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What is ecommerce? How can E-commerce Companies Smartly Ride the Holiday Shopping Wave?
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What is ecommerce? How can E-commerce Companies Smartly Ride the Holiday Shopping Wave?

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The role of responsive e-commerce web design and development does not just lie in the creation of an engaging website but in also rendering efficacy in handling all those times of the year when …

The role of responsive e-commerce web design and development does not just lie in the creation of an engaging website but in also rendering efficacy in handling all those times of the year when shopping is at its very best.

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  • 1. What is E-commerce? Electronic commerce or e-commerce is a term for any type of business, or commercial transaction, that involves the transfer of information across the Internet. It covers a range of different types of businesses, from consumer based retail sites, through auction or music sites, to business exchanges trading goods and services between corporations. It is currently one of the most important aspects of the Internet to emerge. E-commerce allows consumers to electronically exchange goods and services with no barriers of time or distance. Electronic commerce has expanded rapidly over the past five years and is predicted to continue at this rate, or even accelerate. In the near future the boundaries between "conventional" and "electronic" commerce will become increasingly blurred as more and more businesses move sections of their operations onto the Internet. Business to Business or B2B refers to electronic commerce between businesses rather than between a business and a consumer. B2B businesses often deal with hundreds or even thousands of other businesses, either as customers or suppliers. Carrying out these transactions electronically provides vast competitive advantages over traditional methods. When implemented properly, e-commerce is often faster, cheaper and more convenient than the traditional methods of bartering goods and services. What do you need to have an online store and what exactly is a shopping cart? Shopping cart software is an operating system used to allow consumers to purchase goods and or services, track customers, and tie together all aspects of e-commerce into one cohesive whole. How do online shopping carts differ from those found in a grocery store? The image is one of an invisible shopping cart. You enter an online store, see a product that fulfills your demand and you place it into your virtual shopping basket. When you are through browsing, you click checkout and complete the transaction by providing payment information. Copyright © 2013 Team Mango Media Private Limited. All rights reserved.
  • 2. E-commerce companies smartly ride the Holiday Shopping wave The role of responsive e-commerce web design and development does not just lie in the creation of an engaging website but in also rendering efficacy in handling all those times of the year when shopping is at its very best. End of the year is perhaps the biggest shopping season across the world and e-commerce businesses need to be all the more agile and proactive in realizing maximum potential. Steps they take during this phase do not just yield temporary results but create a platform for long term benefit accumulation. Here are things marketers can do to ride the holiday shopping wave that can take them to their destination successfully.  The ‘Right’ Bible Right is not an option. Although there are numerous sources that can predict customer behavior, none of these can be deemed 100 percent right. It is often difficult to forecast when and where your target customers are quite likely to be. Hence, it is imperative that businesses make sure they are omnipotent in order to be available at the right channel and the right time so that there is no opportunity loss that could have otherwise meant conversions.  Social channels are neither saturated nor emerging Interestingly, 90 percent of online content that has been doing its rounds in the past two years are predominantly from social platforms. However, many brands are yet to make their presence in these channels due to their own share of reasons. But an opportunity missed is lost business. Regardless of the reasons businesses may have supporting their absence from social media, it is important for them to understand that there are greater chances of prospective customers to be actively available on these channels. The population is getting global and that should be the objective of businesses as well. They may only have a local presence but their reach and access must be cross boundaries. While the perfect e-commerce web design and development strategy fetches a business its responsive design; the right digital marketing initiative will determine its sustenance and profitability.  Languages cannot be overruled Not too long ago, about 80 percent of the population that surfed online knew English but today the same cannot be said. The internet is global and so is your business but there is a good percentage of world population that does not understand the English language. Any business cannot fail to comply with the requirements of this segment of population. Many Fortune 500 companies offer support in multiple languages. And it becomes the need of e-commerce businesses to make themselves available in multiple languages for expanding customer base. Copyright © 2013 Team Mango Media Private Limited. All rights reserved.
