The Web Marketing Umbrella

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Web marketing is more than just SEO: it’s also pay-per-click, content marketing, email marketing, social media marketing, campaign management and more. In this session, learn more about each internet marketing channel and how to apply it to your business.

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The Web Marketing Umbrella

  1. 1. NOM NOM NOM
  2. 2. THEKARCHERGROUP+ WEB MARKETING: BE UNCONVENTIONAL
  3. 3. WEBMARKETING:1. HOW IT‟S CHANGING2. CONVENTIONAL VS UNCONVENTIONAL3. WEB MARKETING “DA PIZZA PIE”4. WHAT DA PIZZA HAS TO DO WITH WEB MARKETING5. WRAP SESSION
  4. 4. 1.How Marketingis Changing
  5. 5. I cant remember when you werent there Mr. KennyWhen I didnt care for anyone but youI swear weve been through everything there isCant imagine anything weve missedCant imagine anything the two of us cant do RodgersThrough the year, youve never let me downYou turned my life around, the sweetest days Ive foundIve found with you ... Through the years y’all…Ive never been afraid, Ive loved the life weve madeAnd Im so glad Ive stayed, right here with youThrough the yearsI cant remember what I used to doWho I trusted whom, I listened to beforeI swear youve taught me everything I knowCant imagine needing someone soBut through the years it seems to meI need you more and moreThrough the years, through all the good and badI knew how much we had, Ive always been so gladTo be with you ... Through the years
  6. 6. THEOLDWAY
  7. 7. + IT‟S NOTABOUT THECHANNEL
  8. 8. + GOODMARKETINGTRANSCENDSCHANNEL
  9. 9. UNDERSTANDING AUTHENTICITY+ INTEGRATION SUCCESS +
  10. 10. REGAIN CONTROL
  11. 11. 2.CONVENTIONAL VS.UNCONVENTIONAL
  12. 12. + CONVENTIONAL • Safe • Expected • Easy • Fearful • Quick • Cliché • Traditional • Fragmented • Comfortable • Unquestioned
  13. 13. +UNCONVENTIONAL • Educated • Energy • Creative • Thrilling • Curious • Aggressive • Mysterious • Adventurous • Fascinating • Surprising • Informative • Integrated • Effort
  14. 14. + YOURAPPROACH TOTHE WEB
  15. 15. We‟ve always doneit this way VS.Asking why?
  16. 16. Fear of Ideas VS.Being an Idea Factory
  17. 17. Vendor VS. Partner
  18. 18. Gut feel VS.Measurement
  19. 19. Sloppy Web PresenceVS.Perfection at Launch
  20. 20. Style VS.Style and Substance
  21. 21. ROI Nebulous VS.ROI Measured
  22. 22. Easy Road VS.Right Road
  23. 23. Having a website VS.Doing business online
  24. 24. IT‟S NO LONGER LINEAR
  25. 25. + Tell them, tell them what you told them, tell them again.
  26. 26. + Tell the „right‟ them,Tell them about it „clearly‟,tell them how it‟s „relevant‟
  27. 27. 3.WEB MARKETING“DA PIZZA PIE”
  28. 28. +SEO
  29. 29. +RANK VS.CONVERT
  30. 30. +PPC
  31. 31. +BUDGET VS.CONSISTENCY&ADJUSTMENT
  32. 32. EMAILMARKETING STRATEGIES
  33. 33. +BLAST VS. AUDIENCE SEGMENTATION
  34. 34. CONTENTMARKETING STRATEGIES
  35. 35. +INFORMATION VS. INTENT
  36. 36. SOCIALMEDIASTRATEGIES
  37. 37. SOCIALMEDIASTRATEGIES
  38. 38. +PRESENCEPURPOSE
  39. 39. COMMERCE
  40. 40. +BUY VS. THRILL
  41. 41. AFFILIATEMARKETING
  42. 42. +BULK VS. SPECIFIC
  43. 43. CONVERSION OPTIMIZATION
  44. 44. +ACCIDENT VS. ONPURPOSE
  45. 45. DISPLAY ADVERTISING
  46. 46. +BORING VS. FASCINATING
  47. 47. CAMPAIGNMANAGEMENT
  48. 48. +MULTI-CHANNEL VS.CONNECTED
  49. 49. 4.WHAT PIZZAHAS TO DO WITHWEB MARKETING
  50. 50. +BE UNCONVENTIONAL VS. RELENTLESSLY UNCONVENTIONAL
  51. 51. THANKYOUAny Questions?Josh Gordon • jgordon@tkg.com

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