Making Social  Sparks
What’s theBIG idea?
What’s theBIG idea?
To develop timely andculturally relevant small   ideas which peopleconnect with instantly...
SPARKS!Which will ignite action...
These twochaps have towork together to create a   spark...
The thumbwheel is   nothing new...     RELEVANCE!   Relevance is always relevant however you    are talking to your  audie...
You need to fuel that    relevance...
Culture
“Culture    the attitudes and behaviour    characteristic of a particular    social group               ”
Different social groups need to be        treated differently
There are no set rules...
Just big, cheesy, motivational speaker style...
d...               o un          ll ar       s aI t’
EVERY DAY!e Special occasionse Anniversariese Events
Find for inspiration whereyour fans might...e Tumblre Reddite Pintereste ffffoundeThe Fancy
As a brand - stealing work or ideas is bad        BUT YOU CAN...
GETINSPIRED!
Take your inspiration and start creating...                                  n                                 tio        ...
What drives relevanceand culture?                    Rele                                    vanc                         ...
Current affairs**It might not be the head lines
Too good to be true?It has been done...
Mr Porter Tumblr
Lynx Facebook contenttimely visualised conversation starters
Innocent Drinks Facebook content
Fosters FacebookContinual conversation andseries posting
Understand your audience          + Tap into their culture          +   Keep it relevant          =
SPARKS!INTEREST                                           ti on                                    r sa                   ...
Social Sparks
Social Sparks
Social Sparks
Social Sparks
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Social Sparks

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Social Sparks

  1. 1. Making Social Sparks
  2. 2. What’s theBIG idea?
  3. 3. What’s theBIG idea?
  4. 4. To develop timely andculturally relevant small ideas which peopleconnect with instantly...
  5. 5. SPARKS!Which will ignite action...
  6. 6. These twochaps have towork together to create a spark...
  7. 7. The thumbwheel is nothing new... RELEVANCE! Relevance is always relevant however you are talking to your audience - social, email,mobile - if it’s not relevant fans aren’t going to stick around and listen...
  8. 8. You need to fuel that relevance...
  9. 9. Culture
  10. 10. “Culture the attitudes and behaviour characteristic of a particular social group ”
  11. 11. Different social groups need to be treated differently
  12. 12. There are no set rules...
  13. 13. Just big, cheesy, motivational speaker style...
  14. 14. d... o un ll ar s aI t’
  15. 15. EVERY DAY!e Special occasionse Anniversariese Events
  16. 16. Find for inspiration whereyour fans might...e Tumblre Reddite Pintereste ffffoundeThe Fancy
  17. 17. As a brand - stealing work or ideas is bad BUT YOU CAN...
  18. 18. GETINSPIRED!
  19. 19. Take your inspiration and start creating... n tio n tio a pir inspiration a pir ins i ns n atio on n atio ti n pira atio pir pir s ins in ins pir ins What your fans want Brand filters Relevance CONTENT!
  20. 20. What drives relevanceand culture? Rele vanc e Cultu re Timing
  21. 21. Current affairs**It might not be the head lines
  22. 22. Too good to be true?It has been done...
  23. 23. Mr Porter Tumblr
  24. 24. Lynx Facebook contenttimely visualised conversation starters
  25. 25. Innocent Drinks Facebook content
  26. 26. Fosters FacebookContinual conversation andseries posting
  27. 27. Understand your audience + Tap into their culture + Keep it relevant =
  28. 28. SPARKS!INTEREST ti on r sa n ve Co comments n ts m e c om
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