(Update: Now available for download here http://bit.ly/XqxftK)
Social media marketing of Food and FMCG brands in Saudi Arabia is not an elusive knowledge and practice as marketers believe it is. By following the process revealed in my MBA research, social media can be successfully leveraged as a sustainable communication and marketing channel.
I'm still working on perfecting the research, but this should provide you with a preview of what's included in the process.
Contact me for further details, and follow me here, or subscribe to my blog (http://TheManalyst.com) to stay updated on when I publish the full research.
Thank you for your interest :)
~ Manal "TheManalyst" Assaad