SlideShare a Scribd company logo
1 of 66
NOM NOM NOM
THE
KARCHER
GROUP
+ WEB MARKETING: BE UNCONVENTIONAL
WEB
MARKETING:
1. HOW IT‟S CHANGING
2. CONVENTIONAL VS UNCONVENTIONAL
3. WEB MARKETING “DA PIZZA PIE”
4. WHAT DA PIZZA HAS TO DO WITH WEB MARKETING
5. WRAP SESSION
1.
How Marketing
is Changing
I can't remember when you weren't there


    Mr. Kenny
When I didn't care for anyone but you
I swear we've been through everything there is
Can't imagine anything we've missed
Can't imagine anything the two of us can't do


    Rodgers
Through the year, you've never let me down
You turned my life around, the sweetest days I've found
I've found with you ... Through the years


    y’all…
I've never been afraid, I've loved the life we've made
And I'm so glad I've stayed, right here with you
Through the years

I can't remember what I used to do
Who I trusted whom, I listened to before
I swear you've taught me everything I know
Can't imagine needing someone so
But through the years it seems to me
I need you more and more

Through the years, through all the good and bad
I knew how much we had, I've always been so glad
To be with you ... Through the years
The Web Marketing Umbrella
The Web Marketing Umbrella
The Web Marketing Umbrella
The Web Marketing Umbrella
The Web Marketing Umbrella
THE
OLD
WAY
+ IT‟S NOT
ABOUT THE
CHANNEL
+ GOOD
MARKETING
TRANSCENDS
CHANNEL
UNDERSTANDING
    AUTHENTICITY
+   INTEGRATION
    SUCCESS
       +
REGAIN CONTROL
2.
CONVENTIONAL VS.
UNCONVENTIONAL
+ CONVENTIONAL
 • Safe           • Expected
 • Easy           • Fearful
 • Quick          • Cliché
 • Traditional    • Fragmented
 • Comfortable
 • Unquestioned
+UNCONVENTIONAL
 • Educated      • Energy
 • Creative      • Thrilling
 • Curious       • Aggressive
 • Mysterious    • Adventurous
 • Fascinating   • Surprising
 • Informative   • Integrated
 • Effort
+ YOUR
APPROACH TO
THE WEB
We‟ve always done
it this way VS.
Asking why?
Fear of Ideas VS.
Being an Idea Factory
Vendor VS. Partner
Gut feel VS.
Measurement
Sloppy Web Presence
VS.
Perfection at Launch
Style VS.
Style and Substance
ROI Nebulous VS.
ROI Measured
Easy Road VS.
Right Road
Having a website VS.
Doing business online
IT‟S NO LONGER LINEAR
The Web Marketing Umbrella
+ Tell them, tell them
  what you told
  them, tell them again.
+ Tell the „right‟ them,
Tell them about it „clearly‟,
tell them how it‟s „relevant‟
3.
WEB MARKETING
“DA PIZZA PIE”
+SEO
+RANK
        VS.
CONVERT
+PPC
+BUDGET
       VS.
CONSISTENCY
&
ADJUSTMENT
EMAIL
MARKETING
 STRATEGIES
+BLAST
           VS.
      AUDIENCE
  SEGMENTATION
CONTENT
MARKETING
 STRATEGIES
+INFORMATION

   VS.
     INTENT
SOCIAL
MEDIA
STRATEGIES
The Web Marketing Umbrella
The Web Marketing Umbrella
The Web Marketing Umbrella
SOCIAL
MEDIA
STRATEGIES
+PRESENCE

PURPOSE
COMMERCE
+BUY

   VS.
 THRILL
AFFILIATE
MARKETING
+BULK

   VS.
    SPECIFIC
CONVERSION
 OPTIMIZATION
+ACCIDENT

 VS.
     ON
PURPOSE
DISPLAY
 ADVERTISING
+BORING

   VS.
 FASCINATING
CAMPAIGN
MANAGEMENT
+MULTI-CHANNEL
     VS.
CONNECTED
4.
WHAT PIZZA
HAS TO DO WITH
WEB MARKETING
The Web Marketing Umbrella
The Web Marketing Umbrella
The Web Marketing Umbrella
The Web Marketing Umbrella
The Web Marketing Umbrella
+BE UNCONVENTIONAL
  VS. RELENTLESSLY
   UNCONVENTIONAL
The Web Marketing Umbrella
THANK
YOU

