These twochaps have towork together to create a spark...
The thumbwheel is nothing new... RELEVANCE! Relevance is always relevant however you are talking to your audience - social, email,mobile - if it’s not relevant fans aren’t going to stick around and listen...
Take your inspiration and start creating... n atio n atio pir inspiration pir ins ins n atio ion n atio at n spir atio pi r pir ins in ins pir ins What your fans want Brand ﬁlters Relevance CONTENT!
What drives relevanceand culture? Rele vanc e Cultu re Timing
Current affairs**It might not be the head lines