Big Love Little Hearts Case Study
 

Big Love Little Hearts Case Study

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Big Love Little Hearts Case Study Big Love Little Hearts Case Study Presentation Transcript

  • Big Love Case StudyFourSquare
    www.thelbma.com
    June 2011 | Slide 1 of 6
  • About Big Love Little Hearts
    • Globally, 1 in 100 children will be born with a heart defect (CHD).
    • Half of these babies will require surgery to survive until adulthood. Unfortunately 90% of these children live in developing countries.
    • Big Love Little Hearts works to raise awareness and money for children around the world who cannot afford the surgery.
    • Big Love saves a life on average every other day.
    • They decided to team up with FourSquareto launch #100x100. A game dedicated to those with CHD.
    June 2011 | Slide 2 of 6
  • About #100x100
    Event Date:  April 10, 2011 (100th day of the year)Purpose:  Raise awareness and money for congenital heart defectsParticipating Venues: 600 locations on FourSquare throughout the US.Content: foursquare live updates, Twitter updates,Facebook statuses
    June 2011 | Slide 4 of 6
  • Example
    Every time someone tweeted #100x100 a donor gave $1 to the cause.
    Big Love would incorporate stats into their comments to add to the awareness piece.
    Pictures would be posted to add realism to the entire campaign
    June 2011 | Slide 5 of 6
  • Results
    Big Love raised $25 000 in 24 hours.
    Funding life saving surgery for 12 children.
    June 2011 | Slide 6 of 6