Any Questions?
Josh Gordon • jgordon@tkg.com

More Related Content

Viewers also liked

How UX Design Has Changed The World
How UX Design Has Changed The WorldHow UX Design Has Changed The World
How UX Design Has Changed The WorldBuiltByHQ
 
UX Design + UI Design: Injecting a brand persona!
UX Design + UI Design: Injecting a brand persona!UX Design + UI Design: Injecting a brand persona!
UX Design + UI Design: Injecting a brand persona!Jayan Narayanan
 
Ideation in service design. Ideation methods and tools
Ideation in service design. Ideation methods and toolsIdeation in service design. Ideation methods and tools
Ideation in service design. Ideation methods and toolsKatarzyna Młynarczyk
 
Lean Product Management
Lean Product ManagementLean Product Management
Lean Product ManagementMelissa Perri
 
Lean UX in Startups - Agile Experience Design Meetup
Lean UX in Startups - Agile Experience Design MeetupLean UX in Startups - Agile Experience Design Meetup
Lean UX in Startups - Agile Experience Design MeetupMelissa Perri
 
Designing MVP Experiments
Designing MVP ExperimentsDesigning MVP Experiments
Designing MVP ExperimentsMelissa Perri
 
Integrating Lean Startup - Lean UX 2014
Integrating Lean Startup - Lean UX 2014Integrating Lean Startup - Lean UX 2014
Integrating Lean Startup - Lean UX 2014Melissa Perri
 
Designing To Learn: Creating Effective MVP Experiments - Lean UX NYC 2014
Designing To Learn: Creating Effective MVP Experiments - Lean UX NYC 2014Designing To Learn: Creating Effective MVP Experiments - Lean UX NYC 2014
Designing To Learn: Creating Effective MVP Experiments - Lean UX NYC 2014Melissa Perri
 
Creating Successful MVPs in Agile Teams - Agile 2014
Creating Successful MVPs in Agile Teams - Agile 2014Creating Successful MVPs in Agile Teams - Agile 2014
Creating Successful MVPs in Agile Teams - Agile 2014Melissa Perri
 
Health Datapalooza 2014: 10 Takeaways
Health Datapalooza 2014: 10 TakeawaysHealth Datapalooza 2014: 10 Takeaways
Health Datapalooza 2014: 10 TakeawaysLuminary Labs
 
Health Tech: Here Come the Internet Kids!
Health Tech: Here Come the Internet Kids!Health Tech: Here Come the Internet Kids!
Health Tech: Here Come the Internet Kids!Luminary Labs
 
Mattermark 2nd (Final) Series A Deck
Mattermark 2nd (Final) Series A DeckMattermark 2nd (Final) Series A Deck
Mattermark 2nd (Final) Series A DeckDanielle Morrill
 
10 Key Themes from SxSW 2014
10 Key Themes from SxSW 201410 Key Themes from SxSW 2014
10 Key Themes from SxSW 2014Luminary Labs
 
2016 Digital predictions for marketing, tech, pop culture and everything in b...
2016 Digital predictions for marketing, tech, pop culture and everything in b...2016 Digital predictions for marketing, tech, pop culture and everything in b...
2016 Digital predictions for marketing, tech, pop culture and everything in b...Soap Creative
 

Viewers also liked (20)

From Paths to Sandboxes
From Paths to SandboxesFrom Paths to Sandboxes
From Paths to Sandboxes
 
What is ux?
What is ux?What is ux?
What is ux?
 
How to Innovate like start-ups!
How to Innovate like start-ups!How to Innovate like start-ups!
How to Innovate like start-ups!
 
