Mobile Advertising. What is the Next Big thing that Businesses Should Gear up for?

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When it comes to mobile media, we’re here to help guide you navigate this new area of great opportunity.

When it comes to mobile media, we’re here to help guide you navigate this new area of great opportunity.

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  • 1. What is Mobile Advertising? Wherever you look these days in the media world, you’ll find everyone from media buyers to digital agencies talking about mobile advertising – from its reach to its potential to the opportunities of getting in early. We and other leaders in the media buying and digital advertising worlds believe strongly that mobile advertising and the mobile market currently represent a prime opportunity and great deal. Many would-be mobile advertisers are storming this media option, and with good reason. The supply is plentiful, and the demand remains low relative to other forms of media and alternate advertising options. While current estimates indicate that this market represents approximately 1% of global advertising spend, it is important to note that mobile advertising is expected to represent nearly one-third of total online ad spend in the U.S. by 2018 (source: Forrester Research). It’s been said that mobile media is in many ways the closest an advertiser can get to a consumer, and we would certainly agree. Most of us know how important our smartphones and our tablets (and our computers, too) are to our every-day lives. Our mobile devices such as tablets and smartphones are always with us and nearly all of us have at least one. Daily and often hourly or more often, we look to these devices for entertainment, for social connection, for shopping and purchasing and for information gathering. So, what’s next for mobile advertising? When it comes to mobile media, we’re here to help guide you navigate this new area of great opportunity. Your knowledge of how your business works coupled with our longtime expertise in all things media is sure to go a long way as far as implementing a mobile advertising and media effort that yields a good ROI. Copyright © 2013 Team Mango Media Private Limited. All rights reserved.
  • 2. Mobile media and mobile tools can include • • • • • • • • • Smartphones Tablets, such as iPads Dashtops, such as GPS navigation or satellite radio Other instances of traditional media converted to a mobile environment, such as Mobile DRTV or mobile direct response marketing Mobile web banners and posters, also mobile circulars and mobile-specific landing pages SMS (text) advertising MMS advertising (such as within mobile games and videos) Interstitial ads, which are full-page ads that appear before the actual webpage Audio ads connected to telephone-based services Copyright © 2013 Team Mango Media Private Limited. All rights reserved.
  • 3. What is the next Big thing that Businesses should gear up for? In eCommerce Web Development Today mobile devices play a colossal role. In 2013, mobile advertising has recorded a significant 75 percent growth and hence the mobile story is no longer the discussion of an emerging trend. Every digital marketing initiative must hold scope for mobile advertising in order to prevent the fall of the brand. The mammoth success of Facebook’s mobile advertising in 2013 stands testimony to what the world can expect to witness in this spectrum. So, how and why will mobile advertising influence the world and its purchase decisions? 1. The Email shift More than half of the emails are opened on the mobile devices. By 2014, industry experts predict that emails will transition from desktops to mobile screens. This is because the number of emails that are opening on the mobile devices is a wildly increasing number. And decrease in sale of desktop computers is only adding to the trend. There are several ecommerce web development companies specializing in responsive designs optimizing website designs for smaller screens. This big shift is not going to take too long to happen. Copyright © 2013 Team Mango Media Private Limited. All rights reserved.
  • 4. 2. The Twitter Ad format It has been observed that over 90 percent of time spent on Twitter is through a mobile device. Twitter is today focused on increasing its revenues. The first option is to accelerate the advertising channels considering the fact that the platform lacks on advertising. Many Twitter client apps today run ads and the company is expected to work extensively with these apps to expand their advertising bandwidths. When Twitter accentuates its advertising relationships further, positive marketing experiences will generate on the mobile device. 3. Revolutionary Mobile Ad formats Most social media sites are transforming their ad formats to make the ads more persuasive and less intrusive. In-stream ads are becoming popular today and the virtual world is all set to witness more 5 and 10 second mobile video ads. They are not just innovative but are also effective since they are quick and bound to be smart. As technology improves, production costs fall and quality of videos also become impeccable. Copyright © 2013 Team Mango Media Private Limited. All rights reserved.
  • 5. 4. Responsive Ads As much as there is demand for responsive website designs that work well on desktops and mobile screens, responsive ads are going to be the next big thing. Facebook has already started the wave of responsive ads. Ads pertaining to the likes and preferences of the individual on the social media site depending upon past behavior are identified and isolated. Today, Facebook users can view ads that appeal to them instead of subjecting users to all and sundry ads. This is because users prefer to engage with information that they need. Thus engagement rates increase and mobile advertising revenues will also get more meaningful. In ecommerce web development, mobile advertising is expected to be the next big thing in 2014. Marketers will and have to increase their investment significantly in the mobile space to reach out to the audience that is rapidly progressing. Embracing mobile marketing is key to business success and accelerating ROIs. Copyright © 2013 Team Mango Media Private Limited. All rights reserved.