  • 3.  Beyond language E-commerce websites must also consider global culture. They are as varied as language and while English may have permeated into different cultures, there has been little or no dilution in terms of the culture by itself. So, if your business is focusing on customer acquisition, make sure they are contextual from all points of view. Customer sensitivity is perhaps the first thing every business should ensure. There are many facets to e-commerce web design and development. Maintaining the right balance is often key to deriving the right strategy. Top E-commerce Development Platforms 2013 Magneto vs. Shopify vs. Volusion vs. BigCommerce Choosing an e-Commerce platform is one of the most important decisions you’ll make when running an online business. The right platform should be empowering, not encumbering. It should give you the tools you need to run your business and take care of all the messy technical stuff by itself. 1. Magento With over 200,000 installations, Magento is among the most popular e-Commerce platforms in the world. It is free, open-source, and counts Nike, Warby Parker, and Paul Smith among its clients. As a highly scalable, powerful platform with a huge library of existing extensions, it is particularly suitable for startups and traditional retailers looking to make the jump online.  The Good Free Scalable Open-Source SEO  The Bad Customization Size Performance Self-Hosted Copyright © 2013 Team Mango Media Private Limited. All rights reserved.
  • 4.  Price: Free  Major Users: Nike, Overstock Deals, Warby Parker, Paul Smith, Harper’s Bazaar  Perfect For: Large businesses with thousands of products who want an online footprint and have the resources to create custom stores. 2. Shopify Shopify is a beloved platform among small retailers and startups that want an easy to use, easy to setup e-Commerce store.  The Good Hosted Easy to Use: Customer Support Marketing  The Bad Price Transaction Fees Customization Migration  Price: Starting at $29/month  Major Users: Hard-graft, SMS Audio  Perfect For: Small businesses that want a simple, easy to use system with strong built-in designs. Copyright © 2013 Team Mango Media Private Limited. All rights reserved.
  • 5. 3. Volusion Volusion is often hailed as the industry standard for self-hosted e-Commerce platforms. First launched in 1999, it has certainly been around long enough to earn that reputation. With a huge customer base and more than a decade’s experience, Volusion is one of the platform choices for your website.  The Good Design Marketing Hosted Mobile Friendly  The Bad Hosting Customer Support Price  Price: Starting at $15/month  Major Users: National Geographic UK, Kammok, ShadesDaddy  Perfect For: Small to medium sized businesses who know their way around a web page and want to leverage third party apps. Copyright © 2013 Team Mango Media Private Limited. All rights reserved.
  • 6. 4. Big Commerce Big Commerce is one of the more prominent all-in-one e-Commerce and shopping cart solution. It is favored by young startups and small retailers that value ease of use, reliability and affordability.  The Good Price SEO Mobile Friendly Ease of Use  The Bad Designs Limited Third-Party App Support Customization  Price: Starting at $24.95/month  Major Users: TravelKiddy, Hungrz, Supermuse, BrookFarm  Perfect For: Small businesses where ease of use and setup are a priority. Copyright © 2013 Team Mango Media Private Limited. All rights reserved.
  • 7. Global E-commerce Trends for 2014 2013 has been another big year for e-commerce and we can expect this to continue forward with new trends emerging for the upcoming year. Keeping up with the constant growth and innovation of e-commerce is essential to stay competitive in the online retail market. Let’s see what we can expect to drive the industry as we look forward to the the global e-commerce trends for 2014. SEO, SEO and more SEO Studies have proven that most of the traffic from search engine results goes directly to the top 3 results. If you’re looking to become competitive in the market, then focusing on valuable and engaging content is key. The Large Data Note 2014 is the year where online merchants will make use of all the “big data” they have been collecting and make business decisions based off this valuable data. It will help online businesses accurately forecast buying trends, personalize the online shopping experience and understand their overall market to better engage and convert customers. Copyright © 2013 Team Mango Media Private Limited. All rights reserved.
