Whrrl Case Study

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An overview of the Holiday Society on Whrrl.

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Whrrl Case Study

  1. 1. Case StudyHoliday Deals Society<br />www.thelbma.com<br />May 2011 | Slide 1 of6<br />
  2. 2. Whrrl Background<br />Employs a scratch ticket model that gives people chances to win prizes when they check in to businesses<br />Allows users to build contests at either single locations called “societies” <br />Segmentation model by bucketing communities of people <br />Whrrl puts groups of people of like mind into groups based on their behavior in some cases and based on them opting in in other cases<br />May 2011 | Slide 2 of 6 <br />
  3. 3. A Whrrl Example<br />YoQuiero Mexican<br />Society created for users to check in to multiple Mexican restaurants<br />Members of this society can share their experiences and gather information on the best restaurants in their areas<br />May 2011 | Slide 3 of 6 <br />
  4. 4. Case details: the holiday deal society<br />This Society was built for the 2010 and early 2011 holiday season<br />Whrrl Partners<br />Phillips<br />Hamilton<br />Beach<br />Seagate<br />Elmer’s<br />Murphy USA<br />Check in @<br />Target<br />Best Buy<br />Walmart<br />Prizes Included<br />Norelco razors, Sonicare Electric Toothbrushes, Philips Flexible Fit Earhook headphones, Elmer’s Glue Memory Making gift bags, Hamilton Beach Slow cookers, Seagate GoFlex USB drives and Murphy USA coupons.<br />May 2011 | Slide 4 of 6 <br />
  5. 5. Case details: the holiday deal society<br />Society has over 1500 members after 2 ½ weeks<br />Social Activity<br />There is a total of over 19 000 Social Actions taken in the Society<br />This includes recommendations that were created, saved, completed, re-recommended and shared on Facebook/ Twitter as well as the total amount of times the game was played to win prizes from Hamilton Beach, Murphy USA, Philips, Elmer’s and Seagate<br />May 2011 | Slide 5 of 6 <br />
  6. 6. Campaign results<br />Engagement<br />44% of shoppers have acted on at least one recommendation in the Society<br />Activation<br />44% of shoppers have checked in at one of the holiday shopping destinations<br />Influence<br />On average, each Society member either completed or re-recommended 3.3 recommendations<br />Reach<br />75, 000 people have viewed recommendations from the Society that has been shared out to Facebook and Twitter<br />May 2011 | Slide 6 of 6 <br />

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