Best Practices for Build Website Towards Lead Generations
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Best Practices for Build Website Towards Lead Generations

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Lead Generation is not a new form of gaining new business, but it now has a new approach. Rather than sitting at a trade show table for hours on end, or sitting up a display in hopes that targeted ...

Lead Generation is not a new form of gaining new business, but it now has a new approach. Rather than sitting at a trade show table for hours on end, or sitting up a display in hopes that targeted consumers will complete a form, you can have leads generated and sent to you using the technology of the Internet.\

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Best Practices for Build Website Towards Lead Generations Best Practices for Build Website Towards Lead Generations Document Transcript

  • Best Practices for Build Website Towards Lead Generations A visitor takes action, a contact form is submitted, a lead is born! It happens every day. It’s common, but it’s not simple. There are dozens of little factors involved in lead generation. Some do it well, but most don’t. The difference is in the site. A lead generation website has a specific set of pages, each with specific elements. What is Lead Generations? Imagine walking into your office on Monday morning and finding ten hot leads flowing into your inbox. What a way to start business on a Monday, huh? Lead Generation is not a new form of gaining new business, but it now has a new approach. Rather than sitting at a trade show table for hours on end, or sitting up a display in hopes that targeted consumers will complete a form, you can have leads generated and sent to you using the technology of the Internet. Which Industries using Lead Generation Practices? Copyright © 2014 Team Mango Media Private Limited. All rights reserved.
  • Lead generation could work for just about any business, but most industries using this type of marketing include insurance agencies, education institutions, office suppliers, and furniture stores. Trends show that lead generation will become even more popular in the future, especially for service oriented businesses. Why Industries using Lead Generation? Lead generation is a win-win for both the buyer and seller. A buyer is able to request information from several businesses that offer the product or service that they are looking for and the seller is given the opportunity to pitch their product or service to someone who has given them permission. Conversion rates on leads that you receive often have a higher conversion success rate than cold contacts because the prospect is pre-qualified, before you ever receive the lead. Lead generation has become popular with businesses because it enables a business to:     Determine pricing on a per lead basis Choose the product or service they wish to offer to prospects Select the geographical area that the business is interested in Control the number of leads a business wishes to receive per month (this assists with budgeting) Let’s Start Best Practices on Website Structures      Blog Post: attracts visitors with useful information (awareness) Web Page: explains what you do (interest) About Page: explains why you do what you do (trust) Contact Page: simple way to get in touch (action) Thank You Page: they’ve completed the funnel and are now a lead (conversion) Copyright © 2014 Team Mango Media Private Limited. All rights reserved.
  • A. Blog Post: How Can I Help You? It all starts before the visitor arrives at the website. They may come from email marketing or social media, but often, it starts with a search. Your audience is constantly looking for information relevant to your field, so the key is to write many helpful blog posts and align the articles with key-phrases. The articles should be so useful that the readers will be glad to have found you. 1. Keyword-focused header 2. Prominent email signup box with descriptive call to action 3. Social media networks, but only those where you are truly active 4. Compelling image or chart 5. Helpful, detailed article 6. Links to services pages and your about page 7. Internal links to other blog posts and service pages 8. Call-to-action for comments, more information Copyright © 2014 Team Mango Media Private Limited. All rights reserved.
  • B. Service Page: Simply What You Do Here’s where you begin selling. Like the blog post, information here is helpful, but now it describes how you do the work for the prospect. The goal is to state the value you provide in simple terms, and provide evidence that you are legitimate. These pages must build confidence by giving proof. That may be through examples and data. Testimonials are an excellent way to provide social proof by using the voice of current customers. Service pages need this kind of evidence. 9. Contact link or phone number 10. Clear, simple description of services 11. Evidence, examples, data and social proof 12. Videos, demos and diagrams 13. Internal links to related services and case studies 14. Calls-to-action Copyright © 2014 Team Mango Media Private Limited. All rights reserved.
  • C. About Page: Building Trust Visitors want to know who they might be working with. That’s why the “About” page is one of the most popular pages on every lead generation website. Here is where you put a face to the name, tell your story, and explain your mission. In the words of Teddy Roosevelt, “Nobody cares how much you know, until they know how much you care.” Connecting the service to the people is critical, even if the organization is large and only the executives are listed here. Visitors who are interested in the service are always interested in the service provider. 19. Simple contact form 20. Phone number, address, and directions Copyright © 2014 Team Mango Media Private Limited. All rights reserved.
  • E. Thank You Page: Mission Accomplished On many lead gen sites, this page is nothing more than two tiny words. That’s a missed opportunity. The thank you page is your first interaction with your new lead. Make it a good one by setting expectations. You’ve also got an opportunity here to create an even stronger connection. 21. A genuine thank you 22. Email sign-up box 23. Social media networks 24. Links to recommended articles and additional content Copyright © 2014 Team Mango Media Private Limited. All rights reserved.
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