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Everything you Need To Know About Messaging Apps from Eat Sleep Social

by Account Director at TMW on Dec 13, 2013

  • 12,779 views

Messenger apps are a hot topic at the minute, big numbers against both users and usage, we're now seeing other platforms layering messaging into their offering. Hopefully this is a quick and easy ...

Messenger apps are a hot topic at the minute, big numbers against both users and usage, we're now seeing other platforms layering messaging into their offering. Hopefully this is a quick and easy guide to those potentially lesser known names you might being seeing buzz around.

See more form Eat Sleep Social here: http://eatsleepsocial.com/2013/12/everything-you-need-to-know-about-messaging-apps/

Follow Eat Sleep Social on twitter: http://twitter.com/eatsleepsocial

Sign up to the weekly Eat Sleep Social Newsletter: http://eatsleepsocial.com/newsletter/

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13 of 3 previous next Post a comment

  • TheMarkCarroll Mark Carroll, Account Director at TMW @Virux that is the challenge currently, but there is the marketers need to be where their customers are. The opportunity might not be on mass communication, there could be a level of relevance that makes one to one worthwhile - customer service questions? Maybe a little too high maintenance.

    The bigger opportunity is what's evolving and not there yet - but coming soon. The change from single purpose messenger app to a platform, as highlighted, Kik already allows HTML 5 experiences via their cards - a brand can create one and direct people to it the same way One Direction has. Stickers are also popping up on lots of apps - can a brand get a fun sticker pack out there which people would want to use.

    Will be exciting to see what case studies come along.
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  • Virux Xavier Grimault, Fundraiser at CCFD - Terre Solidaire Good presentation but still hard to see how to take advantage of them as a brand to communicate as they are no real marketing tools coming with those apps and it's more related to a one-to-one communication than a massive communication. 3 months ago
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  • businessnewspapers Business Newspapers at Business Newspapers http://www.slideshare.net/businessnewspapers/machinery-for-you-newspaper-in-business 3 months ago
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Everything you Need To Know About Messaging Apps from Eat Sleep Social Everything you Need To Know About Messaging Apps from Eat Sleep Social Presentation Transcript