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Social Sparks
Social Sparks
Social Sparks
Social Sparks
Social Sparks
Social Sparks
Social Sparks
Social Sparks
Social Sparks
Social Sparks
Social Sparks
Social Sparks
Social Sparks
Social Sparks
Social Sparks
Social Sparks
Social Sparks
Social Sparks
Social Sparks
Social Sparks
Social Sparks
Social Sparks
Social Sparks
Social Sparks
Social Sparks
Social Sparks
Social Sparks
Social Sparks
Social Sparks
Social Sparks
Social Sparks
Social Sparks
Social Sparks
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Social Sparks

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  • Transcript

    • 1. Making Social Sparks
    • 2. What’s theBIG idea?
    • 3. What’s theBIG idea?
    • 4. To develop timely andculturally relevant small ideas which peopleconnect with instantly...
    • 5. SPARKS!Which will ignite action...
    • 6. These twochaps have towork together to create a spark...
    • 7. The thumbwheel is nothing new... RELEVANCE! Relevance is always relevant however you are talking to your audience - social, email,mobile - if it’s not relevant fans aren’t going to stick around and listen...
    • 8. You need to fuel that relevance...
    • 9. Culture
    • 10. “ Culture the attitudes and behaviour characteristic of a particular social group ”
    • 11. Different social groups need to be treated differently
    • 12. There are no set rules...
    • 13. Just big, cheesy, motivational speaker style...
    • 14. d ... u n a ro allIt ’s
    • 15. EVERY DAY!➡ Special occasions➡ Anniversaries➡ Events
    • 16. Find for inspiration whereyour fans might...➡ Tumblr➡ Reddit➡ Pinterest➡ ffffound➡The Fancy
    • 17. As a brand - stealing work or ideas is bad BUT YOU CAN...
    • 18. GET INSPIRED!
    • 19. Take your inspiration and start creating... n atio n atio pir inspiration pir ins ins n atio ion n atio at n spir atio pi r pir ins in ins pir ins What your fans want Brand filters Relevance CONTENT!
    • 20. What drives relevanceand culture? Rele vanc e Cultu re Timing
    • 21. Current affairs**It might not be the head lines
    • 22. Too good to be true?It has been done...
    • 23. Mr Porter Tumblr
    • 24. Lynx Facebook contenttimely visualised conversation starters
    • 25. Innocent Drinks Facebook content
    • 26. Fosters FacebookContinual conversation andseries posting
    • 27. Understand your audience + Tap into their culture + Keep it relevant =
    • 28. SPARKS!INTEREST ti on rsa n ve C o comments n ts m e c om

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