Big Love Little Hearts Case StudyPresentation Transcript
Big Love Case StudyFourSquare www.thelbma.com June 2011 | Slide 1 of 6
About Big Love Little Hearts
Globally, 1 in 100 children will be born with a heart defect (CHD).
Half of these babies will require surgery to survive until adulthood. Unfortunately 90% of these children live in developing countries.
Big Love Little Hearts works to raise awareness and money for children around the world who cannot afford the surgery.
Big Love saves a life on average every other day.
They decided to team up with FourSquareto launch #100x100. A game dedicated to those with CHD.
June 2011 | Slide 2 of 6
About #100x100 Event Date: April 10, 2011 (100th day of the year)Purpose: Raise awareness and money for congenital heart defectsParticipating Venues: 600 locations on FourSquare throughout the US.Content: foursquare live updates, Twitter updates,Facebook statuses June 2011 | Slide 4 of 6
Example Every time someone tweeted #100x100 a donor gave $1 to the cause. Big Love would incorporate stats into their comments to add to the awareness piece. Pictures would be posted to add realism to the entire campaign June 2011 | Slide 5 of 6
Results Big Love raised $25 000 in 24 hours. Funding life saving surgery for 12 children. June 2011 | Slide 6 of 6