Case Study - FrontFlip + McDonald's

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  • 1. Case-Study: How McDonalds used MobileEngagement Platform Front Flip to promote anew product and reward customer’s in-store This case-study was kindly supplied by the Location Based Marketing Association (LBMA) – A partner of M In for Mobile for the “Mobile association Engagement in Retail” event (Sept with 13-14, Denver) For more information visit: www.mformobile.com/retailusa
  • 2. Case-Study: H ow McDonalds used Mob ile EngagementP l a t f o r m F ro n t F l i p t o p ro m o t e a n ew p ro d u c t a n d rewa rd customer’s in-store Front Flip enables you to build strong customer relationships based on fun, trust and mutual value. Our Customer Engagement Platform is for any business, anywhere—from the shop on the corner to the global brand. With Front Flip, you’ll delight your customers with instant prizes they can redeem at your location. Then you can reach out to your customers later by sending targeted gifts to their mobile phone.
  • 3. Case-Study: H ow McDonalds used Mob ile EngagementP l a t f o r m F ro n t F l i p t o p ro m o t e a n ew p ro d u c t a n d rewa rd customer’s in-store THE PARTNERSHIP
  • 4. Case-Study: How McDonalds used Mobile EngagementP l a t f o r m F ro n t F l i p t o p ro m o t e a n ew p ro d u c t a n d rewa rd customer’s in-store Why use FrontFlip? What problem where you trying to address A: We did it to open a new way to get our customers to try our new products.  We get reports from McDonalds that tell us a percent of people that are aware of the  new product and percent that have tried the product.  We usually have much opportunity in the new trial percentange and this seemed like a great way to have the customer win the product to try.
  • 5. Case-Study: H ow McDonalds used Mob ile EngagementP l a t f o r m F ro n t F l i p t o p ro m o t e a n ew p ro d u c t a n d rewa rd customer’s in-store   What was the length/duration of the campaign period?  Number of locations covered A:Started in May and still on going.  8 locations in northern Colorado. .
  • 6. Case-Study: H ow McDonalds used Mob ile EngagementP l a t f o r m F ro n t F l i p t o p ro m o t e a n ew p ro d u c t a n d rewa rd customer’s in-store   What were the objectives/goals of the campaign A: To increase trial of new products
  • 7. Case-Study: H ow McDonalds used Mob ile EngagementP l a t f o r m F ro n t F l i p t o p ro m o t e a n ew p ro d u c t a n d rewa rd customer’s in-store   Results (did you increase foot traffic, dwell time, loyalty, etc.)  By How Much A: We did a gift campaign for our new Chocolate chip frappe and had 15% of our customer base with FrontFlip to try the product for free.  Helped increase sales of the product after the promotion was over.
  • 8. Case-Study: H ow McDonalds used Mob ile EngagementP l a t f o r m F ro n t F l i p t o p ro m o t e a n ew p ro d u c t a n d rewa rd customer’s in-store   I would recommend FrontFlip to anyone looking to increase repeat business or increase new product traffic.
  • 9. Case-Study: H ow McDonalds used Mob ile EngagementP l a t f o r m F ro n t F l i p t o p ro m o t e a n ew p ro d u c t a n d rewa rd customer’s in-store  
  • 10. Case-Study: H ow McDonalds used Mob ile EngagementP l a t f o r m F ro n t F l i p t o p ro m o t e a n ew p ro d u c t a n d rewa rd customer’s in-store  
  • 11. Case-Study: H ow McDonalds used Mob ile EngagementP l a t f o r m F ro n t F l i p t o p ro m o t e a n ew p ro d u c t a n d rewa rd customer’s in-store   This case-study was kindly supplied by the Location Based Marketing Association (LBMA) – A partner of M for Mobile for the “Mobile Engagement in Retail” event (Sept 13-14, Denver) For more information visit: www.mformobile.com/retailusa