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The Latest in Social Media

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What you learned last year about Social Media may not apply today. In fact, we’re pretty sure it doesn’t. Get the latest on Facebook, Twitter, Google+ and emerging social media outlets.

What you learned last year about Social Media may not apply today. In fact, we’re pretty sure it doesn’t. Get the latest on Facebook, Twitter, Google+ and emerging social media outlets.

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    The Latest in Social Media The Latest in Social Media Presentation Transcript

    • THEKARCHERGROUP+ Social Media: The Late and Great
    • SOCIALMEDIA:1. WEB MARKETING RECAP2. MY SOCIAL SETTING3. THE ROUNDUP4. I’M LONELY5. SOME Q’S, SOME A’S
    • 1.Web MarketingRecap
    • CONVENTIONAL VS.UNCONVENTIONAL
    • + CONVENTIONAL • Safe • Expected • Easy • Fearful • Quick • Cliché • Traditional • Fragmented • Comfortable • Unquestioned
    • +UNCONVENTIONAL • Educated • Energy • Creative • Thrilling • Curious • Aggressive • Mysterious • Adventurous • Fascinating • Surprising • Informative • Integrated • Effort
    • + YOURAPPROACH TOTHE WEB
    • IT’S NO LONGER LINEAR
    • + Tell them, tell them what you told them, tell them again.
    • + Tell the ‘right’ them,Tell them about it ‘clearly’tell them how it’s ‘relevant’
    • 2.Your SocialSetting
    • Consumers are getting theirnews and information throughnumerous sources of SoMe–Which ones are relevant for yourbusiness?
    • Social Media and it’s purposeBuild relationships! • Get to know your prospects/customers informally • Journalists are monitoring • Respond to negative experiencesA proven traffic generator • Drive traffic to your site • Search engine rankings (SEs like frequently updated content)Be recognized as an expert
    • Social Media and it’s purpose (cont.)Repurpose Content • Publish PR on your website • Republish Online PR or point visitors to PRMarketing • Test out thoughts/ideas • Special offersCost effective – not much expenseIt’s fun!
    • How SoMe is changing Business+ Makes Business more authentic+ More intimate and personal+ Makes it more transparent+ Keeps business honest+ It’s now a two-way conversation, business to consumer and vice versa+ Adds a new dynamic to relationship building
    • 3.TheRoundup
    • LinkedIn
    • Google+
    • Twitter
    • YouTube + Vimeo
    • Flickr
    • Blogs
    • Tumblr
    • Social Bookmarking(Delicious)
    • Foursquare
    • Yelp + UrbanSpoon
    • Quora
    • Social site attributes+ Product Ratings+ Reviews
    • Facebook
    • LANDING TABS+ Request likes+ Provide multiple doors for interactionl+ Keep it current+ Link to custom applications if you have them+ Stick to the point+ Keep it fun
    • 4.Social is nota stand alone
    • MIX ITWITH OTHERCHANNELS
    • MEASURE• Facebook Insights• Third party tools and apps• Radian6• Trackur• Klout• SocialOomph
    • THANKYOUAny Questions?Josh Best • josh@tkg.com