  • 8. The M-Commerce Length If you’re not mobile-friendly then you’re not competitive, bottom line. Mobile platforms such as smart phones and tablets are changing the purchasing behaviors of online shoppers. Mobile commerce is sweeping the industry and shoppers will expect a seamless mobile shopping experience. The Ultimate User Experience With the use of big data on the rise, more and more online businesses will be able to provide their shoppers with a customized user experience. Allowing customers to save favorite products, a smooth checkout process and recommendations based on browsing habits are going to set the bar for customer expectations. Now Everyone’s a Socialite It’s true! Suddenly it’s socially acceptable for everyone on the internet to update their social networks on where they’re shopping, their latest purchases and share products they really want. If your customers are there then you should be too! Social media networks including Facebook, Twitter, YouTube and Google+ are expected to make a stronger impact on search engine rankings in the near future. Copyright © 2013 Team Mango Media Private Limited. All rights reserved.
  • 9. Top 5 Largest Online Retailers Here are top 5 companies whose combined online sales in 2013 amount to almost $75 Billion, US and Canada only. Let’s also have a look at their background and how did they manage to reach the top 5. The winner is one of the fastest growing companies in the world, a company born and raised online and probably the future of global retail. Let’s first have a look at the winners up: 1. Amazon.com Inc. Online Sales: $48,080,000,000 20113 Growth: 40.60% Yes, I know it may come as a shock but Amazon is, indeed, the largest online retailer in the world. It leads the online retailers’ top by a very long margin and it will continue to do so for a very long time, if we are to look at its continuous growth, its innovative practices and its aggressive expansion. The company was founded in 1994 by Jeff Bezos and Amazon.com went online in 1995, way before any of the other companies in this list were. Amazon was one of the few companies to exit the 1997-2000 dot-com bubble still intact. 2. Staples Inc. Online Sales: $10,600,000,000 2013 Growth: 3.90% The first company in this list to cross the $10 billion in online sales threshold is Staples, the largest office supply chain in the world. Staples has more than 2000 stores in 26 countries but it plans to slash its brick and mortar space by 15% and focus on online sales. The first store was opened in 1986, when the company was funded by certain private equity firms, including Bain Capital, co-founded by Mitt Romney (yeah, that Mitt Romney) who stayed on board for the next 15 years to help with the company strategy. Copyright © 2013 Team Mango Media Private Limited. All rights reserved.
  • 10. 3. Apple Inc. Online Sales: $6,660,000,000 2013 Growth: 27.40% As I am writing this post Exxon surpassed Apple to become, once again, the largest company in the world. However, Apple is still valued at $413 billion and it is still the coolest thing in technology. The company started its online sales operations in in November 1997, an year after acquiring NeXT Computers and bringing back Steve Jobs. The whole online store was based at that moment on NeXT’s Web Object’s technology. This allowed fast implementation (1 year was needed to implement the whole online store) and a great online experience. As Steve Jobs declared at the time, $12 million worth of sales were generated using the online store, in the first month. 4. Walmart.com Online sales: $4,900,000,000 2013 Growth: + 19.70% Walmart is big. Really big. It operates more than 10.000 retail units in 27 countries. It’s net sales in 2012 increased 5.9% to 443.9 billion dollars. Big as it might be, Walmart did miss the start and that’s one of the reasons it’s “only” no.4 on our list. But worry not – the company expands its operations online as aggressively as it does with its brick and mortar stores and soon it will be fighting for the top position. 5. Dell Inc. Online sales: $4,609,728,000 2013 Growth: – 4% Dell is the only company in this top to have a negative growth. The decrease in sales is a direct result of global PC sales contraction in 2011. If your company is not named Apple and your business has something to do with PC’s, than 2011 was probably one of the worst years for you. In fact Dell’s PC’s shipments declined 8% throughout the year so that makes dell.com’s sales 200% better than the overall company performance. Copyright © 2013 Team Mango Media Private Limited. All rights reserved.