Adcentricity Case Study

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A brief look into the digital location based Purina One campaign powered by Adcentricity.

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Adcentricity Case Study

  1. 1. Purina one Case StudyAdcentricity<br />www.thelbma.com<br />August 2011 | Slide 1 of 5 <br />
  2. 2. Adcentricity Background<br /><ul><li>Location Based Digital Ad Network powered by AdVenue.
  3. 3. Provides opportunity to engage a monthly audience of 555MM consumers in HD quality.
  4. 4. Utilize standard and complex hypertargeting to deliver advertiser messages to venues and screens that meet their target audience profiles.</li></ul>August 2011 | Slide 2 of 5 <br />
  5. 5. Campaign OVERVIEW<br /><ul><li>Purina ran a 15 sec ad on 305 screens in Walmart Smart locations within a 10- mile radius around city centers.
  6. 6. Advertised its Purina One brand exclusively in Walmart.
  7. 7. Special in-store displays were served as a complement to the ad campaign on the network.</li></ul>August 2011 | Slide 3 of 5 <br />
  8. 8. Campaign objectives<br />To introduce revitalized branding and packaging to the Canadian market<br />Increase sales in both “full grown” and “puppy” categories<br />August 2011 | Slide 4 of 5 <br />
  9. 9. Campaign Results<br />Campaign Length: Dec. 2010- Feb. 2011<br />Number of active shoppers: 1 million<br />Ad plays: 6, 148, 800 Impressions: 8, 705, 312<br />During and after the campaign, Purina achieved a double digit sales lift.<br />August 2011 | Slide 5 of 5 <br />

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