Discovering Emy Baker's Originals
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Discovering Emy Baker's Originals

  • 975 views
Uploaded on

 

More in: Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
975
On Slideshare
961
From Embeds
14
Number of Embeds
3

Actions

Shares
Downloads
1
Comments
0
Likes
0

Embeds 14

http://www.amomentrepreneur.com 7
http://www.emybaker.com 5
http://pinterest.com 2

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. If It Ain’t Got A Name, It Ain’t In The GameFor a great many consumers name recognition means everything! Mass marketingvia television, radio, and printed matter and even the Internet all seem to lendcredibility to a product and that and the fact that it is manufactured by a well knownparent company is what establishes brand loyalty. There is a presumption that theproduct(s) is safe to use and that the labels plastered on the containers reveal all of theingredients or components. In the case of air fresheners nothing could be furtherfrom the truth. Manufacturers avoid product transparence by allowing many of thetoxic ingredients to fall into the category of “proprietary information” or “tradesecrets”.
  • 2. The History of Air Freshening ProductsWhen the first “modern” air freshener was introduced in the late 1940’senvironmental sustainability was never a consideration. The design and formulawas based on the military model using chlorofluorocarbons for deliveringpesticides via a pressured fine mist that would remain suspended in the air for aprolonged amount of time. In the 1950’s air freshener manufacturers beganadding chemicals to neutralize and destroy odors.Today the basic ingredients in air fresheners typically include volatile organiccompounds such as formaldehyde, aerosol propellant, petroleum distillates,and p-dichlorobenzene. Air freshener preparations often also include terpenessuch as limonene, aldehydes, ketones, esters, alcohol and synthetic fragrances.Source s: Wikipedia and The American College of Allergy, Asthma and Immunology (ACAAI)
  • 3. The Skinny On Car Fresheners Page 1Little Trees leads the market share when it comes to car freshening units. The little pine treeshaped fragrance accessory hanging from the rearview mirrors of millions of cars are made ofcompressed paper that is treated with an oil that releases chemicals into the air. The chemicalsmask odors, such as cigarette smoke, food, dirt and other items that can make the crampedinterior of an automobile smell bad.The chemicals used to treat these air fresheners can cause health problems when used by asmoker to mask the smell inside a car. The chemicals emitted from the cardboard version cancling to dust particles floating in the air. These dust particles then bond with the chemicalsfound in cigarette smoke. When inhaled in closed confinement, these bonded chemicals cancause irritation of the mouth, esophagus and lungs.
  • 4. The Skinny On Car Fresheners Page 2In recent years, these chemicals have been analyzed as potentially dangerous to humans.The most common chemical, phthalates, has been known to cause reproductiveproblems, hormonal abnormalities and birth defects. Other known ingredients that causeserious health issues are formaldehyde, acetone and terpenes. These chemicals containpollutants that, when mixed with ozone, cigarette smoke or dust can cause breathingcomplications, headaches and damage the central nervous system.According the MSDS sheet for Little Trees THE SPECIFIC CHEMICAL IDENTITIES OFTHE INGREDIENTS OF THIS MIXTURE ARE CONSIDERED ASPROPRIETARY INFORMATION AND TRADE SECRETS. The information on this MSDS was obtained from current and reliable sources.However, the data is provided without warranty, expressed or implied, regarding itscorrectness or accuracy. It is the user’s responsibility to determine safe conditions foruse, and to assume liability for loss, injury, damage, or expense resulting from improperuse of this product.