How UX Design Has Changed The World
How UX Design Has Changed The WorldHow UX Design Has Changed The World
How UX Design Has Changed The World
 
UX Design + UI Design: Injecting a brand persona!
UX Design + UI Design: Injecting a brand persona!UX Design + UI Design: Injecting a brand persona!
UX Design + UI Design: Injecting a brand persona!
 
Ideation in service design. Ideation methods and tools
Ideation in service design. Ideation methods and toolsIdeation in service design. Ideation methods and tools
Ideation in service design. Ideation methods and tools
 
Lean Product Management
Lean Product ManagementLean Product Management
Lean Product Management
 
Lean UX in Startups - Agile Experience Design Meetup
Lean UX in Startups - Agile Experience Design MeetupLean UX in Startups - Agile Experience Design Meetup
Lean UX in Startups - Agile Experience Design Meetup
 
Designing MVP Experiments
Designing MVP ExperimentsDesigning MVP Experiments
Designing MVP Experiments
 
Integrating Lean Startup - Lean UX 2014
Integrating Lean Startup - Lean UX 2014Integrating Lean Startup - Lean UX 2014
Integrating Lean Startup - Lean UX 2014
 
What is UX?
What is UX?What is UX?
What is UX?
 
Designing To Learn: Creating Effective MVP Experiments - Lean UX NYC 2014
Designing To Learn: Creating Effective MVP Experiments - Lean UX NYC 2014Designing To Learn: Creating Effective MVP Experiments - Lean UX NYC 2014
Designing To Learn: Creating Effective MVP Experiments - Lean UX NYC 2014
 
Salesforce - AI for CRM
Salesforce - AI for CRMSalesforce - AI for CRM
Salesforce - AI for CRM
 
Creating Successful MVPs in Agile Teams - Agile 2014
Creating Successful MVPs in Agile Teams - Agile 2014Creating Successful MVPs in Agile Teams - Agile 2014
Creating Successful MVPs in Agile Teams - Agile 2014
 
Manpacks
ManpacksManpacks
Manpacks
 
Health Datapalooza 2014: 10 Takeaways
Health Datapalooza 2014: 10 TakeawaysHealth Datapalooza 2014: 10 Takeaways
Health Datapalooza 2014: 10 Takeaways
 
Health Tech: Here Come the Internet Kids!
Health Tech: Here Come the Internet Kids!Health Tech: Here Come the Internet Kids!
Health Tech: Here Come the Internet Kids!
 
Mattermark 2nd (Final) Series A Deck
Mattermark 2nd (Final) Series A DeckMattermark 2nd (Final) Series A Deck
Mattermark 2nd (Final) Series A Deck
 
10 Key Themes from SxSW 2014
10 Key Themes from SxSW 201410 Key Themes from SxSW 2014
10 Key Themes from SxSW 2014
 
2016 Digital predictions for marketing, tech, pop culture and everything in b...
2016 Digital predictions for marketing, tech, pop culture and everything in b...2016 Digital predictions for marketing, tech, pop culture and everything in b...
2016 Digital predictions for marketing, tech, pop culture and everything in b...
 

More from The Karcher Group

2015 google analytics basics
2015 google analytics basics2015 google analytics basics
2015 google analytics basicsThe Karcher Group
 
TKG.com's Content Ideation Breakfast Bootcamp
TKG.com's Content Ideation Breakfast BootcampTKG.com's Content Ideation Breakfast Bootcamp
TKG.com's Content Ideation Breakfast BootcampThe Karcher Group
 
Ga advanced breakfast bootcamp 2014
Ga advanced breakfast bootcamp 2014Ga advanced breakfast bootcamp 2014
Ga advanced breakfast bootcamp 2014The Karcher Group
 
Google Analytics Basics - Breakfast Boot Camp 2014
Google Analytics Basics - Breakfast Boot Camp 2014Google Analytics Basics - Breakfast Boot Camp 2014
Google Analytics Basics - Breakfast Boot Camp 2014The Karcher Group
 
