Social Sparks
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Social Sparks

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    Social Sparks Social Sparks Presentation Transcript

    • Making Social Sparks
    • What’s theBIG idea?
    • What’s theBIG idea?
    • To develop timely andculturally relevant small ideas which peopleconnect with instantly...
    • SPARKS!Which will ignite action...
    • These twochaps have towork together to create a spark...
    • The thumbwheel is nothing new... RELEVANCE! Relevance is always relevant however you are talking to your audience - social, email,mobile - if it’s not relevant fans aren’t going to stick around and listen...
    • You need to fuel that relevance...
    • Culture
    • “Culture the attitudes and behaviour characteristic of a particular social group ”
    • Different social groups need to be treated differently
    • There are no set rules...
    • Just big, cheesy, motivational speaker style...
    • d... o un ll ar s aI t’
    • EVERY DAY!e Special occasionse Anniversariese Events
    • Find for inspiration whereyour fans might...e Tumblre Reddite Pintereste ffffoundeThe Fancy
    • As a brand - stealing work or ideas is bad BUT YOU CAN...
    • GETINSPIRED!
    • Take your inspiration and start creating... n tio n tio a pir inspiration a pir ins i ns n atio on n atio ti n pira atio pir pir s ins in ins pir ins What your fans want Brand filters Relevance CONTENT!
    • What drives relevanceand culture? Rele vanc e Cultu re Timing
    • Current affairs**It might not be the head lines
    • Too good to be true?It has been done...
    • Mr Porter Tumblr
    • Lynx Facebook contenttimely visualised conversation starters
    • Innocent Drinks Facebook content
    • Fosters FacebookContinual conversation andseries posting
    • Understand your audience + Tap into their culture + Keep it relevant =
    • SPARKS!INTEREST ti on r sa n ve Co comments n ts m e c om