www.TheLBMA.com
22   Million O2 customers
6.5m
We put the customer at the heart of our thinking                       95% of all SMS messages are read within 3          ...
We put the customer at the heart of our thinking                       95% of all SMS messages are read within 3          ...
Location messaging drives engagement    McDonalds used location based messaging to encourage people to play    Monopoly Tr...
Starbucks case study                   •  14% redeemed the offer during the 3 month                      period           ...
Summer Film ProgramGeo-targeting around selected UK Asda, Tesco & Sainsburys Supermarket stores, 18+                      ...
Marks and Spencer case studyObjective:•  M&S wanted to drive customers in store to   take up the 15% off clothing offerSol...
The Co-operative Food/Coca Cola case studyObjective:•  Co-op wanted to inform customers of where their nearest   store was...
The Co-operative Food – Mars promotion •  Campaign start date - 14th September •  MMS / SMS sent to targeted audience:    ...
House of Fraser case study Objective: •  House of Fraser wanted to drive customers in    store to take up the £5 off £50 s...
L’Oreal/Superdrug case studyObjective:  •  To drive customers into Superdrug stores and take up the L’Oreal,       two for...
Tesco case study – Location targetedObjective:•  Tesco wanted to raise awareness of customers’ nearest   Catalogue Shop or...
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O2 Media Case Study

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O2 Media Case Study

  1. 1. www.TheLBMA.com
  2. 2. 22 Million O2 customers
  3. 3. 6.5m
  4. 4. We put the customer at the heart of our thinking 95% of all SMS messages are read within 3 minutes Mobile Squared events page – September 2011 “I get 2 to 3 offers a week… I actually want more”91% of people said they were positive about receiving 3rd Ben, party messages via O2 O2 More Source: CSI Score Q3 2010
  5. 5. We put the customer at the heart of our thinking 95% of all SMS messages are read within 3 minutes Mobile Squared events page – September 2011 “I get 2 to 3 offers a week… I actually want more”91% of people said they were positive about receiving 3rd Ben, party messages via O2 O2 More Source: CSI Score Q3 2010
  6. 6. Location messaging drives engagement McDonalds used location based messaging to encourage people to play Monopoly Triple Play promotion 54% went to McDonald’s post receipt
  7. 7. Starbucks case study •  14% redeemed the offer during the 3 month period •  93% recall of message.23% said they •  1/3 said increased purchase intentwould redeem •  77% positive rating for O2 More the offer
  8. 8. Summer Film ProgramGeo-targeting around selected UK Asda, Tesco & Sainsburys Supermarket stores, 18+ YAH Campaign
  9. 9. Marks and Spencer case studyObjective:•  M&S wanted to drive customers in store to take up the 15% off clothing offerSolution:•  O2 sent location based messages to customers within ½ a mile of any M&S store, providing the details of the offer and a code to redeem the offer•  Customers were able to show the message in store with the code, to redeem the offer and staff at M&S were able to track redemptions.
  10. 10. The Co-operative Food/Coca Cola case studyObjective:•  Co-op wanted to inform customers of where their nearest store was and to drive customers in store to collect their free product•  Coca Cola wanted to offer customers a free bottle of Dr Pepper on request after receiving the messageSolution:•  O2 sent location based messages to customers within ½ a mile of any Co-operative Food, providing the street address of their nearest Co-op and details of the free gift.•  Customers were able to show their message in store to a member of staff to collect their free bottle of Dr Pepper.
  11. 11. The Co-operative Food – Mars promotion •  Campaign start date - 14th September •  MMS / SMS sent to targeted audience: Customers within 0.5 miles of a Co-op Food store
  12. 12. House of Fraser case study Objective: •  House of Fraser wanted to drive customers in store to take up the £5 off £50 spend offer Solution: •  O2 sent location based messages to customers within ½ a mile of any House of Fraser store providing the details of the offer and a code to redeem the offer •  Customers were able to show the message in store with the code, to redeem the offer and staff at House of Fraser were able to track redemptions.
  13. 13. L’Oreal/Superdrug case studyObjective: •  To drive customers into Superdrug stores and take up the L’Oreal, two for one, offerSolution: •  We sent an SMS to women aged 18 to 34 years old within 0.5 miles of a Superdrug with a Buy 1 get 1 free offer from L’Oreal •  Customers could go in store to redeem the offer without using any redemption mechanic
  14. 14. Tesco case study – Location targetedObjective:•  Tesco wanted to raise awareness of customers’ nearest Catalogue Shop or Order and Collect Store and to drive these customers in store to take up the offer of £5 off a £50 spendSolution:•  O2 looked up all customer postcodes and selected those who lived within a 10 mile radius of one of the stores•  Customers were sent an SMS detailing the offer and the street address of where their nearest store is
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