Building a Brand with Design

251
-1

Published on

Creating a brand is a tough task. There’s a lot of work and research that goes into it, and even more time that’s required. With building a brand, you also have to be very aware of the fine line there is with creating a gimmick or joke, as those don’t tend to have lots of longevity.

Published in: Design, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
251
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Building a Brand with Design

  1. 1. Building a Brand with Design Creating a brand is a tough task. There’s a lot of work and research that goes into it, and even more time that’s required. With building a brand, you also have to be very aware of the fine line there is with creating a gimmick or joke, as those don’t tend to have lots of longevity. There are many ways to approach branding and rebranding: you can focus on the numbers and research; you can focus on customers or bottom lines; but after your approach, you have to make moves. And I believe the best way to build a brand is with design. Let’s break down this line of thinking.
  2. 2. Let’s Break Down This Line of Thinking  Not just logos, but visual identities  Not just a web designer, an interaction designer  Not just ideas, but prototypes  Not just projects, but a way of thinking
  3. 3. Not just logos, but visual identities
  4. 4. Not just a web designer, an interaction designer
  5. 5. Not Just Ideas, But Prototypes
  6. 6. Not just projects, but a way of thinking
  7. 7. Not just projects, but a way of thinking
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×