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Ash Maurya, USERcycle
Ash Maurya, USERcycle
Ash Maurya, USERcycle
Ash Maurya, USERcycle
Ash Maurya, USERcycle
Ash Maurya, USERcycle
Ash Maurya, USERcycle
Ash Maurya, USERcycle
Ash Maurya, USERcycle
Ash Maurya, USERcycle
Ash Maurya, USERcycle
Ash Maurya, USERcycle
Ash Maurya, USERcycle
Ash Maurya, USERcycle
Ash Maurya, USERcycle
Ash Maurya, USERcycle
Ash Maurya, USERcycle
Ash Maurya, USERcycle
Ash Maurya, USERcycle
Ash Maurya, USERcycle
Ash Maurya, USERcycle
Ash Maurya, USERcycle
Ash Maurya, USERcycle
Ash Maurya, USERcycle
Ash Maurya, USERcycle
Ash Maurya, USERcycle
Ash Maurya, USERcycle
Ash Maurya, USERcycle
Ash Maurya, USERcycle
Ash Maurya, USERcycle
Ash Maurya, USERcycle
Ash Maurya, USERcycle
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Ash Maurya, USERcycle

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Presentation during The Lean Startup SXSW by Ash Maurya, USERcycle.

Presentation during The Lean Startup SXSW by Ash Maurya, USERcycle.

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  • 1. How We Build Features USERcycle Case Study ASH MAURYA @ashmaurya http://www.ashmaurya.com
  • 2. Some learning Most learning happens here Requirements Development QA Release Very little learning
  • 3. Some learning Most learning happens here Continuous Requirements Release Deployment Shorten cycle time
  • 4. Continuous Requirements Release DeploymentBuild a continuous feedback loop with customers
  • 5. BACKLOG IN-PROGRESS (3) DONE
  • 6. VALIDATEDBACKLOG IN-PROGRESS (3) DONE LEARNING
  • 7. VALIDATEDBACKLOG IN-PROGRESS (3) DONE LEARNING PARTIAL VALIDATE FULL VERIFYBACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY
  • 8. VALIDATEDBACKLOG IN-PROGRESS (3) DONE LEARNING PARTIAL VALIDATE FULL VERIFYBACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY BEING WORKED
  • 9. VALIDATEDBACKLOG IN-PROGRESS (3) DONE LEARNING PARTIAL VALIDATE FULL VERIFYBACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY READY
  • 10. VALIDATEDBACKLOG IN-PROGRESS (3) DONE LEARNING PARTIAL VALIDATE FULL VERIFYBACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY CUSTOMER VALIDATION
  • 11. Goal: Achieve 60% Activation rate STATE VALIDATED BACKLOG IN-PROGRESS (3) DONE LEARNING PARTIAL VALIDATE FULL VERIFY KEY METRIC BACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY
  • 12. Goal: Achieve 60% Activation rate VALIDATED BACKLOG IN-PROGRESS (1) DONE LEARNING PARTIAL VALIDATE FULL VERIFY BACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY
  • 13. Goal: Achieve 60% Activation rate VALIDATED BACKLOG IN-PROGRESS (1) DONE LEARNING PARTIAL VALIDATE FULL VERIFY BACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY UNDERSTAND PROBLEM
  • 14. Goal: Achieve 60% Activation rate VALIDATED BACKLOG IN-PROGRESS (1) DONE LEARNING PARTIAL VALIDATE FULL VERIFY BACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY
  • 15. Goal: Achieve 60% Activation rate VALIDATED BACKLOG IN-PROGRESS (1) DONE LEARNING PARTIAL VALIDATE FULL VERIFY BACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY
  • 16. Goal: Achieve 60% Activation rate VALIDATED BACKLOG IN-PROGRESS (1) DONE LEARNING PARTIAL VALIDATE FULL VERIFY BACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY
  • 17. Goal: Achieve 60% Activation rate VALIDATED BACKLOG IN-PROGRESS (1) DONE LEARNING PARTIAL VALIDATE FULL VERIFY BACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY DEFINE SOLUTION
  • 18. Goal: Achieve 60% Activation rate VALIDATED BACKLOG IN-PROGRESS (1) DONE LEARNING PARTIAL VALIDATE FULL VERIFY BACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY
  • 19. Goal: Achieve 60% Activation rate VALIDATED BACKLOG IN-PROGRESS (1) DONE LEARNING PARTIAL VALIDATE FULL VERIFY BACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY
  • 20. Goal: Achieve 60% Activation rate VALIDATED BACKLOG IN-PROGRESS (1) DONE LEARNING PARTIAL VALIDATE FULL VERIFY BACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY
  • 21. Goal: Achieve 60% Activation rate VALIDATED BACKLOG IN-PROGRESS (1) DONE LEARNING PARTIAL VALIDATE FULL VERIFY BACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY
  • 22. Goal: Achieve 60% Activation rate VALIDATED BACKLOG IN-PROGRESS (1) DONE LEARNING PARTIAL VALIDATE FULL VERIFY BACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY
  • 23. Goal: Achieve 60% Activation rate VALIDATED BACKLOG IN-PROGRESS (1) DONE LEARNING PARTIAL VALIDATE FULL VERIFY BACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY
  • 24. Goal: Achieve 60% Activation rate VALIDATED BACKLOG IN-PROGRESS (1) DONE LEARNING PARTIAL VALIDATE FULL VERIFY BACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY VALIDATE QUALITATIVELY
  • 25. Goal: Achieve 60% Activation rate VALIDATED BACKLOG IN-PROGRESS (1) DONE LEARNING PARTIAL VALIDATE FULL VERIFY BACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY
  • 26. Goal: Achieve 60% Activation rate VALIDATED BACKLOG IN-PROGRESS (1) DONE LEARNING PARTIAL VALIDATE FULL VERIFY BACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY
  • 27. Goal: Achieve 60% Activation rate VALIDATED BACKLOG IN-PROGRESS (1) DONE LEARNING PARTIAL VALIDATE FULL VERIFY BACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY
  • 28. Goal: Achieve 60% Activation rate VALIDATED BACKLOG IN-PROGRESS (1) DONE LEARNING PARTIAL VALIDATE FULL VERIFY BACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY
  • 29. Goal: Achieve 60% Activation rate VALIDATED BACKLOG IN-PROGRESS (1) DONE LEARNING PARTIAL VALIDATE FULL VERIFY BACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY VERIFY QUANTITATIVELY
  • 30. Goal: Achieve 60% Activation rate VALIDATED BACKLOG IN-PROGRESS (1) DONE LEARNING PARTIAL VALIDATE FULL VERIFY BACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY
  • 31. Goal: Achieve 60% Activation rate VALIDATED BACKLOG IN-PROGRESS (1) DONE LEARNING PARTIAL VALIDATE FULL VERIFY BACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY
  • 32. Go Only As Fast As You Can Learn

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