SoLoMo Summit - Madrid

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A copy of the presentation given by Asif R. Khan at the SoLoMo Summit in Madrid - May 29th

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SoLoMo Summit - Madrid

  1. 1. @AsifRKhan @TheLBMA#SoLoMoSummitPresented by: Asif R. Khan
  2. 2. The Location Based Marketing Association is an international, not-for-profitgroup dedicated to fostering research, education and collaborative innovationat the intersection of people, places and media.We live at the intersection of:PEOPLE, PLACES & MEDIAFormed in 2010, 600+ members with chapters in:Toronto, Montreal, New York, San Francisco, AtlantaSeattle, Amsterdam, Berlin, London, Singapore
  3. 3. Let’s Start With A Little FunSony Ericsson – Someone Stole My Mayorship – UShttps://www.youtube.com/watch?v=yQekS1eCjvA
  4. 4. WHAT IS A PLACE ?
  5. 5. Total of:102 000 000 PlacesAccessed by:231 000 000 UsersResulting in :1 300 000 000 impressionsannuallySource:The LBMA
  6. 6. Total of:2 430 000 000 PlacesAccessed by:1 100 000 000 UsersResulting in :27 700 000 000 impressionsannually350 000 WiFi Hotspots1 500 000 Billboards6 000 000 Digital Screens2 300 000 000 TV SetsSource:The LBMA
  7. 7. Total of:53 630 000 000 PlacesAccessed by:4 000 000 000 UsersResulting in :110 000 000 000 impressionsannually350 000 WiFi Hotspots1 500 000 Billboards6 000 000 Digital Screens2 300 000 000 TV Sets1 200 000 000 Vehicles6 000 000 000 Mobile Phones44 000 000 000 App DownloadsSource:The LBMA
  8. 8. The challenge for brands
  9. 9. 85%Of all data has a location element
  10. 10. The Intersection of People, Places & MediaSTARHUB MUSICAL FITTING ROOMShttp://www.youtube.com/watch?v=IJkRtnfNCo4
  11. 11. 1. Augmented Reality
  12. 12. 2. Nobody cares about badges
  13. 13. 3a. Not Just Gamification AnymoreMeatpack – Retail HiJack App – Guatemalahttps://www.youtube.com/watch?v=CekUwaPKUUM
  14. 14. 91% of people said they werepositive about receiving 3rdparty messages via O295% of all SMS messages are readwithin 3 minutes4. Push – In App and SMS
  15. 15. 5. Indoor Location
  16. 16. 6. Taking The Store To The People
  17. 17. 7. Location + IPParking Douche App – Russiahttp://www.youtube.com/watch?v=BH5AWAO5qRw
  18. 18. 8. When Location Benefits All
  19. 19. 8a. When Location Benefits AllNCDV Drag Me Awayhttps://www.youtube.com/watch?v=EEKC-Yu-LeQ
  20. 20. 9. Don’t Forget About Audio Either
  21. 21. 10. Who Needs Mobile To Leverage Location?Dominos Pizza - Brazilhttps://www.youtube.com/watch?v=DgJef5ZgeiQ
  22. 22. Thinking Ahead: Location = Data
  23. 23. Key Takeaways“A place is wherever you are right now”“It’s not only about hyper-local, but really about hyper-relevance”“LBM is not only about mobile, but the integration ofmedia around places”
  24. 24. ASIF R. KHAN - Founder & PresidentAsif@TheLBMA.com@AsifRKhan @TheLBMA

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