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LBMA - Retail RAMP Conference Deck

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Slide deck presented at the Fall RetailRAMP conference for the hyper-local panel.

Slide deck presented at the Fall RetailRAMP conference for the hyper-local panel.

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  • 1. Presented by: @AsifRKhan #RetailRAMP #TheLBMA
  • 2. The Location Based Marketing Association is an international, not-for-profitgroup dedicated to fostering research, education and collaborative innovation at the intersection of people, places and media. We live at the intersection of: PEOPLE, PLACES & MEDIA Formed in 2010, 550+ members with chapters in: Toronto, Montreal, New York, San Francisco, Atlanta Amsterdam, London, Singapore
  • 3. LBMA CURRENT STATS VIDEOContact: asifkhan@thelbma.com to request access
  • 4. The challenge for marketers
  • 5. The Evolution of Check-ins
  • 6. The Evolution of Check-ins
  • 7. The Evolution of Check-ins
  • 8. 1. Payments + Augmented Reality
  • 9. 2. What Is A Location?SINGAPORE – STARHUB MUSICAL FITTING ROOMS http://www.youtube.com/watch?v=IJkRtnfNCo4
  • 10. 3. When Location Benefits All
  • 11. 4. Not Just Gamification Anymore
  • 12. 5. Taking The Store To The People
  • 13. 6. Creating ExperiencesKOREA’s E-MART – SHADOW QR CODE CAMPAIGN VIDEO http://www.youtube.com/watch?v=1N6EdgN3FUU
  • 14. RAMON DE LEONDOMINO’S PIZZA@Ramon_DeLeonBJ EMERSONTASTI D-LITE@BJ_Emerson ASIF R. KHAN THE LBMA @AsifRKhanERICA MCCLENNYEXPION@EricaMcClennyGREG MCALLISTERPUSHPOINT MOBILE@Push_Point