The Location Based Marketing Association is an international, not-for- profit group dedicated to fostering research, education and collaborative innovation at the intersection of people, places and media. We live at the intersection of: PEOPLE, PLACES & MEDIA Formed in 2010, 450+ members with chapters in: Toronto, Montreal, New York, San Francisco, Amsterdam, London, Singapore
Includes participation in weekly podcasts, Twitter, LinkedIn and Facebook Groups, Case Studies, blog postings, research, events and so much more
A location-based service (LBS) is Location-based marketing (LBM)an information and entertainment bridges the gap between all formsservice, accessible with mobile of marketing media. Inclusive ofdevices through the mobile network social media, internet, out-of-and utilizing the ability to make use home, and real life interaction. It isof the geographical position of the about the integration of media tomobile device influence people in specific places Wikipedia The LBMA
Location of the phone.Location of the screen.Location of home. Location of nearest store.Locationof alternative stores. Location of product. Locationof competitor’s products. Location of friends.Location of consumption.
Tram Sightseeing App by Västtrafikhttp://www.youtube.com/watch?v=zUl8c2ItyPk
The Volkswagen Beetle. Juiced Uphttp://www.youtube.com/watch?v=KRA0SZhKNyo
• A place is wherever you are right now• Every person, place and thing will be geo-addressable and have a geo-relationship to everything else.• LBM is not only about mobile, but the integration of media around places
ASIF R. KHAN - Founder & President ASIF@THELBMA.COM @AsifRKhan or @TheLBMA