To develop timely andculturally relevant small ideas which peopleconnect with instantly...
SPARKS!Which will ignite action...
These twochaps have towork together to create a spark...
The thumbwheel is nothing new... RELEVANCE! Relevance is always relevant however you are talking to your audience - social, email,mobile - if it’s not relevant fans aren’t going to stick around and listen...
You need to fuel that relevance...
“Culture the attitudes and behaviour characteristic of a particular social group ”
Different social groups need to be treated differently
There are no set rules...
Just big, cheesy, motivational speaker style...
d... o un ll ar s aI t’
EVERY DAY!e Special occasionse Anniversariese Events
As a brand - stealing work or ideas is bad BUT YOU CAN...
Take your inspiration and start creating... n tio n tio a pir inspiration a pir ins i ns n atio on n atio ti n pira atio pir pir s ins in ins pir ins What your fans want Brand filters Relevance CONTENT!
What drives relevanceand culture? Rele vanc e Cultu re Timing
Current affairs**It might not be the head lines