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Social Sparks
 

Social Sparks

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Social Sparks Social Sparks Presentation Transcript

  • Making Social Sparks
  • What’s theBIG idea?
  • What’s theBIG idea?
  • To develop timely andculturally relevant small ideas which peopleconnect with instantly...
  • SPARKS!Which will ignite action...
  • These twochaps have towork together to create a spark...
  • The thumbwheel is nothing new... RELEVANCE! Relevance is always relevant however you are talking to your audience - social, email,mobile - if it’s not relevant fans aren’t going to stick around and listen...
  • You need to fuel that relevance...
  • Culture
  • “ Culture the attitudes and behaviour characteristic of a particular social group ”
  • Different social groups need to be treated differently
  • There are no set rules...
  • Just big, cheesy, motivational speaker style...
  • d ... u n a ro allIt ’s
  • EVERY DAY!➡ Special occasions➡ Anniversaries➡ Events
  • Find for inspiration whereyour fans might...➡ Tumblr➡ Reddit➡ Pinterest➡ ffffound➡The Fancy
  • As a brand - stealing work or ideas is bad BUT YOU CAN...
  • GET INSPIRED!
  • Take your inspiration and start creating... n atio n atio pir inspiration pir ins ins n atio ion n atio at n spir atio pi r pir ins in ins pir ins What your fans want Brand filters Relevance CONTENT!
  • What drives relevanceand culture? Rele vanc e Cultu re Timing
  • Current affairs**It might not be the head lines
  • Too good to be true?It has been done...
  • Mr Porter Tumblr
  • Lynx Facebook contenttimely visualised conversation starters
  • Innocent Drinks Facebook content
  • Fosters FacebookContinual conversation andseries posting
  • Understand your audience + Tap into their culture + Keep it relevant =
  • SPARKS!INTEREST ti on rsa n ve C o comments n ts m e c om