Corrisa St Laurent - eMail Marketing Do's and Don'ts


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  • That’s why it’s so important to shift your thinking

    When you combine email with social media, [click to build] the combination will both increase the reach of your email campaigns that enjoy 97% deliverability (it’s actually a even higher with Constant Contact but on average that is a standard rate).

    [click to build] Sharing your email on social media will get it in front of more people, with the potential to grow your list. And if you’re doing it right, keeping it short, making the action or response obvious and simple and providing access, information and real value then you will grow your business.

    Let’s look at just a few businesses that have taken this to heart…
  • Sharing tools expand your reach… this is an example of Constant Contact’s simple share tool
    Makes it easy to push your email campaigns, events, surveys and offers out on multiple channels with a few clicks.

    [click to next slide]

  • Corrisa St Laurent - eMail Marketing Do's and Don'ts

    1. 1. Halfmoon YogaHalfmoon Yoga B•B•Q Email Marketing Dos & Don’ts Best practices for successful email marketing © 2014
    2. 2. Director, Southern CA, Constant Contact 2 Corissa St. Laurent @corissactct
    3. 3. 3 Grow with Constant Contact Get results fast, with affordable, easy-to-use engagement marketing tools and free coaching. Events & Registrations Offers & Promotions Newsletters & Announcements Feedback & Surveys
    4. 4. 4 marketing Campaigns & Newsletters At its core, marketing is about eliciting a physical and measureable response
    5. 5. pull response 5 Campaigns & Newsletters What goes into an email campaign? push content
    6. 6. 6 Campaigns & Newsletters Different types of newsletters Tips & Advice Information & Resources Card or announcement WOW! Custom code email 101001 Business letter News or press release
    7. 7. 7 Collect email addresses by permission Grow your list DO put sign-up everywhere
    8. 8. 8 Buy lists Append email addresses Send to unsubscribes Send spam Grow your list DON’T
    9. 9. 9 Grow your list DO use sign-up tools Text to Join™ from Constant Contact TXT Scan to Join™ from Constant Contact
    10. 10. 10 Email DO Teach. Share. Inspire. Be brief. ? 51% November 2013 DON’T Just talk about you.
    11. 11. 11 Email DO use images
    12. 12. 12 Email Over-rely on images Leave image descriptions (alt tags) blank Use images of your content. Remember: your content is viewed on mobile devices… DON’T
    13. 13. Who is it “from?” What’s the “subject?” When do you send your communication? Email DO always consider These three little words
    14. 14. 14 Email Recognizable sender Winning the battle of priorities CAN-SPAM Act go to and search “CAN-SPAM” How will you be most recognizable?
    15. 15. Email Compelling subject line Winning the battle of priorities SECONDS WORDS TODAY
    16. 16. 16 Email Subject line dos and don’ts This weekend: Fun and culture in Culver City Acme Realty News Top 5 ways to reduce your mortgage Open Houses Still time! Openings available at exclusive open houses June Newsletter
    17. 17. 17 Monthly is most common (DON’T go with the average – go with what your audience wants) Ask yourself: “When are my readers likely to take the action I want?” Email When to send
    18. 18. 18 Email Find your best day Send your e-mail, watch for best response Select 3 days in the week to test Divide your list into 3 groups of people 1 2 3
    19. 19. 19 Email Find your best time Select 3 times on the day with the best results Use same 3 groups of people Send email at 3 different times of day, note time with best results 1 2 3
    20. 20. 20 Email When to send or post DON’T be romanced by high open rates DO measure actions DO send segmented content
    21. 21. 21 Email + Social Email & Social DO use both Drive traffic back to your list, email, etc... Amplify your email
    22. 22. 22 Next Steps DON’T make it hard Use Simple Share
    23. 23. Halfmoon YogaHalfmoon Yoga B•B•Q Get started today! 60-day free trial Learn more! Free seminars & events near you Get help from local experts! Expert partners near you © 2014 DO 