ECU MAS deck

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The deck from my presentation to the undergrads in Tracy Tuten's advertising class at East Carolina University about my time as a student in the Bootcamp for Account Planners at Miami Ad School. I had a great time. The speech was better than the deck!

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  • ECU MAS deck

    1. 1. Strategic Planning
    2. 2. What is Planning?• The Voice of the Consumer• The Voice of Reason.• The Asker of Why?• The Link between Account Management and Creative
    3. 3. Be Interesting
    4. 4. Be Interested
    5. 5. Be Relevant
    6. 6. Dont Be Afraid to Take a Deep Dive
    7. 7. Be Bout What You Be Talkin Bout
    8. 8. Why MAS?
    9. 9. Hands On• 12 Weeks• 12 Planners• 6 cases• 1 pitch• 1 job!
    10. 10. Learn from Industry Heavyweights
    11. 11. The Brands Account Planning Steven Bayley | Dafna Linden Creatives Molly Prunka | Kara Cohen

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