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4sqday case study

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A good look at how Foursquare used ScreenScape to make their event digital.

A good look at how Foursquare used ScreenScape to make their event digital.

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  • 1. 4Sqday Case StudyScreenScape
    www.thelbma.com
    June 2011 | Slide 1 of 6
  • 2. About Screenscape
    • ScreenScape is the first community-based digital signage network
    • 3. ScreenScape is used for digital signage, media distribution, and advertising
    • 4. ScreenScape is a software-as-a-service (SaaS) platform, enabling members to turn any Internet-connected computer or screen into a dynamic digital display
    • 5. Companies can easily access, create, share and update content, while keeping the total cost of ownership low
    • 6. Members of ScreenScape form a collaborative community, which acts as a shared resource for content creation, exchange, cross-promotion and advertising revenue
    June 2011 | Slide 2 of 6
  • 7. Screenscape background
    In the fall of 2010 ScreenScape became the first digital signage platform to include support for leading location-based marketing service foursquare. Using the new feature members could now:
    Promote their use of foursquare
    Remind foursquare users to check-in and build credibility as check-ins rise.
    Promote a number of unique specials in the same venue
    Recognize the mayor of their venue
    Acknowledge foursquare users when they arrive onsite.
    Coordinate the efforts of multiple foursquare venues as in a retail network.
    June 2011 | Slide 3 of 6
  • 8. 4sqday 2011
    Chris Thompson from aboutfoursquare.com teamed up with Mark Hemphill from ScreenScape to develop a ScreenScape group for aboutfoursquare and a digital display platform for 4sqday 2011.
    Event Date:  April 16, 2011Purpose:  Global Link-up PartyParticipating Venues: 13 venues in North America, Netherlands, Hong Kong and IndiaContent: foursquare live-to-screen Instagram photo stream, live-to-screen Twitter updates, YouTube videos, messages from 4sqday organizers, ads for Sponsors, general 4sqday content
    June 2011 | Slide 4 of 6
  • 9. Anecdotes/ Feedback
    @4sqcincy, out of Cincinnati OH, turned their 4sqday party into a drive for the local food bank, displaying content from the food bank on their ScreenScape screen and handing out foursquare goodies in return for donations
    @4sqMOCO, out of Montgomery County MD, says “@4sqCincy many people asked about @ScreenScape I hope our 1-day free use will generate future revenue for this great company!”
    @4sqhk, out of Hong Kong, says “thank you so much! Your @foursquare widget made a huge difference! Look forward to using Screenscape again soon!!”
    From Toronto -- “Testing out the new @screenscape set up at #4sqdayYYZ - looks hot! Thanks to ScreenScape for their help!”
    Chris Thompson -- “Very simple to put together, building content into the ScreenScape presentation was super easy”
    Chris Thompson re Cincinnati gathering -- “The display was VERY WELL received. People loved the variety of content that it was able to pull in. We took one picture, posted it to Instagram and had it on the display literally five seconds after it was uploaded, which amazed everyone in the room.”
    June 2011 | Slide 5 of 6
  • 10. Why is it Significant?
    This live experiment demonstrated the following:
    How place-based media can be used to create a coordinated media network that blends both centrally-authored (broadcast) and locally-authored content and spans dozens of sites globally.
    How quickly and easily a coordinated media network can be planned and deployed.
    How social media integration points can make forcompelling messaging and a high degree ofengagement.
    How cost-effective it is to create a coordinatedmedia network in this fashion. Many hands make light work.
    How location-based media is inherently democraticin nature.
    How location-based media can spur spontaneous acts of viral marketing.
    How simultaneous meet-ups could be connected and enhanced through place-based media.
    June 2011 | Slide 6 of 6