  • 5. The Skinny On Car Fresheners Page 3In January, 2012 Proctor and Gamble decided to toss its car freshening product in the ringwith the launch of Febreze Car Vent Clips. The trouble is P&G like almost all otherfreshening product manufactures disclosed virtually nothing about what the chemicalcomponents of the fresheners were. The following information is listed on the productMSDS sheet: SECTION III - COMPOSITION AND INGREDIENTSThe fragrance contains one or more components at greater than 1% concentration (in thefragrance) which are considered hazardous per OSHA 29 CFR 1910.1200 (See Section VIIfor applicable exposure limits) and/or WHMIS under HPA. Hazardous ingredients in thefragrance as defined by OSHA, 29 CFR 1910.1200.Proprietary Fragrance Mixture 100%
  • 6. The Real Skinny On Car Fresheners Page 4Rounding out the top selling car fresheners is Refresh Car Vent Fresheners from AmericanCovers, Inc. doing business as HandStands. According to information contained in Section 3of the MSDS sheet, “the ingredients include fragrance for a consumer product which is amulti-component mixture pf fragrance ingredients whose specific chemical identities are notlisted herein and are considered by HandStands to be Trade Secrets and are withheld inaccordance with the provisions of 1910.1200 of title 29 of the U.S. Code of FederalRegulations.Chronic effects of inhalation : Target Organs: Lungs.- breathing difficulties based on humanevidence; Target Organs: Central Nervous System: numbness, tiredness, tremors based onhuman evidence.Disposal considerations: contaminated packaging should be placed in sealed containers anddisposed of in accordance with local, state and federal regulations.
  • 7. The Real Skinny On Emy Baker’s Originals CarTea FreshenersIntroduced to the consumer marketplace in March of 2011, Emy Baker’s Originals CarTea Fresheners are the 100% biodegradable, portable and versatile freshening productthat consumers can take anyplace they go- literally. 100% recyclable packing materialsare used in the final processing of the fresheners. The product fact sheet contains thefollowing information:All fragrances used in the manufacture of these products are carcinogen free and meet orexceed the compliance standards of the International Fragrance Association IFRA 46thAmendment (June 11)and is less than the allowable measure of 5.9%.The tea bag pouch product is not considered to be or to contain hazardous chemicals basedon evaluations made by our company under the OSHA Hazard Communication Standard,29 CFR 1910.1200The plant based filler is organic, non-toxic, biodegradable and a USDA Bio-PreferredProduct – an effective, eco-friendly option for freshening products and health and beautyproducts. When combined with the fragrance material they remain biodegradable .
  • 8. A study released by the Natural Resources Defense Council (NRDC) evaluated 14 air fresheners and found that 12 contained substances called phthalates (pronThe U.S. Food and Drug Administration has no regulations on the use of phthalates, does not require the labeling of phthalate content on products and does n The Real Skinny On Room Air Fresheners- Plug-Ins There is little doubt that most consumers of air freshening products haven’t heard the slogan “Plug it in, plug it in”. But maybe now is to the time to rethink that purchase, that is according to The Endowment for Medical Research who has suggested "air fresheners" should be called "air pollutants." Many brands contain known toxic chemicals. A 2002 EPA study testing plug-in air fresheners found that the fragrance chemicals in these products react with common indoor air pollutants to produce serious health hazards. Air freshener chemicals have been implicated in cancer, neurological damage, reproductive and developmental disorders. They can also aggravate or trigger asthma attacks. A study released by The Natural Resources Defense Council (NRDC) evaluated 14 air fresheners and found that 12 contained substances called phthalates, a group of chemicals that are used to dissolve and carry fragrances, soften plastics, and are also sealants and adhesives. The FDA has no regulations on the use of phthalate content on products and does not consider the quantities to which people are exposed to be harmful. Studies have shown that phthalates can damage the liver, kidneys, lungs and reproductive system, especially the developing testes.
