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LBMA Montreal Launch Deck

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A copy of the slides presented by LBMA founder Asif Khan at the June 7th launch of the LBMA in Montreal

A copy of the slides presented by LBMA founder Asif Khan at the June 7th launch of the LBMA in Montreal

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  • 1. Presented by: @AsifRKhan @TheLBMA
  • 2. The Location Based Marketing Association is an international, not-for- profit group dedicated to fostering research, education and collaborative innovation at the intersection of people, places and media. We live at the intersection of: PEOPLE, PLACES & MEDIA Formed in 2010, 450+ members with chapters in: Toronto, Montreal, New York, San Francisco, Amsterdam, London, Singapore
  • 3. Includes participation in weekly podcasts, Twitter, LinkedIn and Facebook Groups, Case Studies, blog postings, research, events and so much more
  • 4. A location-based service (LBS) is Location-based marketing (LBM)an information and entertainment bridges the gap between all formsservice, accessible with mobile of marketing media. Inclusive ofdevices through the mobile network social media, internet, out-of-and utilizing the ability to make use home, and real life interaction. It isof the geographical position of the about the integration of media tomobile device influence people in specific places Wikipedia The LBMA
  • 5. Source: TNS/Kanter Group
  • 6. Source: TNS/Kanter Group
  • 7. Location of thephone.
  • 8. Location of the phone.Location of the screen.
  • 9. Location of the phone.Location of the screen.Location of home. Location of nearest store.Locationof alternative stores. Location of product. Locationof competitor’s products. Location of friends.Location of consumption.
  • 10. Tram Sightseeing App by Västtrafikhttp://www.youtube.com/watch?v=zUl8c2ItyPk
  • 11. The Volkswagen Beetle. Juiced Uphttp://www.youtube.com/watch?v=KRA0SZhKNyo
  • 12. • Magic Places• NFC = BUMP• Unlock Levels• Local Leaderboards
  • 13. Granata Pet Snack Check - Foursquare Campaign http://www.youtube.com/watch?v=WxHXAFaaBqo
  • 14. STARHUB MUSICAL FITTING ROOMShttp://www.youtube.com/watch?v=HFmvxm-KDfQ
  • 15. •  A place is wherever you are right now•  Every person, place and thing will be geo-addressable and have a geo-relationship to everything else.•  LBM is not only about mobile, but the integration of media around places
  • 16. ASIF R. KHAN - Founder & President ASIF@THELBMA.COM @AsifRKhan or @TheLBMA