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@AsifRKhan @TheLBMA
The Location Based Marketing Association is an international, not-for-profitgroup dedicated to fostering research, educati...
WHAT IS A PLACE ?
Source: The LBMATotal of:102 000 000 PlacesAccessed by:231 000 000 UsersResulting in :1 300 000 000 impressionsannually
Source: The LBMATotal of:2 430 000 000 PlacesAccessed by:1 100 000 000 Users          350 000 WiFi HotspotsResulting in : ...
Source: The LBMATotal of:53 630 000 000 PlacesAccessed by:4 000 000 000 Users           350 000 WiFi HotspotsResulting in ...
The challenge for marketers
Location of thephone
Location of the phoneLocation of the screen
Location of the phoneLocation of the screenLocation of home. Location of nearest store.Location of alternative stores.Loca...
1. Payments + Augmented Reality
2. What Is A Location?     STARHUB MUSICAL FITTING ROOMShttp://www.youtube.com/watch?v=IJkRtnfNCo4
3. When Location Benefits All
4. Not Just Gamification Anymore
5. Taking The Store To The People
6. The Re-Emergence Of SMS        91% of people said they were         positive about receiving 3rd           party messag...
7. Content Is King, But Context Is The Advisor
8. Connect Media Together
9. The Re-Invention of Search
10. Bridging Social & Location
11. Creating Memorable Experiences            EMART SHAWDOW QR CODE   http://www.youtube.com/watch?v=Z0Npq6Hgp2M
12. Location is About Data
Key Takeaways“A place is wherever you are right now”“It’s not only about hyper-local, but really about hyper-relevance”“LB...
LBMA Presentation - LSS 2012
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LBMA Presentation - LSS 2012

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Presentation delivered by Asif Khan at the Local Social Summit 2012 in London.

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Transcript of "LBMA Presentation - LSS 2012"

  1. 1. @AsifRKhan @TheLBMA
  2. 2. The Location Based Marketing Association is an international, not-for-profitgroup dedicated to fostering research, education and collaborative innovation at the intersection of people, places and media. We live at the intersection of: PEOPLE, PLACES & MEDIA Formed in 2010, 550+ members with chapters in: Toronto, Montreal, New York, San Francisco, Atlanta Amsterdam, London, Singapore
  3. 3. WHAT IS A PLACE ?
  4. 4. Source: The LBMATotal of:102 000 000 PlacesAccessed by:231 000 000 UsersResulting in :1 300 000 000 impressionsannually
  5. 5. Source: The LBMATotal of:2 430 000 000 PlacesAccessed by:1 100 000 000 Users 350 000 WiFi HotspotsResulting in : 1 500 000 Billboards27 700 000 000 impressions 6 000 000 Digital Screensannually 2 300 000 000 TV Sets
  6. 6. Source: The LBMATotal of:53 630 000 000 PlacesAccessed by:4 000 000 000 Users 350 000 WiFi HotspotsResulting in : 1 500 000 Billboards 1 200 000 000 Vehicles110 000 000 000 impressions 6 000 000 Digital Screens 6 000 000 000 Mobile Phonesannually 2 300 000 000 TV Sets 44 000 000 000 App Downloads
  7. 7. The challenge for marketers
  8. 8. Location of thephone
  9. 9. Location of the phoneLocation of the screen
  10. 10. Location of the phoneLocation of the screenLocation of home. Location of nearest store.Location of alternative stores.Location of products. Location of competitor’sproducts. Location of friends. Location ofeverything
  11. 11. 1. Payments + Augmented Reality
  12. 12. 2. What Is A Location? STARHUB MUSICAL FITTING ROOMShttp://www.youtube.com/watch?v=IJkRtnfNCo4
  13. 13. 3. When Location Benefits All
  14. 14. 4. Not Just Gamification Anymore
  15. 15. 5. Taking The Store To The People
  16. 16. 6. The Re-Emergence Of SMS 91% of people said they were positive about receiving 3rd party messages via O2 95% of all SMS messages are read within 3 minutes
  17. 17. 7. Content Is King, But Context Is The Advisor
  18. 18. 8. Connect Media Together
  19. 19. 9. The Re-Invention of Search
  20. 20. 10. Bridging Social & Location
  21. 21. 11. Creating Memorable Experiences EMART SHAWDOW QR CODE http://www.youtube.com/watch?v=Z0Npq6Hgp2M
  22. 22. 12. Location is About Data
  23. 23. Key Takeaways“A place is wherever you are right now”“It’s not only about hyper-local, but really about hyper-relevance”“LBM is not only about mobile, but the integration of media around places”
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