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Case StudyIntercontinental Hotels Group<br />Follow us on Twitter @theLBMA<br />www.thelbma.com<br />May 2011  |  Slide 1 ...
CLIENT OVERVIEW<br />About IHG<br />Largest hotel company in the world<br />Operates 4,500 hotels worldwide<br />8 differe...
Campaign OVERVIEW<br />Campaign<br />Background<br />IHG aware that location-based services<br />becoming popular among gu...
How it worked<br />@cglace Thanks for checking in at Holiday Inn! Get up to 20% off your next booking.  http://bit.ly/dizB...
Campaign Results<br />Campaign Length: Six weeks between July and September 2010<br />Delivered Messages: 4,900<br />Retwe...
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PlacePunch Case Study

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A brief overview of the use of PlacePunch location services for the Intercontinental Hotel Group

Published in: Technology
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Transcript of "PlacePunch Case Study"

  1. 1. Case StudyIntercontinental Hotels Group<br />Follow us on Twitter @theLBMA<br />www.thelbma.com<br />May 2011 | Slide 1 of 5 <br />
  2. 2. CLIENT OVERVIEW<br />About IHG<br />Largest hotel company in the world<br />Operates 4,500 hotels worldwide<br />8 different hotel brands<br />United States HQ: Atlanta<br />May 2011 | Slide 2 of 5 <br />
  3. 3. Campaign OVERVIEW<br />Campaign<br />Background<br />IHG aware that location-based services<br />becoming popular among guests.<br />Wanted to “test the waters” and connect with guests through check-ins.<br />Solution: Deliver highly-relevant Tweets to guests from IHG’s branded Twitter account when guests check-in into an IHG hotel property<br />Messages: Divided equally among “Goodwill” and “Promotional”<br />May 2011 | Slide 3 of 5 <br />
  4. 4. How it worked<br />@cglace Thanks for checking in at Holiday Inn! Get up to 20% off your next booking. http://bit.ly/dizBqO<br />@adams472 Thanks for checking in w/ Holiday Inn! We’re really glad you chose to stay with us! Enjoy your stay!<br />May 2011 | Slide 4 of 5 <br />
  5. 5. Campaign Results<br />Campaign Length: Six weeks between July and September 2010<br />Delivered Messages: 4,900<br />Retweets: 100+<br />CTR: 10x email & banner ads<br />Key Learnings:<br />Goodwill messages valuable for generating customer affinity and retweets.<br />Promotional messages have high CTR and can generate real revenue when tied to proper landing page.<br />May 2011 | Slide 5 of 5 <br />
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