How to cook content the Breaking Bad way
by Mark Carroll, Social Campaign Manager at TMW on Apr 28, 2013
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Breaking Bad has taught us a lot of things throughout its plot twists and turns, character introduction and development – things we can (somewhat surprisingly) apply to content marketing, the ...
Breaking Bad has taught us a lot of things throughout its plot twists and turns, character introduction and development – things we can (somewhat surprisingly) apply to content marketing, the current ‘hot topic’ with a huge range of often-contradictory approaches.
Our extended (you have been warned) metaphor concentrates on the distribution of your meth content. You’ll need to already have some kind of content-creation system, whether that’s giving a backstage pass to show how your business, product or passion is created or by showing how the most boring jobs can actually be fascinating to people when packaged up well, you need to start using the content that’s already available to you, in various states of completeness, but is often overlooked on a day-to-day basis.
Once you’ve got a few ideas for your content, these tips can help you get it out there. It’s not enough now to just put something up on your YouTube channel and hope people watch it -sadly it’s not that easy. These tips are by no means exhaustive or gospel, but they are written from practical experience and hopefully you’ll find them useful too. If you think we’ve missed something, or you disagree with anything (or maybe everything?) we’ve put out here, or you just want to give us your honest praise, feel free to get in touch with us on Twitter:
Bought to you by @themarkcarroll @imjustmike @alexwillimott
All images belong to HBO. This is a prime example of what NOT to do (steal other people's content).
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