Making Social  Sparks
What’s theBIG idea?
What’s theBIG idea?
To develop timely andculturally relevant small   ideas which peopleconnect with instantly...
SPARKS!Which will ignite action...
These twochaps have towork together to create a   spark...
The thumbwheel is   nothing new...     RELEVANCE!   Relevance is always relevant however you    are talking to your  audie...
You need to fuel that    relevance...
Culture
“   Culture    the attitudes and behaviour    characteristic of a particular    social group                ”
Different social groups need to be        treated differently
There are no set rules...
Just big, cheesy, motivational speaker style...
d ...                   u n            a ro      allIt ’s
EVERY DAY!➡ Special occasions➡ Anniversaries➡ Events
Find for inspiration whereyour fans might...➡ Tumblr➡ Reddit➡ Pinterest➡ ffffound➡The Fancy
As a brand - stealing work or ideas is bad         BUT YOU CAN...
GET INSPIRED!
Take your inspiration and start creating...                                     n                                 atio    ...
What drives relevanceand culture?                    Rele                                    vanc                         ...
Current affairs**It might not be the head lines
Too good to be true?It has been done...
Mr Porter Tumblr
Lynx Facebook contenttimely visualised conversation starters
Innocent Drinks Facebook content
Fosters FacebookContinual conversation andseries posting
Understand your audience          + Tap into their culture          +   Keep it relevant          =
SPARKS!INTEREST                                         ti on                                   rsa                       ...
Social Sparks
Social Sparks
Social Sparks
Social Sparks
Social Sparks
Upcoming SlideShare
Loading in...5
×

Social Sparks

598

Published on

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
598
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Social Sparks

    1. 1. Making Social Sparks
    2. 2. What’s theBIG idea?
    3. 3. What’s theBIG idea?
    4. 4. To develop timely andculturally relevant small ideas which peopleconnect with instantly...
    5. 5. SPARKS!Which will ignite action...
    6. 6. These twochaps have towork together to create a spark...
    7. 7. The thumbwheel is nothing new... RELEVANCE! Relevance is always relevant however you are talking to your audience - social, email,mobile - if it’s not relevant fans aren’t going to stick around and listen...
    8. 8. You need to fuel that relevance...
    9. 9. Culture
    10. 10. “ Culture the attitudes and behaviour characteristic of a particular social group ”
    11. 11. Different social groups need to be treated differently
    12. 12. There are no set rules...
    13. 13. Just big, cheesy, motivational speaker style...
    14. 14. d ... u n a ro allIt ’s
    15. 15. EVERY DAY!➡ Special occasions➡ Anniversaries➡ Events
    16. 16. Find for inspiration whereyour fans might...➡ Tumblr➡ Reddit➡ Pinterest➡ ffffound➡The Fancy
    17. 17. As a brand - stealing work or ideas is bad BUT YOU CAN...
    18. 18. GET INSPIRED!
    19. 19. Take your inspiration and start creating... n atio n atio pir inspiration pir ins ins n atio ion n atio at n spir atio pi r pir ins in ins pir ins What your fans want Brand filters Relevance CONTENT!
    20. 20. What drives relevanceand culture? Rele vanc e Cultu re Timing
    21. 21. Current affairs**It might not be the head lines
    22. 22. Too good to be true?It has been done...
    23. 23. Mr Porter Tumblr
    24. 24. Lynx Facebook contenttimely visualised conversation starters
    25. 25. Innocent Drinks Facebook content
    26. 26. Fosters FacebookContinual conversation andseries posting
    27. 27. Understand your audience + Tap into their culture + Keep it relevant =
    28. 28. SPARKS!INTEREST ti on rsa n ve C o comments n ts m e c om

    ×