  • 9. So What’s Really In Those Plug-Ins?According to the Global Campaign for Recognition of Multiple Chemical Sensitivity,these harmful chemicals have been found in air fresheners:•Benzyl alcohol: "causes respiratory problems, nausea and vomiting, a depressedcentral nervous system and a drop in blood pressure."•Camphor: "currently on the EPAs Hazardous Waste List ... readily absorbedthrough bodily tissue... irritation of the eyes, skin, nose and throat ... dizziness,confusion, nausea, twitching muscles and convulsions ... avoid inhalation of vapors"•Dichlorobenzene: "extremely toxic, a central nervous system depressant, kidney andliver poison. One of the chlorinated hydrocarbons that is long-lasting in theenvironment and stored in body fat. Banned in California."•Ethanol: "derived from petroleum and is carcinogenic ... toxic to the skin,respiratory, cardiovascular, developmental, endocrine, neurological andgastrointestinal systems."•Formaldehyde: "toxic if inhaled, poisonous if swallowed. skin and eye irritant.
  • 10. So What’s Really In Those Freshener Solids?•Glade Solid Gel Freshener: contains carageenan (gelatinous seaweedextract), Trade Secret fragrance. Hazardous chemicals present at or above reportablelevels as defined by OSHA 29 CFR 1910.1200 . Immediate Concerns : Avoid contactwith skin, eyes and clothing.•Renuzit Solid Gel Freshener: colored fragranced gel and proprietaryfragrance. No environmental fate data exists for this product. Vapors may causeirritation of the nose, throat and respiratory tract.•Febreze Set and Refresh: contains proprietary fragrance mixture and Benzylacetate. The fragrance contains one or more components at greater than 1%concentration (in the fragrance) which are considered hazardous per OSHA 29 CFR1910.1200 (See Section VII for applicable exposure limits) and/or WHMIS underHPA.
  • 11. So What’s Really In Those Aerosol Fresheners?Febreze Air Effects Freshener: Water, alcohol, odor eliminator derived from corn,fragrance, non-flammable naturalpropellant, quality control ingredients. Contents under pressure with nitrogen.Hazardous Ingredients as defined by OSHA, 29 CFR 1910.1200. and/or WHMIS under theHPA: Chemical Name – ethanol. Common Name- alcohol. Ingredient listed on theproduct label are:Active ingredients: Didecyl Dimethyl Ammonium Chloride……0.13%Other ingredients: ……………………………………………...99.87%Hazardous Ingredients as defined by OSHA, 29 CFR 1910.1200:Chemical Name – Ethyl alcohol and there are 89 unlisted air contaminants detected.Glade Super Fresh Aerosol: Ingredients: Propane 74-98-6 5-10 TWA: 1800(mg/m3) from OSHA (PEL) [United States, Isobutane 75-28-5 5-10 Not available.VAPOR (LC50): Acute: 0.0057 ppm 0.25 hours [Rat] Butane 106-97-8 10-30 TWA: 1900(mg/m3) fromOSHA (PEL) [United States] Water 7732-18-5 60-100
  • 12. So What’s So Special About Emy Baker’s Originals?Most people would never consider taking the little pine tree fresheners, or vent clipfreshener inside their homes, or a hotel room or even a dorm room. All of the EmyBaker’s Originals freshening teas are as versatile and they are portable. There are amyriad of uses in from those mentioned above to use in tents, camping cabins, big rigcabs, storage lockers, gym bags, closets, shoes, boots and even waders. They are all 100%biodegradable, and recyclable.All fragrances used in the manufacture of these products are carcinogen free and meet orexceed the compliance standards of the International Fragrance Association IFRA 46thAmendment (June 11)and is less than the allowable measure of 5.9%.The tea bag pouch product is not considered to be or to contain hazardous chemicalsbased on evaluations made by our company under the OSHA Hazard CommunicationStandard, 29 CFR 1910.1200The plant based filler is organic, non-toxic, biodegradable and a USDA Bio-PreferredProduct – an effective, eco-friendly option for freshening products and health and beautyproducts.
  • 13. Emy Baker’s Originals is committed to reducing the carbon footprintone eco-friendly product at a time. 3516 Hyde Avenue Cleveland, Ohio 44109-1320 http://www.emybaker.com emy@emybaker.com 440-941-3820