Social Sparks

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Transcript

  • 1. Making Social Sparks
  • 2. What’s theBIG idea?
  • 3. What’s theBIG idea?
  • 4. To develop timely andculturally relevant small ideas which peopleconnect with instantly...
  • 5. SPARKS!Which will ignite action...
  • 6. These twochaps have towork together to create a spark...
  • 7. The thumbwheel is nothing new... RELEVANCE! Relevance is always relevant however you are talking to your audience - social, email,mobile - if it’s not relevant fans aren’t going to stick around and listen...
  • 8. You need to fuel that relevance...
  • 9. Culture
  • 10. “ Culture the attitudes and behaviour characteristic of a particular social group ”
  • 11. Different social groups need to be treated differently
  • 12. There are no set rules...
  • 13. Just big, cheesy, motivational speaker style...
  • 14. d ... u n a ro allIt ’s
  • 15. EVERY DAY!➡ Special occasions➡ Anniversaries➡ Events
  • 16. Find for inspiration whereyour fans might...➡ Tumblr➡ Reddit➡ Pinterest➡ ffffound➡The Fancy
  • 17. As a brand - stealing work or ideas is bad BUT YOU CAN...
  • 18. GET INSPIRED!
  • 19. Take your inspiration and start creating... n atio n atio pir inspiration pir ins ins n atio ion n atio at n spir atio pi r pir ins in ins pir ins What your fans want Brand filters Relevance CONTENT!
  • 20. What drives relevanceand culture? Rele vanc e Cultu re Timing
  • 21. Current affairs**It might not be the head lines
  • 22. Too good to be true?It has been done...
  • 23. Mr Porter Tumblr
  • 24. Lynx Facebook contenttimely visualised conversation starters
  • 25. Innocent Drinks Facebook content
  • 26. Fosters FacebookContinual conversation andseries posting
  • 27. Understand your audience + Tap into their culture + Keep it relevant =
  • 28. SPARKS!INTEREST ti on rsa n ve C o comments n ts m e c om