TKG's Breakfast Bootcamp 2013: How to Make Sense of Your Stats - Google Analy...
TKG's Breakfast Bootcamp 2013: How to Make Sense of Your Stats - Google Analy...TKG's Breakfast Bootcamp 2013: How to Make Sense of Your Stats - Google Analy...
TKG's Breakfast Bootcamp 2013: How to Make Sense of Your Stats - Google Analy...The Karcher Group
 
Top 10 Trends in Web Marketing & Web Design
Top 10 Trends in Web Marketing & Web DesignTop 10 Trends in Web Marketing & Web Design
Top 10 Trends in Web Marketing & Web DesignThe Karcher Group
 
Top Trends in Multimedia: Part II
Top Trends in Multimedia: Part IITop Trends in Multimedia: Part II
Top Trends in Multimedia: Part IIThe Karcher Group
 
Top Trends In Multimedia: Part I
Top Trends In Multimedia: Part ITop Trends In Multimedia: Part I
Top Trends In Multimedia: Part IThe Karcher Group
 

More from The Karcher Group (11)

2015 google analytics basics
2015 google analytics basics2015 google analytics basics
2015 google analytics basics
 
2015 web marketing trends
2015 web marketing trends2015 web marketing trends
2015 web marketing trends
 
TKG.com's Content Ideation Breakfast Bootcamp
TKG.com's Content Ideation Breakfast BootcampTKG.com's Content Ideation Breakfast Bootcamp
TKG.com's Content Ideation Breakfast Bootcamp
 
Ga advanced breakfast bootcamp 2014
Ga advanced breakfast bootcamp 2014Ga advanced breakfast bootcamp 2014
Ga advanced breakfast bootcamp 2014
 
Google Analytics Basics - Breakfast Boot Camp 2014
Google Analytics Basics - Breakfast Boot Camp 2014Google Analytics Basics - Breakfast Boot Camp 2014
Google Analytics Basics - Breakfast Boot Camp 2014
 
TKG's Breakfast Bootcamp 2013: How to Make Sense of Your Stats - Google Analy...
TKG's Breakfast Bootcamp 2013: How to Make Sense of Your Stats - Google Analy...TKG's Breakfast Bootcamp 2013: How to Make Sense of Your Stats - Google Analy...
TKG's Breakfast Bootcamp 2013: How to Make Sense of Your Stats - Google Analy...
 
Top 10 Trends in Web Marketing & Web Design
Top 10 Trends in Web Marketing & Web DesignTop 10 Trends in Web Marketing & Web Design
Top 10 Trends in Web Marketing & Web Design
 
Email Marketing Strategies
Email Marketing StrategiesEmail Marketing Strategies
Email Marketing Strategies
 
Top Trends in Multimedia: Part II
Top Trends in Multimedia: Part IITop Trends in Multimedia: Part II
Top Trends in Multimedia: Part II
 
Top Trends In Multimedia: Part I
Top Trends In Multimedia: Part ITop Trends In Multimedia: Part I
Top Trends In Multimedia: Part I
 
The Latest in Social Media
The Latest in Social MediaThe Latest in Social Media
The Latest in Social Media
 

Recently uploaded

Trauma Training Service for First Responders
Trauma Training Service for First RespondersTrauma Training Service for First Responders
Trauma Training Service for First RespondersBPOQe
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Reportamberjiles31
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptxChapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptxesiyasmengesha
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfAnhNguyen97152
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 
Personal Brand Exploration Presentation Eric Bonilla
Personal Brand Exploration Presentation Eric BonillaPersonal Brand Exploration Presentation Eric Bonilla
Personal Brand Exploration Presentation Eric BonillaEricBonilla13
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 

Recently uploaded (20)

Trauma Training Service for First Responders
Trauma Training Service for First RespondersTrauma Training Service for First Responders
Trauma Training Service for First Responders
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Report
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptxChapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 
Investment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV IndustriesInvestment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV Industries
 
Personal Brand Exploration Presentation Eric Bonilla
Personal Brand Exploration Presentation Eric BonillaPersonal Brand Exploration Presentation Eric Bonilla
Personal Brand Exploration Presentation Eric Bonilla
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 

The Web Marketing Umbrella