Google Adwords PROS CONS• Pay to be rank high • Payment becomes• Improve Quality addictive Score to reduce • Can waste money costs on 1 second clicks• Target for exact • Long term expense keywords• Measurable costs
Optimise Google Adwords• Target your Keyword Phrases with brackets• Repeat Keyword Phrases in ad to improve quality score.• Target times when people aren’t just browsing.• Constantly read your stats and refine• Forget the right hand side. Top 3 or nothing!
Google Places (Local Business) PROS CONS• Free • Favours suburbs –• In the Fold (usually) google checks• Target for exact • Has many bugs keyword Phrases (5) • Big on reviews• Big on reviews
Optimise Google Places• Live in Melbourne CBD• Get Reviews in Places and elsewhere• Respond to reviews• Use 100% of your options, ie pics, videos• Check your stats
Google Organic Searches PROS CONS• Once in, hard to • Can wastes lots of move money on SEO• Takes are more • Olders sites will space in searches nearly always have preference• Target for exact • Most sites never keywords suceed in organic searches
Optimise Organic Searches• Have your keyword phrase in the domain name. Ie www.domainname.com• Have your keyword phrase in the title.• Have your keyword phrase in the text.• Have your keyword phrase in links to your site.Limohiremelbourne and not clickhere