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LBMA - Punchcard Case Study

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A short case study from LBMA member Punchcard

A short case study from LBMA member Punchcard

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  • 1. REAPING THE BENEFITS …one punch at a time. OF LOYALTY….
  • 2. Reaping the Benefits of Loyalty…… o n e  ste p   at   a   t i m e ACCORDING TO ASIF R. KHAN THE FOUNDER & PRESIDENT - THE LBMA…
  • 3. Reaping the Benefits of Loyalty…… o n e  ste p   at   a   t i m e Location‐based marketing is quickly  evolving.  For many small and medium  businesses like Fresco, investments in  digital offer and loyalty programs  represent a unique opportunity to  draw in new customers while building  a better relationship with existing  ones. (Asif Khan, The LBMA)
  • 4. Reaping the Benefits of Loyalty…… o n e  ste p   at   a   t i m e While services like Groupon and LivingSocial  can do wonders to reach a new audience, they  often ignore the on‐going relationship.   Punchcards digital platform is like a blast  from the past.  It harkens back to a  time when  customer service, and loyalty mattered most,  and yet brings new insights into the customer  around frequency, time of day and basket size  that is simply hard to match. (Asif Khan, The LBMA)
  • 5. Reaping the Benefits of Loyalty…… o n e  ste p   at   a   t i m e ACCORDING TO ANDY STEUER OF PUNCHCARD…
  • 6. Reaping the Benefits of Loyalty…… o n e  ste p   at   a   t i m e For the first time ever, Punchcard brings an  affordable mobile marketing solution to brick and  mortar local businesses. Whereby we have taken the best practices from online  marketing, such as marrying consumer purchase data with consumer social profiles to make it easy for local businesses  to effectively mine that data, and re‐acquire consumers  efficiently to drive profits and cash flow. (Andy Steuer of Punchcard)
  • 7. Reaping the Benefits of Loyalty…… o n e  ste p   at   a   t i m e Punchcard provides the ability for a local  business to have an on‐going dialogue with  their customers by pushing messages and offers  to consumers mobile phones in real time based  on their purchase preferences, and incentivise  consumers to increase their purchase  frequency, and increase their average order  values. (Andy Steuer of Punchcard)
  • 8. Reaping the Benefits of Loyalty…… o n e  ste p   at   a   t i m e BEFORE PUNCHCARD…1. Building  2. Beginning in mid‐ 3. Average visit  business in the  February 2012,  was 1.5 times  local community  Fresco’s average  per month order was $25,  of Hermon;  ranging between  trying to get the  $6 and $59 per  word out locally visit
  • 9. Reaping the Benefits of Loyalty…… o n e  ste p   at   a   t i m e Local commerce is the fabric of our economy, and Punchcard  enables local merchants to compete more effectively, and  build stronger relationships with their consumers. At the same time, consumers get rewarded from businesses they love and  for being the great customers that they are by shopping locally.  Everyone in  the ecosystem benefits.  Its a win‐win.  (Andy Steuer of Punchcard)
  • 10. Reaping the Benefits of Loyalty…… o n e  ste p   at   a   t i m e In this economy, Punchcard is the solution that millions of local  businesses can now use to better understand their customers,  and automatically remarket to them to get consumers to come  back again and again.  For consumers, it means more relevant  messages and offers from businesses that they love, which leads  to higher conversion rates on their own terms while theyre out  and about. Punchcard works at over 15 million locations  nationwide, so consumers can use Punchcard  anywhere and start earning rewards today. (Andy Steuer of Punchcard)
  • 11. Reaping the Benefits of Loyalty…… o n e  ste p   at   a   t i m e GROWING ORGANICALLY WITH FRESCO… From mid‐February to mid‐May, Fresco has:  Significantly increased the number of active consumers to  155 regular, returning customers…and growing!!!  Average has grown 28% from $25 to $32…and continues to  grow.  Basket values now range between $15 and $155…and are  expanding!  Average visit has increased to 2.4 times per month
  • 12. Reaping the Benefits of Loyalty…… o n e  ste p   at   a   t i m e
  • 13. Reaping the Benefits of Loyalty… … o n e  ste p   at   a   t i m eIn an effort to serve the community better, Fresco has expanded their product selection to include a robust selection of organic, gluten‐free and grass fed meats. They are increasing their ability to target and grow these segments.
  • 14. Reaping the Benefits of Loyalty…… o n e  ste p   at   a   t i m e HARNESSING THE POWER OF BUSINESS INTELLIGENCE We use Punchcard’s online tools  to discover what our customer  base is looking for and the trends  within their thought process for  new merchandise.  We leverage  this knowledge base to enable  our purchasing power and bring  Jon Murga, Owner products that are relevant to our  customers.
  • 15. THIS CASE-STUDY WAS KINDLY SUPPLIED BY THE LOCATION BASED MARKETING ASSOCIATION (LBMA) – A PARTNER OF M FOR MOBILE. Asif R. Khan For more information visit the website thelbma.com or contact ASIF KHAN Founder & President (details on the right)- Location Based Marketing Association THE LBMA’S MISSION: +1 (416) 564-4820 asif@thelbma.com @AsifRKhan @TheLBMA THE LOCATION BASED MARKETING ASSOCIATION IS A INTERNATIONAL GROUP DEDICATED TO FOSTERING RESEARCH, EDUCATION AND COLLABORATIVEINNOVATION AT THE INTERSECTION OF PEOPLE, PLACES AND MEDIA. OUR GOAL IS SIMPLE; TO EDUCATE, SHARE BEST PRACTICES, ESTABLISH GUIDELINES FORGROWTH AND TO PROMOTE THE SERVICES OF MEMBER COMPANIES TO BRANDS AND OTHER CONTENT-RELATED PROVIDERS.MEMBERS OF THE LBMA INCLUDE RETAILERS, AGENCIES, ADVERTISERS, MEDIA BUYERS, SOFTWARE AND SERVICES PROVIDERS, AND WIRELESS COMPANIES.SIMPLY PUT, WE WANT TO HELP THOSE ENGAGING LOCATION-BASED SERVICES BE AS SUCCESSFUL AS POSSIBLE