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LBMA Presentation - LSS 2012

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Presentation delivered by Asif Khan at the Local Social Summit 2012 in London.

Presentation delivered by Asif Khan at the Local Social Summit 2012 in London.

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  • 1. @AsifRKhan @TheLBMA
  • 2. The Location Based Marketing Association is an international, not-for-profitgroup dedicated to fostering research, education and collaborative innovation at the intersection of people, places and media. We live at the intersection of: PEOPLE, PLACES & MEDIA Formed in 2010, 550+ members with chapters in: Toronto, Montreal, New York, San Francisco, Atlanta Amsterdam, London, Singapore
  • 3. WHAT IS A PLACE ?
  • 4. Source: The LBMATotal of:102 000 000 PlacesAccessed by:231 000 000 UsersResulting in :1 300 000 000 impressionsannually
  • 5. Source: The LBMATotal of:2 430 000 000 PlacesAccessed by:1 100 000 000 Users 350 000 WiFi HotspotsResulting in : 1 500 000 Billboards27 700 000 000 impressions 6 000 000 Digital Screensannually 2 300 000 000 TV Sets
  • 6. Source: The LBMATotal of:53 630 000 000 PlacesAccessed by:4 000 000 000 Users 350 000 WiFi HotspotsResulting in : 1 500 000 Billboards 1 200 000 000 Vehicles110 000 000 000 impressions 6 000 000 Digital Screens 6 000 000 000 Mobile Phonesannually 2 300 000 000 TV Sets 44 000 000 000 App Downloads
  • 7. The challenge for marketers
  • 8. Location of thephone
  • 9. Location of the phoneLocation of the screen
  • 10. Location of the phoneLocation of the screenLocation of home. Location of nearest store.Location of alternative stores.Location of products. Location of competitor’sproducts. Location of friends. Location ofeverything
  • 11. 1. Payments + Augmented Reality
  • 12. 2. What Is A Location? STARHUB MUSICAL FITTING ROOMShttp://www.youtube.com/watch?v=IJkRtnfNCo4
  • 13. 3. When Location Benefits All
  • 14. 4. Not Just Gamification Anymore
  • 15. 5. Taking The Store To The People
  • 16. 6. The Re-Emergence Of SMS 91% of people said they were positive about receiving 3rd party messages via O2 95% of all SMS messages are read within 3 minutes
  • 17. 7. Content Is King, But Context Is The Advisor
  • 18. 8. Connect Media Together
  • 19. 9. The Re-Invention of Search
  • 20. 10. Bridging Social & Location
  • 21. 11. Creating Memorable Experiences EMART SHAWDOW QR CODE http://www.youtube.com/watch?v=Z0Npq6Hgp2M
  • 22. 12. Location is About Data
  • 23. Key Takeaways“A place is wherever you are right now”“It’s not only about hyper-local, but really about hyper-relevance”“LBM is not only about mobile, but the integration of media around places”