The Latest in Social Media

735 views
695 views

Published on

What you learned last year about Social Media may not apply today. In fact, we’re pretty sure it doesn’t. Get the latest on Facebook, Twitter, Google+ and emerging social media outlets.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
735
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

The Latest in Social Media

  1. 1. THEKARCHERGROUP+ Social Media: The Late and Great
  2. 2. SOCIALMEDIA:1. WEB MARKETING RECAP2. MY SOCIAL SETTING3. THE ROUNDUP4. I’M LONELY5. SOME Q’S, SOME A’S
  3. 3. 1.Web MarketingRecap
  4. 4. CONVENTIONAL VS.UNCONVENTIONAL
  5. 5. + CONVENTIONAL • Safe • Expected • Easy • Fearful • Quick • Cliché • Traditional • Fragmented • Comfortable • Unquestioned
  6. 6. +UNCONVENTIONAL • Educated • Energy • Creative • Thrilling • Curious • Aggressive • Mysterious • Adventurous • Fascinating • Surprising • Informative • Integrated • Effort
  7. 7. + YOURAPPROACH TOTHE WEB
  8. 8. IT’S NO LONGER LINEAR
  9. 9. + Tell them, tell them what you told them, tell them again.
  10. 10. + Tell the ‘right’ them,Tell them about it ‘clearly’tell them how it’s ‘relevant’
  11. 11. 2.Your SocialSetting
  12. 12. Consumers are getting theirnews and information throughnumerous sources of SoMe–Which ones are relevant for yourbusiness?
  13. 13. Social Media and it’s purposeBuild relationships! • Get to know your prospects/customers informally • Journalists are monitoring • Respond to negative experiencesA proven traffic generator • Drive traffic to your site • Search engine rankings (SEs like frequently updated content)Be recognized as an expert
  14. 14. Social Media and it’s purpose (cont.)Repurpose Content • Publish PR on your website • Republish Online PR or point visitors to PRMarketing • Test out thoughts/ideas • Special offersCost effective – not much expenseIt’s fun!
  15. 15. How SoMe is changing Business+ Makes Business more authentic+ More intimate and personal+ Makes it more transparent+ Keeps business honest+ It’s now a two-way conversation, business to consumer and vice versa+ Adds a new dynamic to relationship building
  16. 16. 3.TheRoundup
  17. 17. LinkedIn
  18. 18. Google+
  19. 19. Twitter
  20. 20. YouTube + Vimeo
  21. 21. Flickr
  22. 22. Blogs
  23. 23. Tumblr
  24. 24. Social Bookmarking(Delicious)
  25. 25. Foursquare
  26. 26. Yelp + UrbanSpoon
  27. 27. Quora
  28. 28. Social site attributes+ Product Ratings+ Reviews
  29. 29. Facebook
  30. 30. LANDING TABS+ Request likes+ Provide multiple doors for interactionl+ Keep it current+ Link to custom applications if you have them+ Stick to the point+ Keep it fun
  31. 31. 4.Social is nota stand alone
  32. 32. MIX ITWITH OTHERCHANNELS
  33. 33. MEASURE• Facebook Insights• Third party tools and apps• Radian6• Trackur• Klout• SocialOomph
  34. 34. THANKYOUAny Questions?Josh Best • josh@tkg.com

×