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  • Glassdoor is a jobs and career community that is leading the way in workplace transparency.20M members4.5 million reviews for 260000 companies1000+ clients
  • Glassdoor is a jobs and career community that is leading the way in workplace transparency.20M members4.5 million reviews for 260000 companies1000+ clients
  • Glassdoor is a jobs and career community that is leading the way in workplace transparency.20M members4.5 million reviews for 260000 companies1000+ clients
  • At Glassdoor, we want to change this. We fundamentally believe than an informed candidate is a candidate is a satisfied employee and a retained employee.
  • A sample snapshot of online channels of influence
  • Sample email template shown on right. Available by visiting www.glassdoor.com/employers
  • Glassdoor Employer Center– available to employer partners
  • This is Pepsi’s Employer Center
  • This is Pepsi’s Employer Center
  • This is Pepsi’s Employer Center
  • This is Pepsi’s Employer Center

Transcript

  • 1. Confidential and Proprietary © Glassdoor, Inc. 2008-2012 Click to edit Master title styleClick to edit Master title style
  • 2. Confidential and Proprietary © Glassdoor, Inc. 2008-2012 Click to edit Master title styleClick to edit Master title style
  • 3. Confidential and Proprietary © Glassdoor, Inc. 2008-2012 Click to edit Master title styleClick to edit Master title style
  • 4. Confidential and Proprietary © Glassdoor, Inc. 2008-2012 Click to edit Master title styleClick to edit Master title style Best Practices in Social Recruiting Christer Holloman
  • 5. Confidential and Proprietary © Glassdoor, Inc. 2008-2012 About Me Twitter = @holloman
  • 6. Confidential and Proprietary © Glassdoor, Inc. 2008-2012 Glassdoor Overview Rich Barton Founded Glassdoor Co-Founded Zillow Founded Expedia Stephen Kaufer Board of Glassdoor CEO & Founder TripAdvisor
  • 7. Confidential and Proprietary © Glassdoor, Inc. 2008-2012 Glassdoor Overview Glassdoor helps people find jobs they love and helps employers recruit top talent.
  • 8. Confidential and Proprietary © Glassdoor, Inc. 2008-2012 Why Employment Information Matters 61% of employees say a new job is different than expectations set in the interview process.
  • 9. Confidential and Proprietary © Glassdoor, Inc. 2008-2012 Influencing the Decision Process 7 the average number of reviews a job seeker reads before forming an opinion of a company. 90% of employees are very likely to read reviews before accepting a job offer. 94% of job seekers value the employer perspective.
  • 10. Confidential and Proprietary © Glassdoor, Inc. 2008-2012 Online Channels of Influence
  • 11. Confidential and Proprietary © Glassdoor, Inc. 2008-2012 Agenda 1. Tip Tips 2. Tracking Success 3. Improving ROI
  • 12. Confidential and Proprietary © Glassdoor, Inc. 2008-2012 Top Tips
  • 13. Confidential and Proprietary © Glassdoor, Inc. 2008-2012 Top Tips 1. Enrich Online Profiles 2. Encourage Feedback 3. Monitor & Engage 4. Show & Tell 5. Improve Your Career Site 6. Cross Promote
  • 14. Confidential and Proprietary © Glassdoor, Inc. 2008-2012 1. Enrich Online Profiles  Enrich the visual appeal i.e. cover photos, videos  Share what makes your company attractive  Connect your social presence
  • 15. Confidential and Proprietary © Glassdoor, Inc. 2008-2012  Company Reviews:  Current employees  Recent Hires  Interns  Important Notes  No incentives  All reviews must be balanced and fair 2. Encourage Feedback
  • 16. Confidential and Proprietary © Glassdoor, Inc. 2008-2012 3. Monitor & Engage
  • 17. Confidential and Proprietary © Glassdoor, Inc. 2008-2012 3. Monitor & Engage  Highlight the voice of your culture, your employees  Participate, not just promote  Show the depth of your employer brand  Determine what brands should have a career presence on Facebook  Participate, not just promote  Diversify the conversation
  • 18. Confidential and Proprietary © Glassdoor, Inc. 2008-2012 4. Show & Tell  Increase awareness of brand presence on photo sharing apps  Show behind-the- scenes  Showcase a day in the life of an employee.  Connect management direct to employees and job candidates
  • 19. Confidential and Proprietary © Glassdoor, Inc. 2008-2012 5. Improve Your Careers’ Site Highlight what makes your company a best place to work. Tell your story, share the employee story. Integrate your social recruiting paths.
  • 20. Confidential and Proprietary © Glassdoor, Inc. 2008-2012 6. Cross Promote
  • 21. Confidential and Proprietary © Glassdoor, Inc. 2008-2012 Tracking Success
  • 22. Confidential and Proprietary © Glassdoor, Inc. 2008-2012 Follow Job Seeker Interest by Month
  • 23. Confidential and Proprietary © Glassdoor, Inc. 2008-2012 Understand Job Seeker Demographics
  • 24. Confidential and Proprietary © Glassdoor, Inc. 2008-2012 Track Job Click Performance
  • 25. Confidential and Proprietary © Glassdoor, Inc. 2008-2012 Evaluate Company Reputation
  • 26. Confidential and Proprietary © Glassdoor, Inc. 2008-2012 See Competitive Brand Analysis
  • 27. Confidential and Proprietary © Glassdoor, Inc. 2008-2012 Improving ROI
  • 28. Confidential and Proprietary © Glassdoor, Inc. 2008-2012 Improving ROI 1. Learn from and fix the “bad” 2. Act early and act often 3. CEO and senior leaders need to walk the talk 4. Empower front line managers 5. Promote the good 6. Use a surround sound approach 7. Encourage feedback 8. Monitor and engage 9. Be honest and authentic 10.Continually track success
  • 29. Confidential and Proprietary © Glassdoor, Inc. 2008-2012
  • 30. Confidential and Proprietary © Glassdoor, Inc. 2008-2012 APPENDIX
  • 31. Confidential and Proprietary © Glassdoor, Inc. 2008-2012 31 How Glassdoor Works Company Reviews  Give-to-get model  Voluntary and anonymous  Required company review elements:  Overall company rating  Review Title  Pros  Cons  Advice to Mgmt.
  • 32. Confidential and Proprietary © Glassdoor, Inc. 2008-2012 32 How Glassdoor Works  Optional company review elements:  Workplace Factor Ratings  CEO Approval Ratings  Recommend to a friend  Business Outlook  Job Details
  • 33. Confidential and Proprietary © Glassdoor, Inc. 2008-2012 Glassdoor Moderation Process Salary Reports Company Reviews Interview Reviews Office Photos Every single piece of content goes through Glassdoor’s multi-tier review process which includes: • Technological Review • Human Review
  • 34. Confidential and Proprietary © Glassdoor, Inc. 2008-2012 Glassdoor Moderation Process On average we reject 15% of reviews as they do not meet our community guidelines.