Big Love Case StudyFourSquare<br />www.thelbma.com<br />June 2011 | Slide 1 of 6 <br />
About Big Love Little Hearts<br /><ul><li> Globally, 1 in 100 children will be born with a heart defect (CHD).
Half of these babies will require surgery to survive until adulthood. Unfortunately 90% of these children live in developing countries.
Big Love Little Hearts works to raise awareness and money for children around the world who cannot afford the surgery.
Big Love saves a life on average every other day.
They decided to team up with FourSquareto launch #100x100. A game dedicated to those with CHD.</li></ul>June 2011 | Slide 2 of 6 <br />
About #100x100<br />Event Date: April 10, 2011 (100th day of the year)Purpose: Raise awareness and money for congenital heart defectsParticipating Venues: 600 locations on FourSquare throughout the US.Content: foursquare live updates, Twitter updates,Facebook statuses <br />June 2011 | Slide 4 of 6 <br />
Example<br />Every time someone tweeted #100x100 a donor gave $1 to the cause.<br />Big Love would incorporate stats into their comments to add to the awareness piece.<br />Pictures would be posted to add realism to the entire campaign<br />June 2011 | Slide 5 of 6 <br />
Results<br />Big Love raised $25 000 in 24 hours.<br />Funding life saving surgery for 12 children.<br />June 2011 | Slide 6 of 6 <br />
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