Copyright © 2014 Team Mango Media Private Limited. All rights reserved.
How Targeting the Right Influencers can make a Dif...
Copyright © 2014 Team Mango Media Private Limited. All rights reserved.
Sometimes, even the common man can become an influ...
Copyright © 2014 Team Mango Media Private Limited. All rights reserved.
2. Influencer Engagement
Research shows that every...
Copyright © 2014 Team Mango Media Private Limited. All rights reserved.
3. Measuring ROI
Finally, measuring results of an ...
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Right Influencers can make a Difference to a Marketing Campaign?

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Professional digital marketing services have demonstrated that an influencer’s degree of participation in a conversation related to his endorsement is high and carries immense inspirational powers.

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Right Influencers can make a Difference to a Marketing Campaign?

  1. 1. Copyright © 2014 Team Mango Media Private Limited. All rights reserved. How Targeting the Right Influencers can make a Difference to a Marketing Campaign? Digital marketing services constitute an important element of a business’ step into persuading its target audience. While there is a lot said and done about what needs to be done in order to attract and inspire audiences to perform their call-to-action; it must be understood that this is only the latter half of a marketing campaign. The first half constitutes a bigger and more profound challenge for a proficient digital marketing company. Every business has distinct selling proposition although its service offerings or product line may be similar to that of competition. However, there are challenges common to every business regardless of size, location, kind or budget. Who are Influencers Influencers are those that can mobilize audience opinion and generate reactions to every little word or action of theirs in connection to the topic. A well-known celebrity is a great example of an influencer.
  2. 2. Copyright © 2014 Team Mango Media Private Limited. All rights reserved. Sometimes, even the common man can become an influencer and the choice is more or less related to the product, service, event or time of year. Professional digital marketing services have demonstrated that an influencer’s degree of participation in a conversation related to his endorsement is high and carries immense inspirational powers. Challenges Involved 1. Identify the Target The first and foremost task of digital marketing services is to identify the target audience to the business. Every product or service is targeted to one or more specific communities of audience. Hence, the person influencing them also must conform to the demography the business caters to. Therefore, over 61 percent marketers cite identification of influencers to help enhance brand image.
  3. 3. Copyright © 2014 Team Mango Media Private Limited. All rights reserved. 2. Influencer Engagement Research shows that every professional digital marketing company should engage through multiple interaction channels to attract interests of the right community of influencers. Over 56 percent marketers find this as one of the important challenges in a marketing campaign. Email ranks as the number one channel for contacting influencers, followed by Twitter, influencer’s blog and Facebook in subsequent positions. Forums and Google+ are the least used mediums.
  4. 4. Copyright © 2014 Team Mango Media Private Limited. All rights reserved. 3. Measuring ROI Finally, measuring results of an influencer-driven campaign is extremely important. Although, the final step in the process; assessing ROI is a significant challenge in a marketing campaign. Every efficient digital marketing company state that influencers are best used during the launch of a product. Effectiveness is measured against the number of times the influencers are mentioned or content shared in social media forums, quantum of web traffic generated and number of sales opportunities created as an aftermath.

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