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David Cancel, Performable

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Presentation during The Lean Startup SXSW by David Cancel, Performable .

Presentation during The Lean Startup SXSW by David Cancel, Performable .

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Transcript

  • 1. Pivot to WinPerformable Case StudyDavid CancelThe Lean Startup @ SXSWi - March 12, 2011
  • 2. Our Vision for Performable★ Combine Insights with Actions★ Built for Marketers not Analysts★ Powered by a Web-scale CRM★ Software as a Service, No IT
  • 3. Our Vision for Performable★ Combine Insights with Actions★ Built for Marketers not Analysts★ Powered by a Web-scale CRM★ Software as a Service, No IT “I want Performable to be the Salesforce.com of Internet Marketing”
  • 4. First Product Iteration
  • 5. First Iteration: What We Learned ★ Automatic optimization didn’t matter ★ Marketers want to customize ★ WYSIWYG experience not gratifying
  • 6. Pivot #1
  • 7. Pivot #1: What We Learned★ Supporting customization is hard★ SMB customers require education★ Landing pages were “nice-to-have”
  • 8. Metrics-Driven Marketers
  • 9. Metrics-Driven Marketers★ Appreciated our platform★ Willing to pay up-front for solution★ Heavy daily users of our software
  • 10. Pivot #2
  • 11. Startup Pivot Lessons Learned
  • 12. Customers = Paid
  • 13. Search Hard For Patterns
  • 14. Move Ghetto Fast
  • 15. Solve Customer Problems
  • 16. The Real Competition isIndifference NOT Startups
  • 17. dcancel@performable.comhttp://twitter.com/dcancelhttp://www.performable.com/ :-) Thank You!

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