG E 16 O F 16 SPONSORED BY Home Data discovery vendors cast spell in Gartner Magic Quad- rant for BI 7 Wonders of BI: Straight from Gart- ner’s Summit THE EXPANDING DATA DISCOVERY MARKET RELATED TECHTARGET WEBSITES