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The Three Pillars of Google

The Three Pillars of Google

Published in: Technology

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  • 1. WCA – 02th Feb 2012The Three Pillars of Google By Michael Ritter
  • 2. Why Google• 85% plus users are using google• Gen Y just google it• Even old people are googling it instead of the Yellow Pages• No one says Yahoo it or Bing it!
  • 3. The Three Pillars of Google• Google Adwords – Paid Advertising• Google Places – Free Advertising• Organic Search Results – Free but lots of effort
  • 4. GOOGLE PLACES GOOGLE ADWORDS ORGANIC
  • 5. Google Adwords PROS CONS• Pay to be rank high • Payment becomes• Improve Quality addictive Score to reduce • Can waste money costs on 1 second clicks• Target for exact • Long term expense keywords• Measurable costs
  • 6. Optimise Google Adwords• Target your Keyword Phrases with brackets• Repeat Keyword Phrases in ad to improve quality score.• Target times when people aren’t just browsing.• Constantly read your stats and refine• Forget the right hand side. Top 3 or nothing!
  • 7. Google Places (Local Business) PROS CONS• Free • Favours suburbs –• In the Fold (usually) google checks• Target for exact • Has many bugs keyword Phrases (5) • Big on reviews• Big on reviews
  • 8. Optimise Google Places• Live in Melbourne CBD• Get Reviews in Places and elsewhere• Respond to reviews• Use 100% of your options, ie pics, videos• Check your stats
  • 9. Google Organic Searches PROS CONS• Once in, hard to • Can wastes lots of move money on SEO• Takes are more • Olders sites will space in searches nearly always have preference• Target for exact • Most sites never keywords suceed in organic searches
  • 10. Optimise Organic Searches• Have your keyword phrase in the domain name. Ie www.domainname.com• Have your keyword phrase in the title.• Have your keyword phrase in the text.• Have your keyword phrase in links to your site.Limohiremelbourne and not clickhere
  • 11. MY FAVOURITE TOOLS

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