Your SlideShare is downloading. ×
The Sign-up Fiasco. Why is it Difficult to Increase Conversion and What can be Done?
The Sign-up Fiasco. Why is it Difficult to Increase Conversion and What can be Done?
The Sign-up Fiasco. Why is it Difficult to Increase Conversion and What can be Done?
The Sign-up Fiasco. Why is it Difficult to Increase Conversion and What can be Done?
The Sign-up Fiasco. Why is it Difficult to Increase Conversion and What can be Done?
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

The Sign-up Fiasco. Why is it Difficult to Increase Conversion and What can be Done?

1,657

Published on

Every business perceives that their website is immaculately designed and has all the elements that bring visitors and make them like it. Professional web design services professionals are well …

Every business perceives that their website is immaculately designed and has all the elements that bring visitors and make them like it. Professional web design services professionals are well cognizant of the fact that people log into the World Wide Web from numerous mediums. And with time, the number has only increased rapidly. Every business perceives that their website is immaculately designed and has all the elements that bring visitors and make them like it. However, making them sign-up or complete the desired call-to-action has always been the pain point.

Published in: Design, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,657
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. The Sign-up Fiasco. Why is it difficult to increase Conversion and what can be done? What is a Conversion Rate? Your conversion rate is a measure of the number of potential customers that go on to buy. In the context of a website, it is usually the percentage of visitors that make a purchase. Many websites concentrate solely on increasing the number of visitors they have, when often they have fairly simple problems with their site that, if solved, would have a huge effect on their conversion rate and improve their site's bottom line at minimal expense. Are you making it difficult and more time confusing for the user to purchase or enquire? Are you making the user step through too many hurdles to satisfy your database needs? One of the more common mistakes is believing that you need a user’s private information too early on in the user experience of your site. You don’t need a user’s private email for them to make a purchase. Nor do you need it to allow them to subscribe to a newsletter. Please take head, forcing a user to create an account within your site to purchase a product is a big no no, an example of this is that a user may not necessarily want to buy off you twice so why force them to create an account to buy from your site. Copyright © 2013 Team Mango Media Private Limited. All rights reserved.
  • 2. What is Conversion Rate Optimization? Just think of CRO as detective work. It’s a lot like using a fine comb to pick off the weak points in your site’s conversion funnel, while building on its strengths. At the heart of conversion rate optimization is the notion of removing barriers to conversion. These are the forces stopping your site from converting visitors into sales. Barriers to conversion can include usability errors, weak persuasive techniques and often, page relevancy issues. By learning about your customer’s objections – “barriers to conversion” you’re addressing the real reasons why people don’t convert. The most important part: CRO is a scientific process of diagnosis, hypothesis and testing. Why bother guessing when there are tools to really help you learn about your customers? Professional web design services professionals are well cognizant of the fact that people log into the World Wide Web from numerous mediums. And with time, the number has only increased rapidly. Every business perceives that their website is immaculately designed and has all the elements that bring visitors and make them like it. However, making them sign-up or complete the desired call-to-action has always been the pain point. There is a lot at stake for online businesses to make an anonymous visitor become a registered user. The sign-up or registration process may look simple but there are a number of things that can go wrong. Copyright © 2013 Team Mango Media Private Limited. All rights reserved.
  • 3. There are some practices professional web design services can incorporate in order to increase conversions for sign-up. Customers should find significant reasons to register Visitors often land in your website because they think you have something they need. The pursuit could be information, product or solutions to problems. But when they see the sign-up form; their pursuit ends there. What is important to you may not be important to them. Visitors are most likely to enter correct details in the registration form only when they are assured that the process ends in their favor. This can come from assurance of exclusive opportunities for members only, protection of information and an overall welcomed feeling. Determine the reasons why a visitor lands on your site and offer those carrots to make them want to fill up the form. Nobody wants multiple log in If every website the visitor logs in demands a unique username and password, it is often laborious to remember that many. This is one of the simple reasons why sign-ups are abandoned mid-way. Therefore, making your website social media enabled means allowing the users to log in to your website via their social channel login. This means there is no elaborate sign-up process, users don’t have to remember yet another log in name and the process also becomes simpler and more authentic. What kind of information you seek It is often difficult to share information with an offline or online entity the first time you meet them. In a day where frauds and miscreants are abundant, online users have innumerable reasons why they will not share personal information easily. It may take one, two or more meet-ups to get some kind of personal data. This is where progressive profiling comes to play. With this, marketers can seek information from users and customers in carefully staged phases instead of pushing them to divulge all details the first time. Copyright © 2013 Team Mango Media Private Limited. All rights reserved.
  • 4. Keep it simple Make sure your sign-up process is devoid of distractions of any kind. While it may be necessary to have an email verification step, that is one step too much for the registering user and he or she may not really favor it. Social media login can eliminate such obstacles for your potential customer and your business. Professional web design services ought to be dynamic and more attuned to the volatile but significant demands of the online community. This ensures that an online business makes maximum customer acquisition and retention. Conversion Optimization Tips to Increase Your Conversion Rate  Have you tested your Call-to-Action on right vs. left side of the page?  What are the top 3 components of your Value Proposition? Are they immediately obvious on your landing page?  Have you tested adding credibility indicators to your website; testimonials, reviews, awards, stats  Can your landing page be any more specific? Can you drive to a product page instead of category page?  How can you reduce Distraction on your pages? How many links can you eliminate?  Improve Clarity with larger product images on your category pages  How many options does your product have? Can it be reduced to one or two?  Increase Clarity with high contrast text on white background  Is your privacy policy increasing Anxiety? Can it be shortened?  Your customer buys emotionally and defends the purchase rationally. Get her excited. Copyright © 2013 Team Mango Media Private Limited. All rights reserved.
  • 5.  Your privacy policy link should not open a new page. Try a popup.  You don’t sell features. You sell solutions to problems. Value Proposition is relative.  Have you tested embedding lead generation forms on the page vs. new page vs. popup form?  Have you tested swapping right column with left? Worked for BabyAge.com  Do you have large blocks of white copy on dark background? Try black text on white  Can you move optional form fields to the Thank You page with additional benefit for filling them?  Try replacing rotating offer banners with static images and value proposition copy  Do your images have “action captions”? Include your CTA link  Do your category pages include relevant & easy filters?  Have you tested a two-column vs. three-column layout?  Have you tested removing the navigation bar from landing pages?  How strong is your CTA scent trail? Your key terms through the funnel should match.  Do your landing page headlines match the words in your PPC ads?  Select testimonials to support each product page’s main value proposition points.  Does your home page offer visitors self-segmentation to increase funnel Relevance?  Category pages offer huge opportunities. Try list vs grid view.  Test category images vs. subcategory images on store pages  Have you tested animation vs. static content. Worked for Hair Club  Have you tested a Big Orange Button? We call him BOB. He works hard.  Test Calls to Action; Order Now vs. Get a Quote vs. Instant Quote, etc. Copyright © 2013 Team Mango Media Private Limited. All rights reserved.

×